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How did I USE, DEVELOP or CHALLENGE codes and conventions of real media products? Continued… USE: How I followed codes conventions DEVELOP: How we developed on codes and conventions CHALLENGE: How we went against codes and conventions
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Page 1: Evaluation question 2

How did I USE, DEVELOP or CHALLENGE codes and conventions of real media products?

Continued…

USE: How I followed codes conventionsDEVELOP: How we developed on codes and

conventions CHALLENGE: How we went against codes and

conventions

Page 2: Evaluation question 2

Storylines- TOWIE

Storylines in The Only Way is Essex consist of:

•Bitching•Fighting•Affairs/cheating•Relationship troubles •Dates

Examples :

•Mario’s Cheating Accusations

•Cast members texting each others girlfriends

•Frankie throwing a drink at Jamie in a argument

These storylines often include the characters over exaggerating the situation they are in, making it

humorous for the audience to watch.

Page 3: Evaluation question 2

Storylines- Well JelWe planned to use a storyline where 3 of the Girl characters, Ashley, Hannah and Megan were all interested in the same guy, Ollie.

This was the scene we shot for our trailer, however I only used a tiny clip from the scene, as I didn’t think it worked with the rhythm of my trailer and couldn’t find enough room to fit it all in.

Page 4: Evaluation question 2

Storylines- Well Jel

I did use the storyline of Megan arguing with Harley over treating her friend badly, leading into Megan slapping Harley.

I used the section of this clip where Megan Slaps Harley as it created a dramatic effect and would entice the audience into watching the series.

I also included the scene we shot of Hannah and Ashley arguing at lunch, where Hannah walks off, which is often used in TOWIE. However we exaggerated this argument having them call each other a Bitch a number of times and Hannah then says ‘You’re even more of a bitch!’ Like petty childish arguing making it humorous to watch This is an example of where we developed conventions, as we exaggerated the arguing.

Page 5: Evaluation question 2

Sound- TOWIE

Trailers for The Only Way is Essex often include upbeat party style music in the background which match with the rhythm of short snappy clips from the series.

Here is an Example of this:http://www.youtube.com/watch?v=9zeoL5cIqJI&feature=player_embedded

This trailer also includes ‘thought beats’ which is when the beat of the music matches the shots, looking through other trailers I found that this was a convention in trailers of not just scripted reality but a lot of different soaps.

Page 6: Evaluation question 2

I listened to many upbeat songs and looked at the BBC charts as I thought this would be a place to find a similar type of song….

I then made a list of songs including:

•Rihanna -Diamonds•Rihanna -We Found Love•LMAO -Party Rock•PINK –Raise Your Glass•Alexandra Stan –SaxobeatI chose This song as I thought it would be easy to make thought beats, and I felt it matched the clips in my trailer best.

Sound- Wel Jel

Page 7: Evaluation question 2

I used thought beats in my trailer, the music I chose builds up to a point where the lyrics finally start and the volume of the music increases. I thought the shot that matched this point on the backing music well would be where all the girls dance, as it would look as though they are dancing to the music.

Sound- Well Jel

Page 8: Evaluation question 2