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Evaluation of SEO From 2003 to 2013 Hey SEOs! To Know Where You Are, Know Where You Started… www.spiderinfomedia.com
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Evaluation of SEO From 2003 to 2013

Feb 22, 2016

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Hey SEO s! To Know Where You Are , Know Where You Started…. Evaluation of SEO From 2003 to 2013. www.spiderinfomedia.com. It is said that we SEO people are Tied to the Fate of Google . Yes, off course! . - PowerPoint PPT Presentation
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Page 1: Evaluation of SEO From  2003  to  2013

Evaluation of SEO From

2003 to

2013

Hey SEOs! To Know Where You Are, Know Where You Started…

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Page 2: Evaluation of SEO From  2003  to  2013

It is said that we SEO people are Tied to the Fate of Google

Yes, off course!

It is proven that the past, present and future of SEO relay on Google's updates and algorithms.

Hence the SEOs have no choice but to evolve and adapt, or risk failure to deliver.

And it is a unwritten fate that SEO future will also be tied with Google

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Page 3: Evaluation of SEO From  2003  to  2013

So we must have some knowledge where the SEO has been instead where it’s

going?

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Page 4: Evaluation of SEO From  2003  to  2013

Major Events Which Shaped

SEO

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Page 5: Evaluation of SEO From  2003  to  2013

February 2003 Google launches its

Hilltop algorithm, which is used to find search queries from the most authoritative websites.

August 2005 Google files patent

for Agent Rank (AuthorRank), a method of attributing content, credit and authority to digital signatures owned by creators of that content.

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Page 6: Evaluation of SEO From  2003  to  2013

December 2010 Google and Bing admit

to using social signals to determine rank in search engines, which changes how SEOs approach content creation and engagement in the digital space.

February 2011 Google launches its

Panda update, which targets poorly written content that pollutes organic search engine results. This was the first successful attempt to understand content quality algorithmically.

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Page 7: Evaluation of SEO From  2003  to  2013

June 2011 Google launches its

Google+ social media platform and lays the foundation for Author Rank.

October 2011 Google begins

encrypting keyword data. As a result, search query info is limited to SEOs.

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Page 8: Evaluation of SEO From  2003  to  2013

November 2011 Google releases

Caffeine update “Freshness,” launched in June 2010, which gives higher priority to newer, more relevant content did not significantly affect the SEO industry.

April 2012 Google unveils its

Penguin update, which targets site-wide links as well as links from low-quality websites. It focuses on quality references rather than counting the number of links.

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Page 9: Evaluation of SEO From  2003  to  2013

Out with the Old, In with the New

While traditional SEO practices are still prevalent today, the conditions and events listed above have given rise to a new era of

SEO that is much more focused on the overall user experience, and less on the

search engine itself.www.spiderinfomedia.com

Page 10: Evaluation of SEO From  2003  to  2013

Some of the older SEO techniques

SEO Programming

Competitor Audits

Keywords

SEOArchitecture

On page Sculpting

Technical SEO

Content Farms

Link Building

Keyword Stuffed Content

Content Marketing

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Page 11: Evaluation of SEO From  2003  to  2013

A New Era of SEO

Content Marketing Technical SEO

Social Media Online PR

Delivering Content that is useful, Helpful and Entertaining

Optimize for the user not for the Search Engine

Engage your Audience with two way communication

Earn your market place’s undivided Attention

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Page 12: Evaluation of SEO From  2003  to  2013

So it is must to adapt yourself to the changes in the SEO Strategy and make balance your website in the top positions

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Page 13: Evaluation of SEO From  2003  to  2013

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Info given byThe Spider Infomedia

For your Brand Improvement

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Thank you!