Evaluation
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Evaluation
Questions 1&2
http://www.youtube.com/watch?v=5kA1bClzLJk&feature=youtu.be
http://www.youtube.com/watch?v=xyjNPdCdINg&feature=youtu.be
WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
I looked at both IPC media that publish NME and Uncut, and Bauer Media that publish Kerrang!
I decided IPC would be the best publisher for my product
IPC media publish a high range of magazines and have a lot of expertise in all areas of publishing. As they publish UNCUT, which is a rock and film magazine, although targeting an older audience, they would be suitable. My product would address an audience that they don’t currently fill.
IPC has more than 60 iconic media brands, for multiple platforms, including magazines and online publications. They distribute to 26 million UK adults about two thirds of UK women and about 40% of UK men.
In April IPC Media has revealed a new positioning for their advertising policy called Inspired Conversations. This will allow advertisers more access to editorial content and encourages them to work in cooperation with IPC to look at who buys IPC products and why. This shows they are a forward looking company who are interested in new innovations. They are the number one company in this country which would give my product a better chance of success.
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