EVENT OVERVIEW - Swift Digital...Page 1 EVENT OVERVIEW Event overview Managing the logistics of any event can be a huge drain on resources. The Swift Digital Event Module eﬀectively

EVENT OVERVIEWEngineered to maximiseyour event’s success

Register

p3Online

Registration Form

p1Event

Overview

Contents p2Email Invite

Template Sample

p7Email and SMS

Reminders

p5E-Tickets

and Invoices

p4Mobile OptimisedRegistration Forms

p6Confirmation Ticket

with QR Code

p14-18Event Module Functionality

p12-13Event Process

p11Appointment

Booking Calenders

p19Swift Digital Event Module Licence

Standard Inclusions

p10Custom

Calendars

p9Attendance

Certification/CPD Certificates

p8Branded

Landing Pages

p20Contact Us

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EVENT OVERVIEW

Event overview

Managing the logistics of any event can be a huge drain on resources. The Swift Digital EventModule effectively reduces administration backlogs and maintains a seamless brand experiencefor your clients. Streamline your event management process from collecting registrations to printingname badges. Acknowledged by organisations large and small, our event solution makes eventmanagement more efficient and professional.

Whether your event is large or small, local or on tour, the Event Module will save you time andmoney. With no fees or limits for registrations, and the assistance of our great local support team,your future events will be a breeze.

Device-responsive custom template design• Assured deliverability to increase open and click-through performance• Automated invitation and response management• Automated overbooked and waitlist management• Payment gateway integration with your chosen provider• Microsite creation and implementation• Automated event booking calendars• Integrate with your website and social media profiles• Highly interactive, driving engagement• Rich in functionality, easy to use• Australian data centres• Strictly Spam Act and Australian Privacy Principles compliant

Platform highlights

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EVENT OVERVIEW

Email invite template sample

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EVENT OVERVIEW

Online registration form

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Mobile optimised registration forms

Mobile optimisedtemplates ensure easyinteraction for mobileusers.

When compiling yourcampaigns, the messageis automatically formattedfor viewers using theirmobile device to register.

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EVENT OVERVIEW

Automate the invoicing and confirmation process. Once registration is confirmed, your attendeeswill receive an e-ticket with their booking details and an ‘Add to Calendar’ link.

This link will add the event details to personal calendar software, such as Outlook or iCalendar.

E-Tickets and invoices

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EVENT OVERVIEW

Confirmation ticket with QR code

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EVENT OVERVIEW

Schedule event reminders via email or SMS to improve attendance rates. Use SMS to inform yourregistrants of any last minute changes.

Email and SMS reminders

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All landing pages, such as ‘This event is now full..’, ‘Forward this invite to a friend’, subscription,and unsubscription pages will be branded to your exacting standards.

Branded landing pages

EVENT OVERVIEW

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Send your attendees a personalised CPD certificate or certificate of attendance.

Sent out via email, each attendee will receive a link to an instantly generated personalised PDFcertificate. Certificate templates can be totally customised, and personalised for each attendee withthe event and attendee details.

Attendance certification/CPD certificates

EVENT OVERVIEW

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Display your events on a fully customised calendar, integrated seamlessly with your existingwebsite. Choose interactive search and sort functionality to help your attendees find what theywant instantly. Calendar listings are not restricted to events managed through the Swift Digitalplatform, so you can list both the events you run, and those of other organisations in oneconvenient location.

Custom calendars

EVENT OVERVIEW

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Offer your registrants a range of appointment slots with a customised appointment bookingcalendar. Specify the available appointment slots in your Swift Digital event, and export a handylist of registrants with their appointment details.

Appointment booking calendars

EVENT OVERVIEW

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Event registration process flowchart (Unpaid)

EVENT OVERVIEW

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Event registration process flowchart (Paid)

EVENT OVERVIEW

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EVENT OVERVIEW

Feature Description Standard / Optional

Automate Email Marketing

Create impressive email invitations to market your event to your database. Schedule personalised invitations and reminders to publish automatically. Suppress different registration statuses to ensure that your reminders only reach the right group. The Event Module is fully integrated with an enterprise class email marketing platform, so you will enjoy access to live, detailed campaign delivery reports, and assured deliverability.All event templates are device responsive for optimal viewing, no matter the size of the screen.

Standard

Build Landing Pages and Microsites

Use your beautiful, device responsive templates to create landing pages and microsites for your event. Each document created in the Suite has a unique URL, allowing you to build a series of linked pages with ease.

Standard

Commissioned, Custom Microsites

The Swift Digital production team can create stunning event microsites to meet your exact needs. Add event profiles, presenter bios, location maps, and agendas quickly and professionally.

Optional

Set Attendance Limits Set a strict registration limit for exclusive events, or those with limited capacities. Specify if this includes paid or unpaid registrants. Enable waitlisting to automatically handle overflows, or manuallyvet your waitlist.

Standard

Set Ticket Prices The Event Module is perfect for both paid and free events. Set any number of price options for your event, such as multiple tickets, table bookings, event packages, or time limited prices.

Standard

Automated Early Bird Tickets

Set an early bird ticket price, and specify a closing date and time. Standard

Integrated Web Calendars

Display your events on a custom event calendar. Integrate with your existing website, and list both your Swift Digital events and those hosted by other organisations.

Optional

Customised Landing Page Messages

Control the messages your registrants receive when they land on an ‘Event full’, ‘Registration closed’, or ‘Thank for your registering’ page. These fully branded landing pages give your registrants a consistent brand experience from invitation through to confirmation

Standard

Dynamic Sender ID Send emails to your attendees with dynamic sender names and email addresses. Attach the name and email address of the organ -isation contact for each customer in your database, and use this information to further personalise the experience.

Standard

Online Payments Set up a payment gateway with the provider of your choice and integrate it seamlessly into your registration process.

Standard

Branded Registration Forms

The Swift Digital production team will create a fully branded, customised registration form to meet your specifications.

Standard

Table continued next page

Pre event activities

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EVENT OVERVIEW

Pre event activities (continued)

On the day

Post event


Customisable Registration Forms

Activate the Form Builder to build your own registration forms. Work from your customised, branded templates and add and

Optional

e-TicketingOnce registration is complete, attendees will receive a fully branded confirmation email, including their event booking details and an ‘Add to Calendar’ link.

Standard

Schedule SMS and Email Reminders

Schedule registration reminders to maximise your registration numbers. Send out SMS reminders on the day of your event to improve your attendance rates.

Standard

Automated Social Media Marketing

Get social with your events. Post straight to your company Facebook or LinkedIn page, or send posts directly to your Twitter feed.

Standard


Name Badge Printing name badges straight from the registration list, including your

choice of fields (name, company, etc.) and logos or other graphics.

Standard

Run Sheets With just two clicks, your run sheet is ready to print and can be customised for every task. Print an attendance sheet for the front of house, or a catering sheet for the kitchen.

Standard

SMS Alerts Remind attendees to bring their IDs, or let them know of last minute changes. Running a multi-session event? Schedule reminders throughout the day for session start times, or run a competition using inbound SMS.

Standard

Attendance Marking QR codes embedded in e-tickets or run sheets are an easy way to mark attendance. Simply scan tickets as your guests arrive and attendance is marked on the registration list in real time. Download the free Swift Events App from the Apple App Store to make marking attendance a breeze.

Standard


Thank You Emails Follow up after the event with a personalised thank you email. Mark attendance to ensure that only the guests that show up receive your thank you notes. No-shows and declines are segmented, allowing you to schedule customised messages to these groups. Maximise your marketing opportunities with a, ‘We’re sorry we missed you!’ message.

Standard

Table continued next page

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EVENT OVERVIEW


IP Restriction Ensure that only internal contacts have access to event registration by restricting IP address access.

Optional

Invitee Only Registrations

Keep your event exclusive by strictly limiting registration to those on the nominated guest list.

Standard

Members Only Registrations

Limit registration to only those guests who already exist in your database.

Standard

Intranet Integration Link to the event registration directly from your intranet by simply copying the live registration link or landing page URL.

Standard

Personalised URL’s Personalised URLs can be used to pre-populate registration forms from print or email invitations, or offer a custom list of events to select.

Optional


Easy Event Creation The Event Module is designed to save you time. Setting up a registration-ready event is the work of minutes with the intuitive Event Wizard.

Standard

Clone for Quick Start Use a previous event as the base for your next one, or create an event series using the super handy Clone tool.

Standard

Interchangeable Templates

Switching templates is easy. Simply choose a new template from the dropdown menu to instantly change appearances.

Standard


Feedback Surveys Set up a professional feedback survey that arrives in the inbox as soon as your attendees get back to the office. Use the SurveyModule to collect feedback and analyse the results to improve your future event strategies.

Optional

Attendance Certificate/CPD Certificate

Send out automatically generated, customisable, personalised attendance certificates.

Optional

Offer Access to Event Presentations

Upload your presentation or any documents to the Swift File Library and send registrants a download link.

Standard

Nurture Attendees with Email Newsletters

The Swift Digital Email Newsletter Module is the best way to keep customers and leads in the loop. With a range of unique and engaging features, the Newsletter Module is a seamless element of the same platform, making it a logical, powerful choice.

Optional

Post Event (continued)

Logical Work Flow

Exclusivity Features

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EVENT OVERVIEW


IP Reputation Our server network has a reputation - which is good news for you. Our strict no-spam policy and exclusive clientele means that your emails are never tainted with the bad habits of others. To guard our reputation and ensure our IPs are never blacklisted, Swift Digital requires all clients to be strictly compliant with all relevant spam and privacy policies.

Standard

Email Throttling Manage the delivery speed of your messages. Publish at high speed to ensure your emails reach your recipients at just the right time, or throttle the speed to better manage things when resources are limited. Some email providers treat large volumes of high-speed mail as a threat, so our deliveries are randomised across domains (Gmail.com, hotmail.com, etc.) to ensure that no one provider gets inundated all at once.

Standard

Clean, Compatible Cross-Browser Templates

and unsubscription. At Swift Digital, we test each template thoroughly Messy code and poorly rendered emails run the risk of spam filtering

against all modern email clients and browsers.

Standard

Authentication: DKIM, Sender ID, Sub Domains

Wherever possible, all accounts are set up as a sub-domain of the an existing client domain. This means your URL will be branded in accordance with your web address - eg. events.yourcompany.com.au - deliverability authentication through Sender ID and Domain Keys Identified Mail is standard, maximising deliverability toHotmail, Gmail, Yahoo, and other web-based email services.

Standard

Tier 1 Mobile Network Connectivity

Our mobile gateway is connected directly to all Tier 1 network service providers, ensuring immediate and guaranteed delivery of your messages.

Standard

Maximise Email and SMS Deliverability


Unlimited User Access There is no “seat license” or a user limit, which means you can have as many people as you wish helping you manage your campaigns. This also means you don’t need to share access roles and all individual user actions can be logged accurately.

Standard

Access Levels set by Administrator

Access limits can be set for users for each module. Access can be restricted to modules with further restrictions to read, write, view and send. Further access limits can be set to folders within modules to ensure users only have access to authorised content and actions.

Standard

Members Only Login and Intranet Integration

Only allow readers to access your content after logging in with their email address and password, or via your intranet.

Optional

Secure user access levels

Maximise email and SMS deliverability

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EVENT OVERVIEW

Feature Description Availability

Comprehensive Mail List Management

The Mail House gives you total control of your database. With no limits to database size or number of data fields, create multiple segments, sort lists into folders, add data fields, and use target queries to collect specific groups.

Standard

Import Validation All imports are checked for duplicates, invalid data, previously bounced records, and previously unsubscribed records. Take a look at the breakdown in the import report.

Standard

Import Formatsimple three step, high speed import process.Import comma-, pipe-, or tab-delimited files with ease with the Standard

Storage Structure and Access

Organise your mailing lists with tidy folders for easy reference and list management. Lock folders to restrict user access.

Standard

Search and Target Queries running queries based on data or subscriber activities.

Find or sort data using any field. Collect dynamic segments by Standard

Bounce Management Advanced bounce management ensures that invalid or inactive email addresses are quarantined.

Standard

Subscription Management

Built-in auto-unsubscribe functionality ensures that opting out is automatic and instant.

Standard


Spam Check Before your campaign is launched you will be able to check its spam ranking. This gives you the opportunity to revise content and subject lines should the report show a high spam score.

Standard

Link checking before publish

This feature gathers all the URLs in your newsletter in one convenient place so you can test all the URLs before publishing.

Standard

Overall spell check before publishing check which will provide a list of possible spelling errors in your

Just before you send your newsletter, there will be a final spell

newsletter so you can correct as needed.

Standard


Detailed Reportsexternal, web edition), top domains, a time graph, subscriptions,The detailed reports provide specific data, including clicks (template,

devices and operating systems, conversions, and locations.

Standard

Automated PDF and CSV Reports

Schedule a report to hit your inbox after a publish to see a snapshot of your data.

Standard

Conversion Tracking Place a tracking link on any landing page to track subscribers beyond their email activity.

Standard

Mail list management

Publishing wizard campaign checks

Reporting and analytics

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SURVEY OVERVIEW

Swift Digital event module licence standard inclusions

Annual Licence FeeYour annual licence fee covers unlimited access to the Event Module for an unlimited number of users.The Event Module includes integrated email and SMS marketing functionality. In addition to theEvent Module, you will also have access to specific email marketing and SMS modules (Campaignand Office Modules, and the SMS Module, respectively) which can be used for non-event relatedcommunications at no extra cost.

The licence fee covers:• Unlimited user access to the modules• Online training (video tutorials, Knowledge Base, free webinars)• All data securely hosted in Australia under the Australian Privacy Principles• Ongoing, local support (email, LiveChat, and phone support during office hours)• System upgrades and feature releases

Set upA set of flexible, editable templates will be built to your brand specifications along with any customwork you may request. All templates are device responsive*, and will adapt to suit the recipient’sscreen size. Templates are tested across all supported mail and web browsers. Any documentcreated in the Suite will be automatically generated in HTML, plain text, and as a web page as youadd your content.

Account set up also includes a custom subdomain setup (eg. subdomain.yourwebsite.com.au),Domain Keys, and SPF records to maximise email deliverability.

Core Platform Features• Mail House (capture, import, and manage mail lists, groups and folders within the database)• Art Library (upload, edit and host images)• File Library (upload and host files and documents)• SMS• Live reporting• CSV exportable reports• Print registrant lists and name badges* Supported by native mail applications - iOS Mail app, Android 4.x Email (OEM) app, Windows Phone 7.5, Blackberry OS7 and Z10.

Contact us

Our clients include

SYDNEY31-33 Trafalgar StreetEnmoreNSW 2042Ph: +61 2 9929 7001

SwiftDigital.AU

SwiftDigital_AU

swift-digital

WEB

swiftdigital.com.au

Email: [email protected]

MELBOURNE

South YarraVIC 3141Ph: +61 3 9005 8592

Level 9, Unit 7, 9 Yarra Street

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SURVEY OVERVIEW

www.swiftdigital.com.au

SYDNEY MELBOURNE WEB31-33 Trafalgar StreetEnmoreNSW 2042Ph: +61 2 9929 7001

Level 9, Unit 7, 9 Yarra StreetSouth YarraVIC 3141Ph: +61 3 9005 8592

swiftdigital.com.auTwitter: SwiftDigital_AUFacebook: SwiftDigital.AULinkedIn: swift-digital

EVENT OVERVIEW - Swift Digital...Page 1 EVENT OVERVIEW Event overview Managing the logistics of any event can be a huge drain on resources. The Swift Digital Event Module eﬀectively

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