Evaluation Question 3: What Have You Learned From Your Audience Feedback? By Chloe Yearsley
Introduction
In this presentation, I'm going to be briefly explaining
different aspects of audience feedback and how much I could
develop my skills into creating music videos. I will do this by
conducting a questionnaire and analyzing their feedback and
opinions about my music video.
However, in this presentation will demonstrate some of the
main points about target audience and their feedback. In
some slides, I will be explaining them in more detail below.
This will be much more of a detail analysis explaining the key
points I have produced on this presentation.
About Target Audience
Target audience has a massive impact on different types of
media. In this case a music video. When creating a music
video, you will have to create a target audience. A target
audience is a specific age group in which the music video is
aimed at. For example, Nicki Minaj’s target audience is
aimed at an older generation such as 16+ years as her
videos are explicit and sexual. This wouldn't’t be a target
audience aimed at the younger generation. In my music
video, my target audience is mostly aimed at teenagers
aimed 13+ as there has violence and bloody gory scenes
within. However, there are different ratings for certain types
of music videos as some might be explicit and have to
create another version to be age-appropriate.
How Target Audience Impacts
My Chosen Age Group
However, I’m aware that my chosen target audience can have a
massive impact towards my music video as this might not meet the
criteria of their opinions in my music video. Therefore, meaning
there wont be much popularity about my music videos like some
other music videos have because their a certain element they might
have produced that has the public talking which is increasing their
popularity.
Like I have said in the previous slide, every media piece that
someone does have to have a specific age group for them to
complete their project of some kind. In this case, as I was doing a
song that was about toxic, death etc. I knew instantly that this
wouldn't’t be suitable for young children. This is why I have aimed
my target audience 13+ as I knew that my music video would
contain violence and blood scenes.
Technical Weaknesses
There are many technical weaknesses to do with target
audiences and the media (music video in this case). When I
created my target audience before my planning, my planning
might not meet the criteria of where my target audience
stands as there might be a technical defect that is stopping
this from happening. For example, as my target audience is
aimed at 13 years and over, I might not have enough blood
and gore in my music video as I thought I would. This
wouldn't’t be meeting the criteria of my original target
audience. I would act on this by either changing my target
audience to make it more age-appropriate or re-film scenes
where they SHOULD have more blood and gore to reach the
criteria of the rating.
Conducting A Questionnaire
Towards My Target Audience
I have created a target audience in my blog beforehand
however, this was before the final version of my music video
was completed. I thought I would conduct another
questionnaire to see the opinions of individuals on my music
video. Once I have got the results back, I will then analyze
and evaluate of there views.
I will be handing out 30 questionnaires to be able to get a
valid conclusion of the audiences feedback. This will enable
to understand there point of view while also finding out what
skills I need to develop in future references.
Results…
When receiving the results, I quickly went through
individually to be able to get a basis of how the audience
responded. On the majority of questionnaires, they liked the
music video and my highly developed skill as how I produced
the make-up to make the zombies look real in my music
video.
What Have I Learned From
The Questionnaire’s
Feedback?I have learnt of how well my skills are when it comes to mise en scene as most of the anonymous questionnaires have stated that this was well presented when demonstrating the protagonists and the antagonist. This surprised me as I thought this was one of my lowest points of the music video.
This also made me realise of what didn't’t go se well in the music video. For example, non of the questionnaires mentioned about the different camera angles. This might be because the audience didn't’t think that there was enough. This is something for me to consider for next time.
I will be explaining this more in detail below after I have analyzed my results from questionnaires.
Conclusion
As there is still much more for me to cover for this evaluation
question. I can honestly say that audience has a massive
impact on the music video as this enables the music video to
gain popularity to be the ‘most talked about’ object. It isn't
just this that had come to my attention but making sure that
you meet the criteria for the music video to be age-
appropriate is also important. Just like films, music videos
also get an age rating. If its over 18 they will consist of doing
another version of the song and sometimes the music video.
This is called the ‘clean’ version. For example, Robin Thicke,
Blurred Lines. This contained nudity in the explicit music
video but had to edit it to be able to be released on TV as the
clean version.