Evaluation Question 2

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN AND ANCILLARY

TEXTS?

OUR PRODUCTS

HOW HAVE YOU CONNECTED ALL THREE OF YOUR

PRODUCTS?

The main connectivity between our three products

is the motif of a strong female character. This

represents the independence aspect to the video that

we wanted audiences to see and feel. Acting as both

our juxtaposition to the R&B genre as well as a

synergistic element to all three of our products,

which audiences could see.

HOW DOES EACH DEVELOP THE OTHER? (MUSIC VIDEO)

When creating the music video we aimed to stand out from all its R&B

predecessors, which meant we had to do the opposite of what you would

usually expect to see in a typical R&B music video. Rather than a slow beat

over meaningful lyrics, we went for meaningful lyrics over a faster more rapid

beat. Instead of a female protagonist that anguishes in a break up we chose to

instead have one that relishes in it. An example of this typical R&B convention

is Mariah Carey’s ‘We belong together’. In this we can see mariah in heart ache

as she dread over the loss of her lover. We felt that rather than conveying this

typical convention and moulding into the same generic product we would break

the chain. In doing this, we were able to create a sense of independence that

would in turn tie to our print products.

HOW DOES EACH DEVELOP THE OTHER? (D IGIPAK)

With independence being the feel, we were able to gain a large amount of stills that

incorporate the same feel as the music video. This lead us to the development of the

Digipak’s image choice, which had our protagonist with her back to the antagonist and

ex-lover. On her face harbours a look of determination rather than sadness. A still that

would've been hard to obtain if our music video was following the normal conventions of

the R&B genre associated with break ups. Being that our music video demonstrates a

journey through our main protagonists love life during the narrative we chose to have a

mixture of stills that within the music video represented past and present. These images

were to symbolise the key points in the relationship giving the audience a little visual

guide as they listen to the soundtrack and look at the digipak cover. When choosing the

perfect disc cover for the album, I felt it best to use an image of a theatre, this was to

symbolise the drama of a relationship that our protagonist goes through.

HOW DOES EACH DEVELOP THE OTHER? (MAGAZINE

ADVERT)

Using stills directly from the music video, we decided upon the

choice of enlarging an image of the female protagonist in order

to make the magazine advert stand out from a distance but also

to show a sense of empowerment. This coupled well with the

‘sassy’ expression on the actors face; it added to the feeling of

no longer caring about the relationship that we aimed to

portray within our music video. We chose to use the colour

black as a background to our magazine advert in order to

further add to the boldness of the digipak cover whilst

conveying the boldness of the lyrical content both within the

music video and the album.

W H AT D O Y O U R A N C I L L A RY T E X T S A D D T Y O U R M A I N T E X T ?

With the magazine, the use of the colour black was a

choice I felt we should take in order to give audiences a

slight taste of what our music video is about whilst still

adding to the main texts theme of independence. This is

because of the meaning of the colour black which stands

for power and control. Coupled with the enlarged still

image we aimed for audiences to get the sense of challenge

as the main texts content challenge the R&B conventions to

be expected by audience.

In terms of the digipak, using a still image used to

express the past in the music video. We felt it would be

good to use this still to show the sense of reflection that the

main text harbours alongside its theme of independence.

DOES OUR PRODUCT SHARE AN IDENTITY?

As a whole I feel that though they have some similarities our three

products have different identities. Whilst all of them have elements of the

Magazine Advert shows more focus on independence with the use of the

colour black and enlarged still of our female protagonist. The digipak

however shows more of a reflective stand point whilst still harbouring

some independence. This is due to the two individuals facing back to back

as if ‘reflecting’ each others actions as both arms are crossed for both

individuals.

The main text borrows and incorporates both the stand out points of the

magazine adverts independence and the Digipaks reflection as a whole.

HOW COULD WE HAVE DEVELOPED OUR PRODUCT TO INCREASE THEIR

SYNERGY?

We could've developed our products to increase their synergy by using

the same image from the same still. This would show a more clear

connection between the three products, as the attire that the female

protagonist wears different clothes in the magazine advert and digipak

cover, even though a large amount of the music video was sung in the

attire seen in the enlarged photo on the magazine advert.

The implementation of a link to the music video in both the magazine

advert and digipak as it is a debut single for an unknown artist our

audience are likely to believe that the action is actually the unsigned

artist. Which could lead to confusion.

HOW DO YOU FEEL AB OUT THE F INAL PRODUCT?

In a whole, I like the turn out of our final

products as it does demonstrate the feel of

independence we were aiming for whilst

looking like an actual music video, magazine

advert and Digipak Cover.