Evaluation for advance portfolio

EVALUATION FOR ADVANCE PORTFOLIO G324Hamza Butt

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Me and my partner both realised that for our short film to work we would have to add similar aspects to certain projects that have already been attempted. The reason why we decided that we would do this is because for our film to work and also attract the similar type of audience we would have to attempt to use aspects that have previously been used. However My film was very different and also challenged the convention of short films, the way that it challenged the conventions of short films was that my story did not have the typical ending with a resolution it had an ending which showed both protagonist being attacked, other ways that it challenged conventions was that it didn’t show the view of an American about the 9/11 but of a boy from Yorkshire, which showed that the 9/11 wasn’t an American disaster but a global disaster which affected people from different races and religions.

How effective is the combination of your main product and ancillary texts?• My film production also required me and my partner to produce a film poster

which helps to promote my film with audiences and a magazine page which talks about my film. I think that that our film poster and magazine both work in effective ways, why I believe that they do is because we have used effective combinations and aspects that are shown in posters that people see for films day in day out. On the next page I have displayed the poster for my film TheWarWithin as you can see its quite a simple poster however it is effective as you can see the bold title stands out like it would for any other film, also you can see that the main characters are all displayed on the front cover which helps to attract audiences attention and also helps to create a sense of interest to find out what the film is about.

• The magazine talks about and reviews the film, this is a very effective technique to have if you are wanting to gain audience attention, on the magazine page we have many pictures which have been taken from behind the scenes. This is one conventions which is used by people in film, I have used this convection because I know it is effective and also that it works hand in hand when trying to gain audience attention for your film.

What have you learned from your audience feedback?

To find out about audience feedback we decided to carry a questionnaire which helped us to make sure that the genre of film that we chose will appeal to a certain audience. After doing the questionnaire we displayed the results in tables to show that the genre that we had chosen was liked by the audience which we wanted to target. Doing this questionnaire helped as from this we discovered our target audience and it also gave us a root of way for who we should be producing this film for. I have also learned that audiences like to receive media products from different media platforms, the most popular form that I have seen being used and also have used myself is the internet.People tend use the internet for everything this is why everything that I did regarding the film I displayed on the internet using websites such as YouTube, Facebook and twitter. By doing this I learned that in todays day and age to receive a good response from audiences the best way to display your work is on the internet as everyone uses this one media platform.

How did you use media technologies in the construction and research, planning and evaluation stages?

To research for my film production I used many different media technologies, the most important one that I used was the internet to research for my film production and also for the type of genre that my film fell into. I also used Google as one of my research points, Google was a research pillar for me as from Google I found stories and pictures relating my film and the information regarding the background of my films genre. Another media technology which I used to research for my film and watch different short films that are on the same level as my own was YouTube this was a good media platform to use as it helped to give me an insight and ideas to what I should be doing to make my short film work with the type of audience that I wanted to target. I used word processor to create questionnaires and PowerPoint to create research power points for my film as time was passing by.

Research & Planning

• During the research and planning stages of our media product we also used a blog as a way to display all our work to people, this is a good way to display work as a lot of people can see it and also comment on what they think about the work. It also helps as you can display all the progress that you make overtime and embed pictures and videos to show where you get ideas and inspiration for your chosen genre from.

• Using blogger helped as I used as way to update and show my audience where I was getting with my film and it was good as I saw myself the progress that I was making day by day.

• In the construction stage of our media product we used high end window operated computers which had software’s such as Edidus which helped us to edit our footage which we had taken and title maker which helped us to create titles for our film. We used a Panasonic camcorder to film our footage this was a high quality camcorder, this was good as it gave us high quality footage, the same type of cameras are also used to film short films. During the construction of our media product we also used an SLR camera to take high quality pictures of when went out to film certain scenes.

Constructing