Event Roulette: Management Strategies To Transform Your Event From A Big Gamble Into A Big Win

Event Roulette: Management Strategies To Transform Your Event From A Big Gamble Into A BIG WIN

Josh Rhodes – Director of Events@connectjosh

www.connectevents.net


What Is An Event?


Idea > Organization > Property/Experience
















1. WHY?










Don’t Apologize For The Why


2. The “What”


Two Types > Castles & Villages


Plan > Sponsors or Participants?


CONCEPT/ “WHY”

Execution/ “WHAT”

Marketing Sponsors


Research Date(s)


Secure Venue > Get Permission


3. “WHO”


Strategic Partners > Parcel Ownership


Sponsors

www.rickandbubba3on3.com

May 5th, 2012Madison Square Mall

www.cfaraceseries.com

Oobe Dri Fit Shirts

Runner Bib




Multi-Tier Marketing Plan

• Mass Media• Ground Campaign• Social Media


Marketing Priorities •Community Centers, Gyms, YMCA, Fitness•Neighborhoods•Restaurants- Fast Food, Coffee Shops, Yogurt Shops,

Smoothie•Grocery Stores•Banks•Schools•Gas Stations•Sports Stores•Drug Stores•Doctors, Dentists, Private Practices

•Hospitals•Apartments•Mall•Other Churches

Red Zone-Blue Zone-Orange Zone-Green Zone-Yellow Zone-

May 7th, 201 Bridge Street Town Centre


Logistics

August 25, 2012 – Athens, GACity Hall at Washington St. & College Ave






Don’t Forget…


“WHY?!”


CONCEPT/ “WHY”

Execution/ “WHAT”

Marketing Sponsors

“WHAT?!”


“WHO?!”


@connectjosh [email protected]

205-965-0889

mailto:[email protected]

mailto:[email protected]

Event Roulette: Management Strategies To Transform Your Event From A Big Gamble Into A Big Win

Technology

churches orange zonecenters

marketing sponsorswhat

plan sponsors

big gamble

event roulette

drug storesfast doctors

coffee ts

yogurt practices