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Event-driven e-mail in de reisbranche
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Event-driven e-mailmarketing in de reisbranche

Jan 24, 2015

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jpbriaire

Presentatie tijdens vakdag Reisbedrijf van de Toekomst op vrijdag 1 november 2013. Event-driven e-mailmarketing stelt de reisbranche in staat om meer omzet uit bestaande klanten te halen, dankzij de inzet van slimme relevante campagnes.
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Page 1: Event-driven e-mailmarketing in de reisbranche

Event-driven e-mailin de reisbranche

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E-mailmarketing software, services en expertise

@Measuremail - @JPBriaire

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Waarom e-mail?

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Wie zet e-mail in?

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Travel: grote campagnes

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Travel: laagste resultaten

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Grotere campagne, lagere resultaten

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Event-driven e-mail!

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Opens: +75%

Clicks: +115%

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Welkomstmail

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Verjaardagsmail

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After purchase mail

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Pre-trip mail

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Welkom thuis mail

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Case De Jong Intra

Opens 69% - Clicks 48%

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