Evaluation q3

Evaluation Q3What have you learned from your audience

feedback?What have you learned from your audience

feedback?Henry McPherson & Lewis Harland

Foster The People - Don’t Stop (The FatRat Remix)

The Group• Working in a group of two was very beneficial as the tasks

could be evenly distributed and different skills could be used in different scenarios from each member.

• During the panning stage we were able to get a range of ideas from myself and my partner and our different perspectives helped shape an original concept.

• Our target audience for our music video was a reasonably young audience ranging from 16-25 year olds interested in the pop/dance music culture. We aimed to keep the genre interest relatively equal as we wanted our video to appeal to as many people as possible.

Narrative• We felt that the we wanted to illustrate the visuals using the lyrics with the name of the song ‘Don’t Stop’ being the theme throughout the music video.

• We added stop motion to help set the quick passed mood of our video which helped match each frame with the beat of the song

• After showing the stop motion segment to our piers we got very positive reviews and therefor turned it into a reoccurring segment in our music video.

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Colour Correction • After showing some of our clips for review the feedback we got was

that the backgrounds could be more vibrant and colourful. We shot a few of our scenes on a dark day and you could tell in some of the footage.

• To improve on this we decided to use colour correction and use warmer colours upping the mood of each scene and matching the genre better by altering RGB curves. We then showed the same scenes but colour corrected and got much more positive feedback.

• Original (left) Colour Corrected (right)

Location• Feedback showed us that our filming locations weren’t diverse enough and needed more variety we took this on board and brainstormed what would compliment our dancer.

• We thought it would be a good idea to make our next shoot in London as it gave us a much more ascetically pleasing locations and a diverse range of backdrops as seen below.

Choreography

• At the beginning of the project neither my partner or I had any experience with choreography so it was a new challenge to overcome considering our music video was a dance video.

• After doing research and performing in front of others for feedback the main criticism was rigidness of the character which we then took on board and improved to make the dancing more fluid and natural.

Album Cover• Although for our first draft of our digipak we received relatively positive

feedback we wanted to improve in some way, we looked very critically at our work and found some way we could improve. First of all we decided to change the colour of or background from a mix of blue and orange to a more subtle cream pastel colour. Positioning of the text was also difficult as we really wanted to push a minimalist, simplistic feel and didn’t want the text to clutter the front cover.

• In the inside cover the skyscraper landscape was recommended as feedback in the planning stage. When we added it to the digipak we decided to keep it’s as it was received very positively.

• We really wanted to strengthen the link between the album cover and the main dancer/character so we found that the 4 man profiles showed off the variety of strange and interesting outfits and costumes. The continuity with facing forward on the front and facing backwards on the back cover looked original and was also received well

Finished Digipak

Choosing Our Font• We felt that the font we used throughout our 3 products

was vital to tie the 3 together and convey our chosen theme correctly.

• We started off with a large range of similar fonts with only a few differences between them, they were all sans-serif fonts as our audience research suggested that a more simplistic font would fit best.

• After looking at the shortlist critically with a target audience group providing constant feedback the final font choice was made.

Shortlist Of Fonts

Our final choice

Magazine Advert • When designing our magazine

advert our review process was very back-and-fourth with us creating a draft (our first draft seen right) showing our focus group, getting feedback and then going back to make amendments.

• We made a total of 4 rough drafts before making the final design. Our target audience really liked the idea of our advert being represented in the theme of a comic book as it compliments the video and is an original idea.

Finial Draft and Finished Magazine Advert

Conclusion• With the help of audience feedback we were able to refine

and improve weaker areas of all 3 of our products. It has made the final product significantly better and was a very beneficial process. I have received feedback from friends, family, social media sites and classmates. Using social media was a vastly beneficial way to receive feedback as the reach in terms of viewers thanks to sites such as Facebook was invaluable to our feedback.

• Audience feedback definitely altered all of our final products for the better and was a helpful tool throughout.