EVENT MANAGEMENT SLP 2011

Slide 1

EVENT MANAGEMENTSLP 2011

Presented by : Eike Truter

ICE - BREAKERClass (40 hrs)Assignment (100)Test (60)Exam (120)HOW WILL THIS WORK?

Read before class for BIGGER picture (identify problems)In class : Listen, Ask, Make notesSummarize ASAPStudy/ReciteSimulate Exam/TestHOW TO STUDY Page 11

Page 10RECOMMENDED READINGGLOSSARY OF KEY TERMS

EVENT MANAGEMENT IN SOUTH AFRICA?

Margrine : Start own EVM businessKelly : Blend with tourismNomonde: Help own company in EventsMaritza : Backup plan & Original planBonita : Keep study fit..Carel : Start own companyWerner : Expand existing businessMonique : FUN!Dineo : Hands on experience, add to current jobMarike : Brendon : Options open, expand own businessNthabiseng :WHY ARE YOU DOING THIS COURSE?

Open discussionPlagiarismAssignment Instructions

YOUR ASSIGNMENT

Learning OutcomesDefine an EventDefine a Special EventShort history on Events IndustryDefine Project ManagementWhats the difference between EM & Project M?Categories of EventsTypes of Events5 Phases of EM processLEARNING UNIT 1 : AN INTRODUCTION TO EM

Manual pg 12Events are those NON-ROUTINE OCCASIONSSET APART FROM THE NORMAL ACTIVITY OF DAILY LIFEOF A GROUP OF PEOPLEWhat is an Event?Manual pg 13Shone & Parry (2004:p.3) that Phenomenon arising from non-routine occasions which have leisure, cultural, personal or organisational objectives set apart from the normal activity of daily life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of peopleWhat is a Special Event?14

Manual pg 13Shone & Parry (2004:p.3) that Phenomenon arising from non-routine occasions which have leisure, cultural, personal or organisational objectives set apart from the normal activity of daily life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people

Test the definition

Manual pg 13BRIEF HISTORY ON EVENT MANAGEMENT INDUSTRYManual pg14DEFINED : Planning, Organising, Coordinating, Controlling & Directing of Numerous Activities involved..

But what is PROJECT MANAGEMENT?Manual pg 16Difference: PROJECTS & EVENTS?

THINK ABOUT IT CASE STUDY

LEISURECULTURAL : Ceremonial/HeritageORGANISATIONALPERSONALCATEGORIES OF EVENTS

Marketing EventsMeeting & Convention EventsEntertainment & Leisure EventsExhibitions, Expositions & FairsSports EventsSocial/Life-Cycle EventsBusiness & Corporate EventsCause-Related & Fundraising EventsGovernment & Civic Eventswww.saaci.co.za

TYPES OF EVENTSCan one event be more than one type?THE EVENT MANAGEMENT PROCESSNB! Process In Order Connected Circular Flow Chart

Client Brief/Objectives/Budget & Relevant InfoBrainstorm on Ideas/Creative Concept/OptionsLongest Phase/ Detailed Detailed planning/Final Plan to clientDuring/After by all partiesBe Read/Pg23 On the Spot Decisions

What will the 5 Steps be for these events?LU1 TEST/EXAM QUESTION EXAMPLESIdentify and explain the different categories of events. (8)Differentiate in a detailed paragaph between events and projects. Use a relevant example to illustrate your answer. (10)List the five phases of the event managment process in order (5)What are the steps involved in making on-the-spot decisions during the implementation phase? (5)What are the nine event types as identified by SAACI? Give an example of each (18)