Evaluation Question 3

What have you learned from your

audience feedback?

Evaluation Question 3

ScreeningUsing a projector in an auditorium, I exhibited

my final products and invited my peers and teachers to sit in on the viewing.

Proceeding the screening of both of my adverts and the sponsorship sequence I held a 5 minute Q&A where the audience posed some questions to me about the production.

QuestionsI also handed out a questionnaire created by

myself to the audience to fill out after watching the products.

By carrying out the Q&A and the reflection sheets I handed out, I wanted to gauge the audiences opinion and received both positive and negative comments to take in mind.

The next 4 slides are some examples of the response I got on my filled out questionnaires.

‘The Circus Is In Town’ - Feedback

Most viewers thought the Circus advert was good but did not like the soundtrack that accompanied it which was originally Lily Juniper – ‘True Colours’.

They felt it did not represent the brand correctly as it was an old song that would not appeal to my target audience and was too stereotypical for the bran.

Upon reflection they were correct and I looked further into soundtracks which is when I came up with the idea of using ‘Fix You’ and using the build up in the song to my advantage.

‘The Circus Is In Town’ -Feedback

In my advert I started it off with a depressing walk through a forest in which I eventually come to a circus and my demeanor changes.

The audience liked this idea but thought that I should change the colour scheme as I was walking and put a depressing effect on it so that the audience is more aware of the change.

However, I was recommended not to overdo this change as it could look too obvious so I went on Final Cut and used an effect but toned down the level of it.

‘Let Your Colour Out’ - Feedback

In one of the examples shown there was a comment that said the faces needed to be in a more spontaneous order and sped up to have more of an effect.

Looking back on my advert I realised that due to me taking the photos in a certain order of boys and girls that there were far too many of the same gender in a row.

In terms of the timing, I originally only had 30 photos so needed them to last long in order for the advert to reach my original quota of 20-30 seconds.

This comment inspired me to double my photos so I shot 30 more people the next day and put it together so each cut was twice as quick and this had a very positive effect.

‘Let Your Colour Out’ - Feedback

Next, the general consensus was that my old ending that just had ‘Let Your Youth Out’ with the brand’s logo, a bird, above it should be changed and that I needed to name the brand as it was a relatively unknown company so would not be recognised just by the logo.

This gave me the idea of having the name of the company change into the bird in a smooth transition to finish the advert.

Following this, I came up with the ‘Let Your Colour Out’ to be part of the transition so it would accompany the bird and provide a thought provoking ending.

DevelopmentOriginal Ending

Shot

New Transition between the two images and slogans

Sponsorship Sequence - Feedback

I decided to show my draft sequences as well as my final sequence to show the progression I had made so far to my audience.

The general feedback was good but some thought I should have a wider range of colours that I throw to really highlight the ‘floods’ in the brand name.

I then went to do the shots again with two more colours and it added to the sequence in a positive manner.

Sponsorship Sequence - Feedback

In the first instance, I had a male voice in the background saying the name of the brand and what I was sponsoring.

Wisely it was mentioned to me that with a male voice and only male characters in the sequence it might seem like a male-centered brand, which was not what the brand stood for as it is uni-sex clothing.

Having re-done the shots twice already I decided to instead of doing it again with a girl, I changed the male voice to a female voice which sounded far better and gave a superior balance to the sequence.

Final ScreeningI hosted a smaller 2nd screening after I amended

my pieces and that audience seemed to think the changes were definitely for the better.

I am very thankful that I was able to screen all of my products and get feedback from up to 30 people so I could improve my products and get a range of opinions on them.

Without this, my adverts and sponsorship sequence would not have the same level of quality that they do now.