Evaluation Question 2

How does your media product represent particular social groups?

Evaluation Question 2

Shot Types Direct mode of address with the reader with eye-line shots, this meant that personal relationships could be created with the audience and the admirable artists. With the magazine having a more predominate use of younger artists and more female showing, the target audience would attract the youth and young adults more than a mature audience and could be directed to the males more than females.

Representation of Females The positioning and pose of the model with the added mise en scene of make up supports the theory of the ‘male gaze’ from Mulvey by specifically lingering on the curves of the female body.• Front cover – lips and eyes- mouth open(seduction)• Contents – eyes, luring in the reader• Double page spread- legs and facial features

Other magazines that use females to attract the audience

On both the front cover and the double page spread, one artist was used and one gender so that an establishment of importance was made and strengthened the appeal to my target audience. Females would also be attracted to the young ambition of the artist and so therefore diverse my audience. Possibility of the male gaze conforming from female audience. From my research Q magazine also used females a lot, it is stereotypically used throughout the genre of magazine.

Countertype- mise en sceneThe mise en scene countertypes the usual format, and creates more of an atmosphere than a personal image on the front cover, this was to diversify my audience as a dance and visual atmosphere could attract a very wide span audience even without relating to the artist herself.

Inspiration Stereotype of my genre

Costume mise en scene…Costume-AmeliaBlack leotard, white tights and full face of make up • young females would look at fashionable inspiration and possibly look and

relate for their appearance.• Male gaze of seductive clothing, shows off the female body Supporting Killbournes theory that women are perceived as mannequins of perfection as she has is not exactly radiating natural looks and had adjusted herself for attraction. Representing the current young female artists that young women aspire to be.

Prop countertype No props used, no message to anything else and pure focus is on the artist. Usual stereotype of youth involved with drugs or drinking but I countertypeed this and represented a youth with aspiration to follow to be successful. Below are magazines in my genre that follow the stereotype.

Ethnic group Aiming towards all ethnicities- as there is no predominate race in the dance culture, but it could be arguably seen using only white people that my magazine is hegemonic. Although I feel that just so my magazine could be seen as pluralistic I should not need to approach other ethnic groups to feature and that as I did not intend for my magazine to just be aimed at one specific ethnic group that it is acceptable for all.

LayoutThe layout throughout the magazine is easy to read and simple yet professional. Due to having a younger target audience the layout I feel could therefore not be as complex as that of a more mature magazine audience. Although the social class of the youth I aim for with my pricing of the magazine could mean that the background that they come from is more wealthy and possibly could lead to a better education so I thought that a clever layout of images would be appreciated more and that the use of photography to shape my layout would be understood more and would be less confusing to some audiences. It represents the more creative youth and aspirational youth that enjoy a countertypeing layout and difference. This then could also appeal to the older audience as it would be less challenging.

LanguageThe language used throughout my magazine is very informal and represents the speech of todays youth and makes it easy for them to connect to the magazine. A lot of buzz words are used playing on the naivety of the young society and easily pulling in their interest to want to read more and therefore to buy the magazine. Attracting to both female and male the language is neither towards just one sex but both, making it very interactive. The social class represented is young adults whom can afford to have the fun the magazine advertises but also gives the more lower classes an opportunity to have something to aim towards and achieve.

IdeologyThe reception theory with the ability to relate between the audience and their age was prioritised by the age of the reader and the artist. This then lead to aspirations of success and created a personal relationship that the fan would want to follow and try to relate to, creating a loyal fan base as the artist explores their career using the magazine. This was the collaboration of the shot pose (direct mode of address and confidence) as well as the use of specific language. This meant that I was directly relating to the audience and meant that my target audience could receive the message how I envisioned they would.