Evaluation Q2

QUESTION 2:How effective is the combination of

your main product and ancillary texts?

Our Products

Magazine Cover

Film Poster Teaser Trailer

Iconography

Throughout our products we use various icons, some don’t appear in

every product but remain important in creating the

brand image.

Iconography:LOCATION

Forests play an important part in our product as it’s the film is set. It

represents the isolation and unknown the characters are feeling

A still from our trailer the background the background

on our poster on our magazine

Iconography:BLOOD

Blood is obviously an icon for horror films, there are very few that don’t

contain any at all, but like all slasher horror films blood is pretty much

everywhere

A still from our trailerthe blood splat on our poster

Iconography:DANIELLE

I think it’s important for the lead character to be on every product,

because it creates a brand image and links all three products together

Danielle in our trailer Danielle on the MagazineOn the Poster

Iconography:Title and Design

The name is purposely spelt differently because we think the broken text relates to the characters emotional wellbeing, also it

looks interesting across four lines. It’s different on the magazine cover because ‘Its made by a

different company’

Title in our teaser Trailer Title on our MagazineOn the Poster

Do they appeal to the same audience?

I think they do! Because

EMPIRE Magazine is targeted at Males aged

17-25Slasher films target

audiences are extremely similar to EMPIRE as

they are 15-25 Males

All of our products include a

female lead which is a

contributing reason men will watch the film, often slasher include some kind of sexual

activity between

characters. Which will

appeal more to the male audience

Characterization

Present across all of our products Danielle is seen as “a lost soul” fitting with the conventions of a typical slasher, we don’t feature a particularly strong female protagonist.

For example she doesn’t have a very stern face in any of the products, she is either confused or scared.