www.evello.co.id Evello Digital Marketing Solution How to Win Your Digital Warfare
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www.evello.co.id
Evello Digital Marketing SolutionHow to Win Your Digital Warfare
Indonesia Digital LandscapeFacts & Numbers
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Overview
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Demographics by Gender
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Demographics by Age
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Demographics by Education
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Demographics by Activity
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Demographics by Profession
Indonesian Internet User BehaviorKnow your market
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Device of Choice
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Location by Device Type
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Reasons to Go Online
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Mobile Internet Users
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Mobile Internet Users by Gender
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Overview
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Mobile Internet Users by OS
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Mobile Internet Users by Usage
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Mobile Internet Users by Location
Social Media LandmarksUnderstand How Indonesians Use Socmed
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Social Media in Numbers
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Social Media Platforms
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Social Media Platforms - Facebook
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Social Media Platforms - Twitter
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Social Media Platforms - Youtube
Digital Marketing 101What & Why You Need Digital Marketing
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What is Digital Marketing?
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders.
Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels.
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What is Digital Marketing?
It is a necessity in today’s business
Benefit your company’s marketing performance
Not letting issues running wild
Reduce marketing spending budget
High level of engagement
It is FUN to do
Digital Marketing StrategyIntegrated Digital Marketing Campaign
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Website
Social Media
SEO & SEMBuzzers
Viral Advertising
Volunteers
6 Digital Touch Points
Integrate 6 digital touch points both in strategy, contents, work of flow, management & monitoring.
The goal is to build a solid digital environment to support our cause.
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Website
Social Media
SEO & SEMBuzzers
Viral Advertising
Volunteers
Touch Points - Website
Functions
Main landing page
Source of official information for client
Visiting traffic monitoring point
Activities
Website development
Integration with others touch points.
Campaign & contents management scheduling
Maintenance team
www.evello.co.id
Website
Social Media
SEO & SEMBuzzers
Viral Advertising
Volunteers
Touch Points – Social Media
Functions
Support & seeding information from & to website (landing page)
Interaction & maintenance campaign issue (News Making)
◦ Positive contents: boost, set straight, proving◦ Negative contents: not supporting, deviate,
pressing, blurring evidence
Activities
Social media platforms development (e.g. Facebook, Twitter, Youtube, etc)
Integration with others touch points.
Campaign & contents management scheduling
Maintenance team
www.evello.co.id
Website
Social Media
SEO & SEMBuzzers
Viral Advertising
Volunteers
Touch Points – SEO & SEM
Functions
SEO (Search Engine Optimization): guarantee our website & other platforms are Google-friendly to increase visitors.
SEM (Search Engine Marketing): boost information seeding & spreads interchangeably within our channels.
Activities
SEO : Integrated on website development & SEO friendly contents on all channels.
SEM : media planning & placement on Google (Google Display Network & Adsense), Facebook ads & others.
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Website
Social Media
SEO & SEMBuzzers
Viral Advertising
Volunteers
Touch Points – Buzzers
Functions
Serves as endorser (opinion leader) of the campaign.
Attract & influence supports from fans & followers to be converted into voting ballots.
Activities
Integration with others touch points.
Campaign & contents management scheduling
Maintenance team
www.evello.co.id
Website
Social Media
SEO & SEMBuzzers
Viral Advertising
Volunteers
Touch Points – Viral Advertising
Functions
Seeding issue & campaign contents from other channels via email blast or video to create snowball effect.
Develop & maintain conversation on issues (Word of Mouth)
Activities
Video & Image contents creation
Integration with others touch points.
Campaign & contents management scheduling
Maintenance team
www.evello.co.id
Website
Social Media
SEO & SEMBuzzers
Viral Advertising
Volunteers
Touch Points – Volunteers
Functions
Word of Mouth
Mass base endorsers & coordinator of actions.
Public donation collection & participation gathering.
Activities
Volunteers web (crowdsourcing)
Integration with others touch points.
Campaign & contents management scheduling
Maintenance team
Monitor volunteers movement & provide supports.
Integration Scheme &Management TeamIntegrated Digital Marketing Campaign
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Integration Scheme
Website
SEO & SEM
Viral Ads
Social Media
Volunteers
Buzzers
Integration System& Media Monitoring
Contents & ManagementTeam
Strategy-Implementation-Monitoring-Reporting
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System Integration & Media Monitoring
System Integration
Integrate all digital channels (6 touch points) into a seamless system.
Media Monitoring
Grabbing data from various digital platforms (news portal, facebook, twitter, youtube, forum etc)
Generate report analysis on trends, sentiments, demographic, values, etc, based on designated keywords.
Enables comparison between client & competitors.
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Contents & Management Team Functions
Strategy
Develop digital campaign strategy (6 touch points), actions plan & KPIs.
Implementation
Implement strategy & actions plans into technical activities, e.g develop platforms & channels, develop contents, media planning & buying.
Monitoring
Monitor results from strategy implementation to define success rate & whether adjustments needed or not.
Reporting
Based on monitoring results create reports to clients.
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Contents & Management Team Tasks
Creative◦ Handling all creative aspects on the campaign (design,
layout, UI, video)
◦ Collaborate with Digital Strategist, Copywriter & IT to implement the action plans.
IT ◦ Handling IT aspects (programming, security,
infrastructure, etc)
◦ Collaborate with Digital Strategist, Copywriter & Creative to implement the action plans.
Copywriter◦ Handling contents development (text, narration,
storytelling, styles of communication).
Contents Admin ◦ Handling day to day contents uploading, response
feedbacks, generate reports to PM.
Project Manager
• Manage & supervise all activities
• Compile & present report to client
• Manage coordination with client
Digital Strategist
• Develop digital campaign strategy & action plans in accordance to client’s needs & goals
• Assist PM in report
Media Planner & Buyer
• Handling media planning & buying (advertising)
Budget EstimationIntegrated Digital Marketing Campaign
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Manpower Based
Subject For Discussion
Contact us for budget proposal.
Evello Corp.Griya EvelloJl. Tebet Barat Raya No. 19Tebet, Jakarta Selatan, 12810Telp : (021) 83792710Fax : (021) 83792711
Email : [email protected]://www.evello.co.id
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