Evaluation Q1

Evaluation Q1In what ways does your media product use, develop or challenge forms and conventions of real media products?

My media product develops many different stereotypes of young people. My media product mainly conforms to the stereotypes. The different stereotypes, which were developed in my media product, are youth getting up to no good around the estate, teenagers getting into trouble, young people not being trustworthy. Other stereotypes such as youth wearing the colour black were shown, also a black motorcycle helmet. There was only one thing which subverted to the stereotypes, this was the first character wearing a pink top.

This screenshot is from the urban film ‘Shank’. The screenshot below is from my production.

Whilst producing my media product I used, developed and challenged several varieties of forms and conventions used in many typical urban films. Before I started my production I had to carry out research where I looked at many different urban films such as Kidulthood, Adulthood and Shank. I compared these films and they were all similarly set in urban environments. One thing they all had in common was they were set in council flats. I also set my production in council flats. I have also used many quick edits as this is how they keep the product fast paced which creates interest. As you can see the first image is a screenshot from Kidulthood and the second is from my production, I took similar shots to the ones I saw in other urban films.

This research also allowed me to understand how they use actors of a certain age in the film, which indicates what kind of audience they are catering for. I used two characters aged eighteen, which would suggest that the audience would be teenagers or their late teens and adults aged in their early twenties. Our research allowed us to see that the teens in the films were wearing hoodies and hats, which is similarly shown in my production. Conventions of dialogue. During my research I saw that in every urban film there was slang used and a lot of swearing. I tried to emphasise this in my production as the characters also use slang and swear words, this was not really hard to come up with as we live in East London and these words have become more common now.

This is a screenshot from Kidulthood, it shows the characters are of a young age which is why their audience was of a similar age. They are young teenagers wearing hoodies and caps. I have tried to make my characters wear similar clothing and also made sure they were teenagers.

The mis en scene also developed many different

stereotypes such as the clothing. It is a common

stereotype for young people to be wearing hoodies.

There is also money shown on the table. This develops the stereotypes of young people from the estates

making illegal money. The house has loads of things all

over the place, this develops the stereotype of young people being messy and not being able to look

after anything.

This is a screenshot from Adulthood, as you can see the room is very messy there is things all over the table. I also tried to do this by putting random things on a table. He also has money on the table.