Evaluation final question 2

How effective is the combination between you main product and

ancillary texts?The three parts of my project are the trailer, the magazine cover, and a poster. This was to create a promotional package for the film.

Audience

I used a house style within my texts so the audience would recognise it and associate it with the film. I used the same background of grey skies and leafless trees, this suggests darkness and isolation which is typical of horror. I have edited the images of the villain so they are unrecognisable and give the sense of a ‘masked villain’.

Poster● For my poster I used a dark colour palette as this is typical for

horror films and I want to make it clear what genre of film it is by the poster. I used colours such as grey and black for the images and background and red for the title which connotates blood and danger. The font of the title also suggests it is a horror film as it is sharp. I also used a tag line which is placed at the top of the poster in white text. The title is positioned at the bottom of the poster.

Magazine Cover

● For my magazine cover I used a close up of the villain. I edited the shot so it is hard to recognise the villain, this is a theme I have used throughout as I want to give a sense of the unknown and a masked villain as I think this is a main feature in horror; look and Scream and Friday the 13th for example. The background of my magazine cover is a grey sky and leafless trees to suggest isolation. The writing is red and white, this is to give my texts a house style so audiences can recognise it more easily. I decided to use Empire magazine as I think it is one of the most well-known film magazines. I used the typical for “Empire”, however, the rest of the text on the magazine isn’t as bold and is quite plain as I found by doing research that the majority of the text on Empire magazine covers is quite plain. I originally used a different image of the villain for my magazine cover, it was another close up, however, it was edited in a way that the villain was completely unrecognisable as I made his face different tones or red, I used edits on the title of my text, it looked to busy. I then changed it to a cropped version of the image I used for my poster, I thought this worked as I wanted to give the audience an image to relate to the film, however, I wanted to use a range of photos, that is when I decided to use this image.

How my ancillary tasks worked well.

My ancillary tasks worked well together as I used the same colour schemes and title fonts within both of them. This was to create a house style and make it easy to remember by audiences. I used the dark colour palette as it instantly suggests it is a horror film.

Editing

When editing my trailer I used a faint heart beat at the beginning alongside some quiet, slow music, this suggests that things are at an equilibrium as the shots are also quite long. I then start to build up the music and layer it with other tracks as the shots speed up. The heartbeat begins to continuously get faster and louder and the shots become for intense. I also edited the shots to make them darker so it is harder for the audience to get a clear view of the villain. I end my trailer with the villain slowly walking into a house and then I quickly cut to a close up of him with the sound effect of the Wilhelm scream.

Overall

I think my main task and ancillary texts have worked well together and are effective as they all show that the film is in the genre of horror as they all follow the typical conventions of it. They also all use a house style so it can be recognised easily.

Magazine cover Progress

Final Magazine Cover

Poster Progress

Final Poster