Evaluation Question 3

Necmiye Oztekin

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?Audience feedback was an important element to help us acknowledge what our audience expected from our products. Regular feedback was necessary to ensure the best results for our media products, looking upon my initial research and planning prior to making the video; in which I created a survey on survey monkey asking various questions including what encourages them to watch a music video, what elements of a digi-pack draws their attention the most etc. The images below show what was expected from our target audience initially. Upon evaluating our products we have established that we have met the expectations of our products. The most commonly response, pre-production, was the appearance of the digi-pack. It was also the recognition of the artist, however as our artist was new, we could not take that factor into consideration. I believe we have achieved this as out most recent audience feedback resulted to the appearance of our digi-pack and website successful. Responses include:the colours work well together and you immediately drawn to the artistfonts are bold and readableits simple but appealingPrior to these changes our previous digi-packs, which can be viewed on our blogs, did receive some negative comments. This mainly consisted of the artist not having direct gaze to the camera, the colours were too dark and the mise-en-scene did not match our genre. These were negative comments for all three products. Alterations were made immediately, the analysis on our blogs show the changes made to our products. Audience feedback needs to be regular, and one of the tools that I wished we did not more consistently to get even better results.An advantage of qualitative data is that it can provide a response that is full of detail. This is an advantage for us as it would allow us to see exactly what we did right and wrong in all three of our products and also give us ideas on how to better our products. Another advantage is that it encourages people to expand on their answers and this may bring up topics that we had not initially thought about. This would help us as it will allow us to gather as many different points as possible to ensure that our feedback is thorough and precise.To gather our audience feedback, we decided to create a questionnaire that would give us both qualitative and quantitative data so that we could get the best feedback possible. We also believed that by using a standard questionnaire for every interviewee, we would be able to gather only the information that we require.We also decided to upload the video onto the popular video sharing site YouTube as this was a way for our target audience to get a chance to view our final product but also have a chance to share their comments and criticisms about it.Audience feedback is such an important part in all stages of the production process as without the audience feedback we would not be able to know if our product was really attracting our target audience. For example, if we had created our music video without asking our target audience what they would have expected to see in it, then the results of the focus group that we completed afterwards may have been very different, with the results showing negative feedback rather than the positive feedback that we actually received.