Techfest 2015 WEARETHEFAIR.COM @WEARETHEFAIR NICK MORGAN CEO, THE FAIR
Techfest 2015
WEARETHEFAIR.COM@WEARETHEFAIR
NICK MORGAN CEO, THE FAIR
TECHFEST 2015THE FAIR
“The events industry has a reputation for being slow on the uptake when it comes
to new technology”
TECHFEST 2015
A recent report from Events Are Great Britain states that the UK’s event industry contributes £39.1 billion to the UK’s economy
• Conferences and meetings – £19.9 billion• Exhibitions and trade fairs – £11 billion• Sporting events – £2.3 billion• Music events – £1.3 billion• Incentive travel and performance improvement – £1.2 billion• Corporate hospitality and corporate events – £1.2 billion• Outdoor events – £1.1 billion• Festivals and cultural events – £1.1 billion
TECHFEST 2015
The festival and experiential industries are at the forefront of embracing event tech & enhancing the customer experience
TECHFEST 2015
TECHFEST 2015
• Audience change• Behavioural change • Value exchange• Sponsorship/brand partnership• Competitive market• Revenue
TECHFEST 2015WHY INVEST IN TECH?
TEMPORARY TOWNS
TECHFEST 2015FESTIVALS
CAN EVENT TECH HELP?
TECHFEST 2015COMMON PROBLEMS
TECHFEST 2015GOING CASHLESS
RFID
TECHFEST 2015GOING CASHLESS
TECHFEST 2015
BIOMETRICS
GOING CASHLESS
TECHFEST 2015
FACIAL RECOGNITION
GOING CASHLESS
CLOUD-BASED MANAGEMENT TOOLS
ARTISTS CONTRACTORS
ACCREDITATION
SITE MANAGEMENT HEALTH & SAFETY
TRADERS
TECHFEST 2015THE END OF THE LEVER ARCH?
HOSPITALITY
ACCOMMODATION & TRANSPORT
RADIO ALLOCATION
TIMINGS CATERING
STAGE PLANNING
“Generating the most shared experiences on the planet”
TECHFEST 2015LIVE EVENTS
TECHFEST 2015BRANDS DO IT SO WELL...
• 1 in 10 people attended a festival in 2014, with an even higher rate for millennials at 1 in 5.
• 75% of the social conversation surrounding festivals is from millennials aged 17 -34
TECHFEST 2015SO WHY CAN’T WE?
SO WHY CAN’T WE? TECHFEST 2015
TECHFEST 2015APPS - A ONE STOP SHOP
• Know your audience• Adoption of tech more evident in last few years• There are pitfalls if not properly planned• Increased revenue streams• Adoption & proper integration enhances CX
So...• Follow developments in the festival and experiential industries• Build your tech developer network• Use experts to ensure full and successful integration• Look to sponsors & brand partners for support
TECHFEST 2015KEY LEARNING
QUESTIONS?
TECHFEST 2015
Nick MorganGROUP CEO
[email protected] 31553842-46 PRINCELET STREET | LONDON E1 5LP
WEARETHEFAIR.COM@WEARETHEFAIR