Event Streams: Event Streams: Outlook and Use of Social Media Outlook and Use of Social Media Nurain Alicharan, Elana Benn, Anik Das, Rachel Hogue, Lara Tiffany
Event Streams:Event Streams:Outlook and Use of Social MediaOutlook and Use of Social MediaNurain Alicharan, Elana Benn, Anik Das, Rachel Hogue, Lara Tiffany
Overview Overview Video production house based in
Atlanta, Georgia Specializes in corporate video for online
distribution. 10 member teamPresent in major levels of social media
Overview contOverview contThey hope to gain a larger following of
fans and keep them engagedHope that their social networking
differentiates them from competitorsWant to be the leader in video
production for Atlanta
Traffic Stats FunnelTraffic Stats Funnel
Part of Funnel Analytics Data
mouth Traffic Rank 1,832,248
step 2 Reach Percentage 0.01%
step 3 Pageviews Percentage 0.00%
step 4Daily Pageviews per User 1.5
step 5 Bounce Percentage 65.60%
Search Traffic FunnelSearch Traffic Funnel
Part of Funnel Analytics Data
mouth Audience- U.S. percentage 100%
step 2 Global Traffic Rank 1,832,248
step 3 Rank in U.S. 564, 290
Increase in SEOIncrease in SEOWe analyzed with multiple tools based
on their website, FB, twitter, and YouTube pages.
Used SemRush to show us where Event Stream is now and where they want to be.
Keyword search is an important aspect part of increasing SEO
Notice most key words were of industry not of the company
Increase in SEO cont. Increase in SEO cont. In a Google search, Event Streams comes
up when searching “Video streaming Atlanta” and “Live webcasts Atlanta” but on bottom of the page.
The website is simple but could use more videos to demonstrate the brand
Twitter and Facebook used but sparcely
SWOT AnalysisSWOT Analysis
Strengths:Well laid out, easy to
navigate site. good meta description and title tag.
Weaknesses:Hard to find if you
Google keywords. They come up for certain
phrases
Opportunities:EventStreams’ strong social
media presence and non-profit work may allow for
WOM marketing.
Threats:Competitors have better
SEO, but this can be improved.
Digital Audit of Competitors Digital Audit of Competitors Used three companies to compare based
on keyword search “Atlanta corporate videos”:
Atlanta Business VideoDigital Video ProductionBlue Marble Media
Digital Audit Cont. Digital Audit Cont. Based on Mark Smiciklas, a digital
strategist. ReachArchitectureContentConversionIntegrationMeasurement
ReachReachLooked at the presences on FB and
Youtube
Architecture Architecture How well connected the companies are
to their social media ABV-simple easy to use, easy to connect to social media BMM- very simple contact page, hard to find social media DVP- like BMM ES-great contact page, social media connections!
ContentContentIntegration of their website, use of
videos, and photos. For most part they were similar a video
or two
ConversionConversionComparing data by using funnels of how
they reach potential clients. Used Facebook and youtubeIn comparsion, ABV was the closet to
Event Streams
Conversion: ComparisonConversion: Comparison
Conversion: ComparisonConversion: Comparison
IntegrationIntegrationHow well connected their social media is
to one anotherABV and EV were well connected easy to
find, FB, Youtube, and TwitterBMM and DVP not so much
MeasurementsMeasurementsComparing the dataIn general, Event Streams and Atlanta
Business Video are similar in the social networking market
Blue Marble Media and Digital Video Production lag behind
Channels Data Analysis Channels Data Analysis Wanted to evaluate the effectiveness of
Event Stream’s current SEOUsed Seomoz toolbar, IspionagePage Authority: predicts likelihood of a
page to rank well in search results. Score; 47
Channel Data Analysis cont. Channel Data Analysis cont. Ispionage.com- determine effective
keywordsRecommended “event stream” and “live
streaming Atlanta”Showed “corpoate video production
atlanta searched less than 50 timesShowed “video production atlanta”
search 2900+
Channel Data Analysis cont. Channel Data Analysis cont.
Channel Data Analysis cont. Channel Data Analysis cont.
Use of FacebookUse of FacebookUpdates 3-8 times a monthIs increasing, with pictures and videosRecommend more videos on what the
company does and depict the human side of the company
Use of TwitterUse of TwitterSent about 10-20 tweets per monthMost useful social siteFew links go directly thereCan use more trending key words
Use of BlogUse of BlogUpdated 1-5 a month concerning their
projectsCould be used more to show the human
side of Event StreamsThe blog can help demonstrate the
benefits of the company
ResultsResults
Current Start of project
ConclusionConclusionMore optimization of SEOComparable to competitors in terms of
use of social mediaUse social media more Integrate the use of social mediaUse social media to reach more clientsIn the right direction!
Special ThanksSpecial ThanksWe want to personally thank Lawson
Cox for coming to watch this presenation.