Events

UNDERSTANDING THE EVENT INDUSTRY

MEGA EVENTLargest event and are generally targeted at open markets

The event has a high profile, there is a worldwide interest linked to the event and there is a sustainable and measureable economic outcome.

SIZE OF EVENTS

The event does in the end not necessarily have to be financially successful, but it will have a certain impact on the economy as a hole e.g. by generating tourism and infrastructural improvements.

It also improves employment – both on a short-term and permanent basis.

also involves political decision making and involves the strategies of a country`s Government. Mostly on a direct basis but the policy can also be indirect. The Government will usually advocate for the economic benefit a mega event would have for the country.

Not an annual event

But perhaps the most important reason to legitimate the decision to host a mega event is not the impact on a country`s economy, but that a mega event changes the legacy of the place where it is held.

Designed to increase the appeal of a specific tourist destination or region.

These events and their host cities become inseparable in the mind of consumers.

Are major fairs, festivals, expositions, cultural and sporting events which are held a regular or a one-off basis.

HALLMARK EVENT

Its primary function is to provide the host community with an opportunity to secure high prominence in the tourism market place.

Ritchie (1984) defined hallmark events as:“Major one-time or recurring events of

limited duration, developed primarily to enhance the awareness, appeal, and profitability of a tourism destination in the short and/or long term. Such events rely for their success on uniqueness, status or timely significance to create interest and attract attention.”

Attract significant local interest and large number of participants, as well as generating significant tourism revenue.

Have wide media coverage and economic benefits for the areas in which they are held.

These events usually have some kind of cultural significance, and can be competitive, musical, and may even have a religious content.

MAJOR EVENTS

MINOR EVENTS

Examples: meetings, parties, celebrations, awarding ceremonies and other social events

SPORTING EVENTInclude a range of competitions ranging from

individual sports to multi-sport disciplines such as the Olympic Games.

Have distinct ability to attract large number of tourists and as such have wide media coverage.

Bring benefits not only to the local community, organizers and sport organizations, but also to athletes and coach.

TYPES OF EVENT

These are events like music concerts, fairs, festivals, fashion shows, award functions, celebrity nights, beauty pageants, flash mob, jewelry shows, stage shows, etc.

ENTERTAINMENT, ARTS & CULTURAL FESTIVALS

Can help elevate your business above your competition. Your promotional event's creative theme and the fact that you’re holding an event set your business apart from your competitors, who may publicize a company only by doing the usual press release.

With a little creativity, you can come up with an event to publicize your business.

COMMERCIAL, MARKETING & PROMOTIONAL EVENT

are common business events in large companies, perfect to discuss operational and financial strategies.

MEETINGS - Formal or informal deliberative assembly of individuals called to debate certain issues and problems, and to take decisions.

CONVENTIONS - a meeting or formal assembly, as of representatives or delegates, for discussion of and action on particular matters of common concern.

EXHIBITION - an organized presentation and display of a selection of items. In practice, exhibitions usually occur within museums, galleries and exhibition halls

MEETINGS, CONVENTIONS & EXHIBITIONS

A small or large gathering organized to celebrate a major life events and religious ceremonies within a family.

Anniversaries, weddings, birthdays, family reunion, Thanksgiving Day

FAMILY EVENTS

A fundraiser can be a party, dance, dinner organized for the express purpose of raising money for a cause or organization.

FUNDRAISING

SymposiumsTrade showsRetreats and team Building“Green” meetingsBusiness dinnersConclaveBreakout sessionColloquiumNetworking eventsPlenary or General Session

Other types of events include:

The work involved in planning, organizing and conducting a major event can be sufficiently great to require the recruitment of a large team of people. Members of the team may be involved on a full-time, part-time, contractor, casual and voluntary basis. At the head of the team is the Event Director whose job it is to keep everyone working together for a considerable period of time.

THE EVENT TEAM

are responsible for attracting the right audience, making sure an event complies with local and national safety regulations and, in some cases, securing a backup location for an event.

A successful venue manager must have strong communication skills, an educational background in business or communications and the ability to travel at the last minute.

VENUE MANAGERS

is essentially the head traffic controller of a live theater or television production

Once the stage manager has a good idea of what the producer and director want and how the show is supposed to progress, he delegates tasks to other stage hands, such as costume directors or audio-visual specialists.

Before rehearsals begin, the stage manager usually meets with the director and producer to get a basic concept of what they want the show to look like or achieve.

STAGE MANAGERS

On the day of the live performance, a stage manager quickly checks that everything is working the way it should and that everyone, including staff, is available. He works with his crew and other individuals such as ticket salespeople at the door to make sure that initial settings on equipment are ready and that people have access to the venue when promised.

When a show is over, the stage manager usually handles things such as an after-production party, making sure props, sets and costumes are put back into storage and returning any equipment that was borrowed.

Lighting technicians involved with setting up and controlling light

equipment. responsible for the design and execution of the

electrical distribution and lighting plan for a production.

Audio technician, sound engineer or audio engineermakes sure that any audio and/or sound coming from a

live or taped source is processed as clearly as possible.makes sure that any audio/sound is picked up by

microphones, amplifiers, etc.

LIGHTING, AUDIO, & VIDEO COMPANIES

Audiovisual Techniciansoperate the equipment used in the

development and delivery of audiovisual presentations.

assist recording production engineers, educators and program producers and presenters to produce sound, vision and multimedia products such as television and film productions, CDs, DVDs and video sequences.

design, assemble, operate and maintain sound and vision recording, mixing and production equipment.

DECORATORS or EVENT DESIGNERWorks closely with the client and event

manager to take the vision and transform it into a reality

If you need help choosing a style and theme, or figuring out the final details, and event designer is available to listen to your ideas, as well as offer expert design advice, suggestions, and creative solutions.

FLORISTDesign and create arrangements of flowers in

wreaths, bouquets, vases and centerpiece elements.

May design an entire room or outdoor areas, and fill them with flowers in a pleasing arrangement

Keep a list of names of potential workers so that if they are needed and capable in working with an Events team, they will be contacted and hired.

EMPLOYMENT AGENCIES

A majority of event organizers do not own all the equipments used when hosting a party such as tents, chairs, lighting, and tables.

They usually lease them from equipment party rental businesses.

RENTAL COMPANIES