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THE EVALUATION OF A PARADIGM: THE CRITICAL EXAMINATION OF THE
INFLUENCE OF FOLLOWERSHIP STYLES AND ATTRIBUTES ON HOTEL
CUSTOMER-CONTACT EMPLOYEE JOB SATISFACTION
Dissertation Committee Dr. Keith Grant-Mentor Dr Lisa
Barrow-Committee Member Dr. Abdul Kaissi-Committee Member
All material contained in this presentation is taken from The
Evaluation of a Paradigm: the Critical Examination of the Influence
of Followership Styles and Courageous Follower Attributes on Hotel
Customer-Contact Employee Job Satisfaction by Terry Fobbs, PhD,
2010, All rights reserved. Dissertation Research SummaryTHE
EVALUATION OF A PARADIGM: THE CRITICAL EXAMINATION OF THE INFLUENCE
OF FOLLOWERSHIP STYLES AND COURAGEOUS FOLLOWER ATTRIBUTES ON HOTEL
CUSTOMER-CONTACT EMPLOYEE JOB SATISFACTIONBy Terry Fobbs, PhD
Capella University
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Purpose of the Study
This study tested the hypothesis that hotel customer contact
employees who perceive they are exemplary followers (Kelley, 1992,
2008) [Independent Variable] will exhibit greater level of
courageous follower attributes (Dixon, 2003) [Dependent Variable]
and display greater levels of job satisfaction (Spector, 1997)
[Dependent Variable] than those employees who perceive themselves
to be Passive Followers, Conformist Followers, Alienated Followers
or, Pragmatic Followers (Kelley, 1992, 2008) [Independent
Variables.2 Terry Fobbs, 2010
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Research Questions
Phase 1: Research Question: (1) Are The Followership Profile
(TFP) measured indicators of followership behavior the same for all
followership styles of hotel customer contact employees?Phase 2:
Research Question: (2) What is the correlation between Exemplary,
Pragmatic, Alienated, Conformist and Passive followership styles
and hotel first line customer contact employee job
satisfaction?
3 Terry Fobbs, 2010
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Research Design
The research was a two phase quantitative study using an
exploratory factorial design (Yang, 2005) which included the use of
factorial Kruskal-Wallis test, linear regression (Holton III &
Burnett, 2005) which included a correlational analysis, and a
multiple analysis of covariance (MANCOVA) that the effect of the
independent variable(s) was examined after controlling for the
effect of other variables that are predicted to be related to the
dependent variable (Bates, 2005, p.135). In this instance, there
was testing for any effects of demographic data on the dependent
variables of job satisfaction.
4 Terry Fobbs, 2010
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Population Sample and Setting
The sample consisted of all first line customer contact hotel
employee from al eleven locations of a small luxury hotel chain in
the Columbia Basin of British Columbia with a total population of
190 employees. The total target population was 142 customer-contact
employees and the tested population was 120 customer-contact
employees. The tested population was of sufficient size to attain
necessary statistical power to significantly reduce the possibility
of Type II errors.
The target population of these employees was from the following
areas: guest services, night auditors, catering, corporate customer
contact employees, concierge, front desk ,bellhop, housekeeping,
and, reservations. The sample population was drawn from all three
shifts of employees from all corporate properties. The rationale
behind this was, while obtaining a stratified random sample of one
shift of employees creating a homogenous sub-population, could have
been accomplished, the small size of the target population would
have resulted in having a sample population of insufficient size
without sufficient statistical power thus significantly increasing
the possibility of Type II errors. 5 Terry Fobbs, 2010
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Demographics
The following demographics of the target population were
examined and used as control variables: Gender, Age, Education and
job Description. 33 men and 87 women participated in the study or
27.5 percent and 72.5 percent of the target population
respectively. The age of the participants ranged from 16 to 55 and
older. 43 participants in the age range of 31-44 years or 35.8
percent formed the largest block of participants whereas the 15
participants in the age range of 55 and older or 10.8 percent
formed the smallest block of participants.
In the Education demographic, 108 participants or 90 percent
were nearly evenly divided between being high graduates, having
some college or being college graduates either high school.
6 Terry Fobbs, 2010
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Demographics
Customer-contact employees within the hotel-resort chain fell
into eight categories: Guest Services Agent, Room Attendant,
Bellman, Night Auditor, Catering Coordinator, Guest Services
Manager, Assistant Manager, and Corporate Office Staff. It was
noted that these designations may not the same ones used in a hotel
chain in the United States such as Room Attendant, where the
designation of Housekeeping would be used or Bellman, regardless of
the employees gender, where the gender neutral designation of
bellhop would be used. 36 Guest Services Agents and 55 Room
Attendants formed the largest block of research participants
comprising 30 and 55 percent of the study participants respectively
with 1 Bellman and 1 Assistant Manager comprising the smallest
number of study participants, with percentages of 0.8 percent
each.
7 Terry Fobbs, 2010
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Data Collection
In order to examine the hypotheses outlined in this study, data
was collected, using group administration of the survey instruments
consisting of followership styles based on the participant scores
designating them as Exemplary Followers, Conformist Followers,
Alienated Followers, Pragmatist Followers and Passive Followers
using The Followership Questionnaire (Kelley, 1992).
The hypotheses also required that data be collected reflecting
participant scores reflecting the level of Courageous Follower
Attributes, specifically the attributes of courage to assume
responsibility, courage to challenge, courage to serve, courage to
participate in transformation and courage to leave/display moral
action using The Follower Profile (Dixon, 2003). Finally data was
collected pertaining to employee job satisfaction using participant
responses to the Job Satisfaction Survey (Spector, 1997).
8 Terry Fobbs, 2010
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Instrumentation
Courageous Follower attributes was measured using the Follower
Profile (TFP) Questionnaire (Dixon, 2003). The instrument is a 56
item survey based on a five point forced choice self rated 5-point
Likert scale consisting of the responses of 1 (strongly disagree),
2 (disagree), 3 (somewhat agree), 4 (agree), and 5 (strongly agree)
(Dixon, 2003, p. 42) and an ordinal level of measurement.
Demographic data consisting 20 additional items covering the
factors of age, gender, education and occupation that served as
control variables.Statistical reliability and validity was
established by previous research
9 Terry Fobbs, 2010
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InstrumentationFollowership style was be measured using the
Followership Questionnaire (Kelley, 1992). The instrument was a
modified 20 item survey based on a forced choice self rated
six-point Likert scale consisting of the responses at the points of
0 (Never), 1, (Once in a While), 2( Sometimes), 3 (Occasionally), 4
(Often), 5 (Almost Always and 6 (Always) and an ordinal level of
measurement. Statistical reliability and validity was established
by previous research.
10 Terry Fobbs, 2010
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InstrumentationJob Satisfaction was measured using the Job
Satisfaction Survey (JSS) (Spector, 1997). The JSS is a 36 item,
self reporting survey with a 6 point Likert scale that ranges from
1 (disagrees very much), 2 (disagrees moderately, 3 (disagrees
slightly), 4 (agrees slightly), 5 (agrees moderately) (to) 6
(agrees very much) (Spector, 1997 ,pp. 75-76). Statistical
reliability and validity was established by previous research.
11 Terry Fobbs, 2010
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Descriptive Statistics Table 1
12 Terry Fobbs, 2010
Characteristic
N
%
Gender
Male
33
27.5
Female
87
72.5
Age
16-25 years
28
23.3
26-30 years
17
14.2
31-44 years
43
35.8
45-54 years
19
15.8
55 years and older
13
10.8
Education
Not a High School/Secondary School Graduate
9
7.5
High School/Secondary School Graduate
35
29.2
Some College
36
30.0
College Graduate
37
30.8
Some Graduate work and beyond
3
2.5
Job Description
Guest Services Agent
36
30.0
Room Attendant
55
45.8
Bellman
1
0.8
Night Auditor
13
10.8
Catering Coordinator
2
1.7
Guest Services Manager
7
5.8
Assistant Manager
1
0.8
Corporate Office Staff
5
4.2
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Descriptive Statistics Followership Profile and Style-Table
2
13 Terry Fobbs, 2010
Characteristic
The FollowerProfile (Courage to:)
Minimum
Maximum
Mean
St. Dev.
Assume responsibility
63
117
99.34
11.18
Serve
22
60
48.18
7.79
Challenge
16
41
33.72
4.95
Participate in Transformation
22
42
35.93
4.03
Leave (Take Moral Action)
40
72
59.22
6.19
The Followership Style
Components:
Minimum
Maximum
Mean
St. Dev.
Independent thinking
11.00
60.00
35.22
10.55
Active engagement
21.00
60.00
45.77
9.09
Classification:
N
%
Exemplary
79
65.8
Pragmatic
18
15.0
Conformist
14
11.7
Alienated
0
0.0
Passive
8
6.7
Unclassified
1
0.8
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Descriptive Statistics Job Satisfaction Survey Responses-Table
3
14 Terry Fobbs, 2010
Characteristic
Minimum
Maximum
Mean
St. Dev.
Pay
-5
7
1.18
2.11
Promotion
-1
15
7.93
3.57
Supervision
-3
6
0.68
1.74
Fringe Benefits
-5
8
1.39
2.26
Contingent Rewards
-17
0
-7.58
3.23
Operating Conditions
-17
1
-8.21
3.15
Co-workers
-5
8
1.84
2.14
Nature of work
4
15
10.64
1.95
Communications
-14
-2
-8.48
2.46
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Hypotheses-Phase 1
15
Hypotheses using the Kruskal-Wallis test:
Null Hypothesis 1: There is no difference in the distribution of
courage to assume responsibility, courage to challenge, courage to
serve, courage to participate in transformation and courage to
leave followership behaviors for Exemplary versus Pragmatic versus
Alienated versus Conformist versus Passive followership styles of
hotel customer contact employees.
Alternate Hypothesis 1: There is a difference in the
distribution of courage to assume responsibility, courage to
challenge, courage to serve, courage to participate in
transformation and courage to leave followership behaviors for
Exemplary versus Pragmatic versus Alienated versus Conformist
versus Passive followership styles of hotel customer contact
employees. Terry Fobbs, 2010
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Hypotheses-Phase 1-Table 4
16 Terry Fobbs, 2010
Characteristic
Followership style
Mean Rank
Chi-Square
df
p-value
Assume responsibility
Exemplary
71.75
28.77
3
0.000
Pragmatic
36.38
Conformist
43.40
Passive
25.25
Serve
Exemplary
68.82
17.15
3
0.001
Pragmatic
41.32
Conformist
50.30
Passive
30.75
Challenge
Exemplary
70.10
22.58
3
0.000
Pragmatic
30.56
Conformist
46.40
Passive
28.31
Participate in Transformation
Exemplary
70.99
31.00
3
0.000
Pragmatic
27.53
Conformist
56.87
Passive
26.38
Leave (Take Moral Action)
Exemplary
70.72
25.04
3
0.000
Pragmatic
35.74
Conformist
48.60
Passive
27.13
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Hypotheses-Phase 2
Hypotheses tested using correlation and multiple analyses of
co-variance (MANCOVA)
MANCOVA Analysis: DDV= demographic data as control variablesNull
Hypothesis predicts that DDV will not interact with hotel customer
contact employee job satisfaction variables.Alternate Hypothesis:
predicts that DDV will interact with hotel customer contact
employee job satisfaction variablesCorrelation AnalysisNull
Hypothesis 2: There is no correlation between exemplary
followership style and hotel customer contact employee job
satisfaction.Alternate Hypothesis 2: There is a correlation between
exemplary followership style and hotel customer contact employee
job satisfaction.
17 Terry Fobbs, 2010
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Hypotheses-Phase 2 Table 5 MANCOVA MultivariateTests {c}
a Exact statisticb The statistic is an upper bound on F that
yields a lower bound on the significance level.c Design:
Intercept+follower_type+D1+D2+D3+D4
18 Terry Fobbs, 2010
Effect
Value
F
Hypothesis df
Error df
Sig.
Intercept
Pillai's Trace
.865
64.860(a)
9.000
91.000
.000
Wilks' Lambda
.135
64.860(a)
9.000
91.000
.000
Hotelling's Trace
6.415
64.860(a)
9.000
91.000
.000
Roy's Largest Root
6.415
64.860(a)
9.000
91.000
.000
Followership style
Pillai's Trace
.204
.754
27.000
279.000
.809
Wilks' Lambda
.808
.748
27.000
266.409
.815
Hotelling's Trace
.223
.742
27.000
269.000
.822
Roy's Largest Root
.115
1.185(b)
9.000
93.000
.314
Gender
Pillai's Trace
.104
1.177(a)
9.000
91.000
.319
Wilks' Lambda
.896
1.177(a)
9.000
91.000
.319
Hotelling's Trace
.116
1.177(a)
9.000
91.000
.319
Roy's Largest Root
.116
1.177(a)
9.000
91.000
.319
Age
Pillai's Trace
.393
1.139
36.000
376.000
.272
Wilks' Lambda
.652
1.153
36.000
342.756
.258
Hotelling's Trace
.468
1.164
36.000
358.000
.244
Roy's Largest Root
.262
2.741(b)
9.000
94.000
.007
Education
Pillai's Trace
.363
1.042
36.000
376.000
.406
Wilks' Lambda
.674
1.056
36.000
342.756
.387
Hotelling's Trace
.430
1.069
36.000
358.000
.368
Roy's Largest Root
.269
2.808(b)
9.000
94.000
.006
Job Description
Pillai's Trace
.693
1.185
63.000
679.000
.163
Wilks' Lambda
.460
1.218
63.000
518.625
.131
Hotelling's Trace
.879
1.246
63.000
625.000
.103
Roy's Largest Root
.411
4.431(b)
9.000
97.000
.000
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Hypotheses-Phase 2 MANCOVA Tests of Between Subjects Effects
Table 6a R Squared = .120 (Adjusted R Squared = -.049)b R Squared =
.190 (Adjusted R Squared = .034)c R Squared = .088 (Adjusted R
Squared = -.087)d R Squared = .179 (Adjusted R Squared = .021)e R
Squared = .222 (Adjusted R Squared = .072)f R Squared = .241
(Adjusted R Squared = .096)g R Squared = .166 (Adjusted R Squared =
.005)h R Squared = .247 (Adjusted R Squared = .102)i R Squared =
.280 (Adjusted R Squared = .142)
19 Terry Fobbs, 2010
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Hypotheses-Phase 2 Table 7 Pair-wise Comparisons
20
Terry Fobbs, 2010
Based on estimated marginal means* The mean difference is
significant at the .05 level.a Adjustment for multiple comparisons:
Least Significant Difference (equivalent to no adjustments).
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Correlational Analysis
Hypothesis 4 could not be tested because none of the respondents
to the survey attained scores which classify them as having an
alienated followership type. For the remaining hypotheses, Table 8
provides the correlation analyses results.Null Hypothesis 2: There
is no correlation between exemplary followership style and hotel
customer contact employee job satisfaction.Alternate Hypothesis 2:
There is a correlation between exemplary followership style and
hotel customer contact employee job satisfaction. Null Hypothesis
3: There is no correlation between pragmatic followership style and
hotel customer contact employee job satisfaction.Alternate
Hypothesis 3: There is a correlation between pragmatic followership
style and hotel customer contact employee job satisfaction.
21 Terry Fobbs, 2010
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Correlational Analysis Cont
Null Hypothesis 4: There is no correlation between alienated
followership style hotel customer contact employee job
satisfaction.Alternate Hypothesis 4: There is a correlation between
alienated followership style and hotel customer contact employee
job satisfaction.Null Hypothesis 5: There is no correlation between
conformist followership style and hotel customer contact employee
job satisfaction.Alternate Hypothesis 5: There is a correlation
between conformist followership style and hotel customer contact
employee job satisfaction. Null Hypothesis 6: There is no
correlation between passive followership style and hotel customer
contact employee job satisfaction. Alternate Hypothesis 6: There is
a correlation between passive followership style and f hotel
customer contact employee job satisfaction.
22 Terry Fobbs, 2010
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Correlational Analysis Results Table 8
The correlations analysis, as shown in Table 8, confirms the
above results from the MANCOVA, which indicates statistically
non-significant relationship between job satisfaction and the
followership styles except in the case of nature of work. Thus the
null hypothesis is not rejected in all of hypotheses 2 thru 6
except in the case of satisfaction with the nature of work. 23
Terry Fobbs, 2010
Exemplary
Pragmatic
Conformist
Passive
Pay
0.13
-0.04
-0.09
-0.09
Promotion
0.15
-0.07
-0.05
-0.11
Supervision
0.06
-0.05
-0.08
0.05
Fringe Benefits
0.07
0.05
-0.14
0.01
Contingent Rewards
0.02
0.04
-0.11
0.01
Operating Conditions
0.01
0.03
-0.09
0.04
Co-workers
0.14
-0.01
-0.13
-0.01
Nature of work
0.18*
-0.01
0.00
-0.31*
Communications
-0.03
0.01
0.14
-0.07
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Limitations of the Study
The cultural background of the customer contact employees
remained a limitation. The setting was an international one with
many of the respondents being from the Philippines or are native
Canadians. While Canada is closely aligned culturally to the United
States, there are some differences. These differences could have
manifested itself in the way the participants responded to the
Follower Profile and the Followership Questionnaire. Hofstede
(1980) in his research addressed how the differences in national
cultures have a profound effect on the way employees perceive
management practices and how American management theory or in this
case Followership Theory is applied and examined. Nationality was
not a demographic variable and a statistical analysis could have
been conducted to determine if there was any influence on the
variables of Courageous Follower behavior or followership style.
Because this was in an international environment, the findings of
the study may not be generalized to other populations or even
customercontact employee populations in hotels located in the
United States24 Terry Fobbs, 2010
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Limitations of the Study
Although there was not widespread use of The Follower Profile
(Dixon, 2003) and Followership Questionnaire (Kelley, 1992)
instruments involved in this study, (instrument validity and
reliability notwithstanding), like the Pratt (2004) study, the risk
of hidden tautologies in the tested hypotheses, the modifications
to the instruments and simplified straightforward analysis
processes and clear identification of the variables ensured there
was no meaningless correlational analysis due to variable ambiguity
and complexity.
25 Terry Fobbs, 2010
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Limitations of the Study
Another limitation was the use of zeros in the scoring of the
Followership Questionnaire (Kelley, 1992). While the use of zero
provided a more meaningful score in calculating followership style,
it created problems if examining the constructs of Independent
Critical Thinking and Active Engagement separately. One solution
would be to use a seven point Likert scale number 1 to 7 versus 0
to 6, modify the scoring criteria for each followership style
according and still be in a position to have valid numbers to
establish statistical relationships between independent and
dependent variables.
26 Terry Fobbs, 2010
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Limitations of the Study
The self-reporting aspects of the Followership Questionnaire and
The Followership Profile remained a significant limitation to the
study. Due to the high numbers of respondents who self-reported as
exemplary followers and that each reported followership style
demonstrated Courageous Follower behaviors to some varying degree
demonstrated that respondents answered questions in way where they
perceive they are in a more favorable light creating possible over
reporting as exemplary followers for example. Further, as the data
was gathered at one session at each location versus data being
gathered over time in a longitudinal study, the stability of the
observed empirical relationships cannot be firmly concluded as a
replication of the study at the same locations may reveal entirely
different results.
27 Terry Fobbs, 2010
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Implications for Future Research
One possibility is replicating the study at four or five
geographically dispersed locations of a major luxury hotel chain in
the United States using a stratified random sample of all customer
contact employee s of one shift, using on-site group administration
for data collection. Demographic data collected would include
nationality of the respondents to determine the effect of this
variable on job satisfaction. A comparative analysis could then be
conducted wit the findings of this study to determine differences
in results and conclusions. The second possibility of future
research is to examine the influence of demographics to include
nationality on followership style and the level of Courageous
Follower attributes with demographics being the independent
variables and followership style and Courageous Follower attributes
being dependent variables. This type of study could be conducted in
a variety of settings and populations and not limited to using
hotel customer-contact employees.
28 Terry Fobbs, 2010
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Implications for Future Research
The third possibility for future research is to examine the
influence of demographics to include nationality on the level of
the followership style constructs of independent critical thinking
and active engagement, with demographics being the independent
variables and independent critical thinking and active engagement
being the dependent variables. The fourth possibility is to
replicate the other possibilities to include this study in a
variety of international environments to determine the influence of
different nationalities in their home environment have on
followership style, Courageous follower attributes and customer
contact employee job satisfaction.
29 Terry Fobbs, 2010
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Implications for Future Research
In all of these future research possibilities, the Followership
Questionnaire (Kelley, 1992) would have to further modified and
scoring for the five followership styles changed as depicted in
Slide 31 in order to ensure a valid statistical relationship
between variables, where the use of the number zero in a response
would create difficulty in data analysis and the determination of
statistical relationships between variables.
30 Terry Fobbs, 2010
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Implications for Future Research Survey Key1= Never- Never is
defined as zero (0) percent of the time.2 = Once in a While- Once
in a while is defined as 1-29 percent of the time.3 = Sometimes-
Sometimes is defined as 30-59 percent of the time.4 = Occasionally-
Occasionally is defined as 60-79 percent of the time.5 =Often-
Often is defined as 80-89 percent of the time.6 =Almost Always-
Almost Always is defined as 90-99 percent of the time.7 =Always-
Always is defined as 100 percent of the timeScoring Criteria-The
Followership Questionnaire1. Exemplary Followers equal Independent
Critical Thinking scores of 42 to 70 and Active Engagement Scores
of 51 to 702. Pragmatist Followers equal Independent Critical
Thinking scores of 30 to 50 and Active Engagement Scores of 30 to
503. Conformist Followers equal Independent Critical Thinking
scores of 10 to 40 and Active Engagement Scores of 51 to 70 444.
Alienated Followers equal Independent Critical Thinking scores of
41 to 70 and Active Engagement Scores of 10 to 295. Passive
Followers equal Independent Critical Thinking scores of 10 to 40
and Active Engagement Scores of 10 to 2931 Terry Fobbs, 2010
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Implications for Future ResearchA fourth possibility for future
research centers around the examination of the influence of
affective and cognitive components of followership Lord, 2008;
Townsend and Gebhardt, 2003) on the level of organizational
commitment.A final possibility would be a variation of the fourth,
where a correlational study could be conducted to determine how
followership style influences the level of organizational
commitment, where followership style is the independent variable
and organizational commitment is the dependent variable. 32
Terry Fobbs, 2010
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Recommendations for Practice
Implementation of a followership curriculum in university
business schools.Use of Critical Reflection in leader-follower
interactionsUse of change management to develop have a positive
followership organizational culture that embraces both
Transformational Leadership and Exemplary Followership
33 Terry Fobbs, 2010
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Conclusion
This study provided an in-depth view of how followership style
and Courageous attributes influences job satisfaction from the
viewpoint of the follower on hotel customer contact employee job
satisfaction.
This study was conducted in an international setting using
environment using The Followership Questionnaire (Kelley, 1992) and
The Follower Profile (Dixon, 2003).
The literature has shown that in this research setting has shown
that little to no research has been conducted that addresses the
influence of followership style and Courageous Follower attributes
on organizational effectiveness, employee job satisfaction,
employee commitment and organizational performance (Chaleff, 2003,
Kelley, 1992, 2008; Pack, 2001) and specifically, the influence of
followership style (Kelley1992) and Courageous Follower Attributes
(Chaleff, 2003,: Dixon, 2003) on hotel customer-contact employee
job satisfaction.
34 Terry Fobbs, 2010
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Conclusion
This study added to the body of knowledge by demonstrating how
the followership styles and Courageous Follower attributes of hotel
customer contact employees influence their job satisfaction and the
relationship between their followership style and the level of
Courageous Follower attributes. .Addressing this gap in knowledge
will assist organizations in the service industry and the hotel
industry in particular to evaluate the full effectiveness of new
and established programs to improve employee job satisfaction,
organizational commitment and assist in the development of
employees and leaders to develop those behavioral attributes to
become exemplary followers.
Additionally, this study provided key insights into the
enhancement of hotel customer contact employee job satisfaction
through an understanding of the influence of the employees
followership style and Courageous Follower behavioral attributes
and providing an avenue of improving organizational climate and
culture, employee and leadership development and ultimately
improving overall customer service in this important sector of the
service industry.
35 Terry Fobbs, 2010
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. In order to accomplish this, a followership curriculum would
need to be developed and taught in business schools and
organizational training sessions as something that is not negative
concept, but is a positive partner to leadership. These courses and
training sessions could be based on the successful workshops
conducted by Ira Chaleff and Dr. Eugene Dixon. This effort could be
made more effective by using the principles of critical reflection
as outlined by Brookfield (1995), where the leader becomes a coach,
mentor and power sharer, while knowing and understanding he needs
and value of the followers. The glide path for leaders would be to
combine the principles of Transformational leadership to not only
facilitate followers to be Transformational Leaders and exemplary
followers, but for the leaders to learn how to become exemplary
followers themselves through the critical reflective process.. To
initiate this learning in organizations, a change management
process would have to be instituted, as most people still view
followership in a negative light and buy-in to this paradigm will
be essential. The first step is to conduct an organizational
culture survey in conjunction with a job satisfaction and
organizational communication survey. The results of these surveys
will provide valuable information of where the problem areas are
that will create road blocks in bringing out the necessary change
and behavior modification required at all levels of the
organization in order to make this effort successful. A key point
to remember is that both Exemplary Followership and
Transformational Leadership have a strong moral component and an
outward selfless focus to serve others rather than self and working
toward a common organizational purpose. As this type of
organizational change will not be an overnight process, it is
recommended that organizations have regular employee town hall
style meetings where the principles of critical reflection are used
to obtain feedback to determine whether organizational learning and
acceptance of followership is taking place and action plans can be
developed and followed up on to remedy shortcomings in the
process.