QUESTION 4 WHO WOULD BE THE TARGET AUDIENCE FOR YOUR MEDIA PRODUCT?
CORE BUYER
The core buyers for my magazine are 60% male and 40% female with an average age of 18 years old. These people are young socialites as they keep up to date with the latest technology, socialise with friends as well as keeping up with their appearance. The core buyers are likely to fall under the socio-economic groups C1-D. The psychographic profiling of my audience is likely to be mainstreamers as they will be able to fit in regularly reading my magazine and boost the overall sales of my magazine.