Evaluation Question 2

Main Product & Ancillary Texts

Main Product

Advert

Website

The main feature of all three texts

Acts as a “representation” of the real singer

Makes the audience feel sorry for him

Adds mystery

The main product is backed up the advert

The advert uses a clip from the music video, even though it has been edited, it contains a strong link between both texts

The website is has strong links with both texts, it uses the image from the advert and also clips from the main video.

The website is a way for the audience to connect with the real singer. His identity is unknown but his brand is identifiable.

The colour scheme is very similar amongst the three products

This creates a house style

These are the main house style colours:

The colours are continuous throughout all products

The colours add a dark, mysterious theme to the products

They connect the productstogether

Having a house style is a conventional way to promote

a music video

Why?

The link for the website appears right at the beginning of the music video

This immediately links the music video with the website

The audience knows where to go to find out more information about the music video and its background

Industry information is shown both on the advert and the

website

Domino Records was chosen to represent my artist:

- Independent label- Based in the UK- Known for releasing unknown and unusual styles- Supports home grown artists- Lack of mainstream industry methods

are known for:

The typography is very similar throughout the three promotional pieces

The use of different lettering styles and lettering sizes is frequent right through the tasks

The use of significantly identifiable objects

Enforces brand identity

Can be used in promotional outlets

For Example: