Evaluation Point Blank – Real Strife By Nadine Cowan
Jul 20, 2015
Evaluation
Point Blank – Real Strife
By Nadine Cowan
In this evaluation I am going to answer 4 main questions. Using these
questions I am also going to cover all the work that has been done by myself
and my group in order to complete our group music video and individual
digipacks.
The 4 main questions are;
•In what ways does your media product use, develop or challenge forms and
conventions of real media products?
•How effective is the combination of your main product and ancillary texts?
•What have you learnt from your audience feedback?
•How did you use new media technologies in construction, research, planningand evaluation stages?
Aims...
A2 Media / Real Strife/ Nadine Cowan
One of the first things that we did when we started this project was to research on
artist similar and different to the artist that we found.
By researching similar artist we got a incite into a typical conventions of music video
similar to the genre our artist was in.
And looking at artist from different genre gave us the opportunity to find out what was
popular in other genres and possible incorporate into our video which could lead to a
wider target audience.
We also did research on distribution and promotion similar to the product we were
hoping to create .
Doing this initial research allowed us to gain knowledge which would help us to
create a music video which shows typical conventions of videos in this genre, but
also a few unconventional things to makes it stand out.
Marketing Aims
A2 Media / Real Strife/ Nadine Cowan
In what ways
does your
media
product...
A2 Media / Real Strife/ Nadine Cowan
...Develop forms and conventions of real media products?
Casting
•The casting was of our artist friends that live in the same
estate as him. This made it look more realistic and easier to
film. Low budge video such as our often required friends of
the artist to appear in the video for little or no payment.
A2 Media / Real Strife/ Nadine Cowan
Location•Many of these videos that have a low budget are often
filmed in the artist local area were they have grown up and
our video was no different.
•I also believe that location is important when listening to
the song as it allows you to visualise what our artist is
talking about.
A2 Media / Real Strife/ Nadine Cowan
Ethical IssuesWhen watching the video many people may believe that it promotes gangs as the video containsa number of shots with a group of young black boys throwing up ‘Gun fingers’.Often when you watch the news young black boys living in inner cites such as London areshown negatively and often associated in things such as gun and knife crime in the city. Sadlythis is a dominant ideology that was a challenge when creating the music video as it wasessential to keep the music video as realistic as possible without sending out the ‘Wrongmessage’.Us playing up to these issues could be seen as quiet controversial as it would be seen as uspromoting this negative behaviour.
Although it could be seen a negative we believedthat it was important to keep it real in the video.Many videos in this genre are filmed in locationssimilar to ours. Also our song has a positivemessage.
We could have sugar coated our artist with Blingand expensive cars, but that would be unrealisticand wouldn't fit the song.
The location and casting shows where he is comingfrom and the song tells us were he wants to be inthe future A2 Media / Real Strife/ Nadine Cowan
...Challenge forms and conventions of real media
products?
The
So
ng
The
Vid
eo
•Although the song is some what similar to music in the genre I
believe that it also challenges it as it isn't recited in as aggressive
way which is often the case.
•Also although it is talking about the struggle of growing up he
continues to talking about the hope that he has for himself and
friends that are in the same situation.
‘‘Noting but love for my brother, pull each other outthe struggle’’
•Making the whole video black and white challenges typical
conventions of videos in this genre. If Black and white is used it
is usually only parts of the video and not the whole thing.
•By making our whole video black and white it makes it stand
out slightly to typical videos.
A2 Media / Real Strife/ Nadine Cowan
•Our Artist and extras don’t have a
particular costume. They were told to
come in what ever they felt comfortable it.
We did this mainly due to the fact that the
video was going to be in black and white
so it would really matter.
•Although grime videos don’t typically
have costumes the artist and extra many
have a dress code such as ‘All black’ or
the same style top.
•As you can see in the two pictures on the
left, in the top picture they are all in similar
coloured outfits and in the bottom picture
they are all in the same top promoting the
crew ‘Boy Better Know’
Costume
A2 Media / Real Strife/ Nadine Cowan
Ethical IssuesWith the costumes a dominant ideology of young
males (often black) in Hoodies and sagging jeans
are that they are thugs up to no good.
The sagging of jeans came about in American
prisons as they often wore jeans that were two big
and as they weren't aloud belts the jeans began to
sag.
Nowadays it has become a fashion statement
which is present world wide. Hoodies are worn by
everyone black white Asian and of all social class.
But for some reason boy from a working class
background get a negative response when
wearing them.
As i said previously, when talking to our artist and
extra about costumes we wanted them to feel as
comfortable as possible in order to make the video
as realistic as possible therefore they wore what
they chose which included Hoodies and sagging
jeans.A2 Media / Real Strife/ Nadine Cowan
Techniques used to create meaning...
A2 Media / Real Strife/ Nadine Cowan
At one point in the video our artist says ‘eyes going blurry’ and
we made our video go in and out of focus this is a denotation
connecting the song with the video. This line could also have a
deeper meaning that people on the outside don’t always see
what’s going on in the less privileged parts of the city, also it
could imply the tears that he has cried for the people that he has
lost growing up.
He then says ‘take a walk in my shoes ’ and the video switches
to a pathway in his estate, this reinforces that our artist is in his
area. Also by him saying take a walk in my shoes it could mean
that he doesn't want to be judged by people until they have been
in his situation.
How effective is
the combination
of your main
product and
ancillary texts?A2 Media / Real Strife/ Nadine Cowan
Making the videoWhile filming we came across a number of problems;
One of the biggest was with one of the cameras that we used during our first
session of filming. The setting had been changed resulting in all the camera
setting appearing on our raw material when opened up on editing software this
set us back as we had to reshoot those scenes again.
Another problem that we came across while editing was that we didn't have
enough footage e.g. cut aways, so special effects had to be used to give the
effect of more footage.
Although we did have a number of set backs and complications i can say that
making the video was a fun process . We gained knowledge on how to film a
video using a digital camcord and then using editing software to put it all
together.
A2 Media / Real Strife/ Nadine Cowan
Throughout the video there are number of shaky
shots and shots that are in and out of focus. We did
this intentionally as we believe that it gave our video
a more realistic feel instead of something that was
staged. Also the shaky shots relate to the outside
location that we choose.
A2 Media / Real Strife/ Nadine Cowan
•Scorcher video to his song ‘gangsta’ has many of
the qualities that our video has, and I think that its a
great video.
(http://www.youtube.com/watch?v=23z15VntlZc)
A2 Media / Real Strife/ Nadine Cowan
When watching this video the quick cutting
and changing of shots at the beginning and
ending of the song immediately caught my
eye. I think it fits in with the beat of the song
and happened at the right part of the song
(When the beat drops). It also makes very
simple shoots look more exciting. Another
thing that caught my eye when watching the
video is the rawness in which it is filmed in,
the framing was purposefully not perfect and
the shaky shots suits the ‘realness’ of themusic and the videos in this genre.
•REM video to ‘what's the frequency Kenneth
’ also has the shaky shot similar to ours video.
Although it is from a different genre of music I
think it fits both of them.
(http://www.youtube.com/watch?v=ZIOXQp-
YGpQ )A2 Media / Real Strife/ Nadine Cowan
When doing video research we also thoughtit was important to look at videos in differentgenres to the one that we were doing. Thisvideo by ‘REM’ was another great example ofthe ‘distressed’ look that we were going for.Again this gives the video a ‘realness’ thatmany videos these days do not have.Although the songs are from different genresI think that this effect gives off the samemeaning of keeping in real and in both thisvideo and Scorchers ‘Gangsta’ video I thinkthat was a big aim. This was also a importantaspect that we wanted to be apparent in ourvideo as well.
In the studio
While filming in the studio
one of the main things that
we had to think about was
lighting. There was no
natural lighting so the lights
positioned on the top of the
camera was the main
source of light that we used.
When it came to editing and
changing the footage into
black and white the lighting
that we used during filming
gave the footage great
shadows.
A2 Media / Real Strife/ Nadine Cowan
On Location; Rayners Lane estate
While on location we had to be cautions of the time, As it was
winter when we filmed it became dark very early, so sticking to a
time schedule was important. Additionally we had to watch out for
the public incase they got into one of the shots and take the
weather into consideration as it was a cloudy day and could rain
at any time.
A2 Media / Real Strife/ Nadine Cowan
Digipack
While filming we decided to do a photo shoot of
our artist. The images in the photo shoot could
then be used for our adverts and CD front, back
and insides.
These are some of the images that we took
while filming...
A2 Media / Real Strife/ Nadine Cowan
A2 Media / Real Strife/ Nadine Cowan
Advert
These two album covers by ‘Dizzee Rascal’ were two big inspirations
when creating my advert. I like the use of big bold colours and the fact
that it is very simple and easy on the eye. I thought that this was key
when creating the advert as it had to be eye catching and easy to
remember. Also the same font is use on both album covers which many
people can then relate back to Dizzee rascal even if his picture isn't
present. A2 Media / Real Strife/ Nadine Cowan
Initially this was the advert
cover that I started
designing. I changed it as
this image is used on the
front cover of the CD and I
didn't think it was a good
idea to use it twice. Also
we took so much images
in the photo shoot i
thought it would be a
waste to use the same
image several times.
A2 Media / Real Strife/ Nadine Cowan
EditingI added in the 5
stars and quote.
Erased the
background.
Changed the
background to
yellow.
A2 Media / Real Strife/ Nadine Cowan
A2 Media / Real Strife/ Nadine Cowan
Advert
I choose the yellow as it is a very eye catching
colour and can be seen from a distance.
Also the colour yellow and black together has a
connotation of being quiet ‘warning’ colours
when together.
Insects such as Bees are black and yellow and
when stung by them they give off a poisonous
chemical
Also black and yellow tape is used by people
such as police when cornering off a area to
warn people.
By using these colours it catches people eyes
but also a has a subliminal message that he is
a new artist that wants to be taken seriously.
CDWhen making my CD pack I wanted it to fit in with the ‘grime/ UK
rap’ genre but at the same time stand out from current singles out
at this time, something slightly unconventional to this genre of
music as he is a up and coming artist.
A2 Media / Real Strife/ Nadine Cowan
Skepta
Chipmunk
Wretch 32
All up and coming artist from the same Music Genre as ‘’Point Blank
Chart Toppers
This shows that when the song
was first released it reached the
top of the charts and nearly a year
later it is still in the charts top 100.
This shows us that in his (Chipmunk)
first week of releasing his newest
track champion he had sold 90,000
copies and beaten Jessie J in
seconds to take second place.
I believe that it was important to do thisresearch as it shows the success of artist in thesame genre and background.
This is a roll deep album cover.
Although I do think that this I a
excellent album cover for an artist I
think that all the animation may be
too much.
As he is a up and coming artist it is
important that consumers can
recognize him and his product and
with a lot of animation that may be
hard for them. This kind of stuff
would be perfect for future single or
album covers.
This mix tape by Bashy was
inspiring when it came to me making
my own CD pack. I like the mix of
reality and futuristic techniques, not
to much of either makes for a good
combination. It allows to show his
personal style but still be
recognizable to consumers.
A2 Media / Real Strife/ Nadine Cowan
Front coverThis is my final front cover for my
CD. I think that its a good mix of
reality and futuristic styles.
The background is a artists aspect of
a cityscape. I used Photoshop to
change the colour to fit in with the
theme
The ‘P’ in Point Blank is a font called
‘God of war’ and I used it as I think it
stand out slightly to usual font, also I
reflects the ‘P’ on our artist hat.
‘Impact’ font is used for the rest of the
font.
I flipped the image.
A2 Media / Real Strife/ Nadine Cowan
Insides
When doing the inside of the CD pack I didn’t want to do much editing as there was a lot of
that on the front and back. I simply use two images and cropped them so they were closer
up. I use a image of a microphone because when I was doing my research I found that often
the inside of a CD case were images of what the artist like. E.g. in the inside of 50 cent
album there is a close up of just his arms with money laying on top and ‘Bling’. I Also added a
quote that our artist say during the track ‘RL Real Life…’, I think this makes it more personal
to him and the song.
A2 Media / Real Strife/ Nadine Cowan
Back coverThis is the back cover for
my CD pack. I wanted to
keep it very simple and to
the point.
Use of the ‘God of war’
and ‘Impact’ font again
authenticates the
product.
I added the ‘Parent
advisory’ censorship
logo as I think it
again authenticates
the product as
something genuine.
A2 Media / Real Strife/ Nadine Cowan
Overall I do think that our music video and digipacks have a lot of synergy.
All the images that I have used include our artist with headphones on this reinforces that he is a
musician and is passionate about music.
Again the city background reinforces that our artist is from a city. Although the background may not
look like the estate that he lives on, in the song he talking about himself getting out of that area to a
better place and the use of modern buildings shows were is he aiming to get.
On the insides of the Digipack there is one image of a microphone and another of our artist and his
friends. These two images again reinforce that our artist is passionate about music. The insides of a
CD pack is often very simple.
The advert that I created represents and promotes our artist very well. It is straight to the point yet has
all the details needed for people interested in his music. Also the bright yellow background is
something that is eye catching from a long distance away and also something easy to remember. Also
sends out a warning that he is a serious artist.
Using the same font for both parts of the digipack makes it more recognizable to consumers and
something they will hopefully connect to our artist in the future , meaning that they wouldn't have to
see a picture of him to know that it was his work.
Overall I believe that the combination of our main product the music video and ancillary text the
digipacks has created a synergetic product which all compliment each other.
How effective is the combination of your main product and ancillary texts?
A2 Media / Real Strife/ Nadine Cowan
What have you
learned from
your audience
feedback?A2 Media / Real Strife/ Nadine Cowan
Final cut raw
When we completed our video to a final
stage we got a group of people to watch
over it and give their honest opinions. By
doing this we had the change to say
what we would improve in the future, but
also do slight improvements if possible.
A2 Media / Real Strife/ Nadine Cowan
This is the feedback that we got
‘HARD’
although
more extras
would make
it better.Its good, I
couldn't do
better so I'm not
going to
criticise.
It was an ok attempt. I like
the Varity of shots and
changing in colour of the
jacket although there is a
lack of footage.
A2 Media / Real Strife/ Nadine Cowan
A2 Media / Real Strife/ Nadine Cowan
Hearing the audience feedback let us know what was good about our video and also the things that we
needed to changed.
Overall the video was a success and everyone enjoyed it.
The one thing that kept on popping up was the ‘lack of footage’ that we had used and this meant that
some shots were too long and become boring.
Thanks to the audience feedback we gain the chance improve those aspects of our video
Has the addition
of footage made
our video better?
1
Yes
No
Do you think our music
video would be suitable on
music channels such as
MTV base and AKA?
2
Yes
No
Maybe
Questions
A2 Media / Real Strife/ Nadine Cowan
All the people that we asked agreed that
more footages benefited the video as it
didn’t become boring and reparative like it
was previously.
Majority of people agreed but a smallamount believed that it suited a differentmusic channel.
Would you watch
our video again?
3
Yes
No
After seeing our video and Digipack
how much would you pay for our CD
pack?
4
£1 - £3
£4 -£6
£7 -£9
£10 -£12
A2 Media / Real Strife/ Nadine Cowan
100% yes !!
Most people said that they would paybetween £4 and £6 . The rest ofpeople said £7 to £9 .
Do you think our product is representative
of the ‘Grime’ Genre?
13 people agreed that
our music video did fit in
with the ‘Grime’ genre
due to things such as the
locations, casting and
message in the song.
7 people didn't agree
that our music video
didn't fit the ‘Grime’
genre as it didn't follow
some of the
conventions such as
the black and white
theme throughout.
5
Yes
No
A2 Media / Real Strife/ Nadine Cowan
6
yes
No
Do you think that our music video and digipack is
technologically advanced?
75% of the people that we asked agree
that it was technologically advances, most
people quoting ‘considering it was your
first attempt the editing is at a decent
standard and the use of black and white
must have been something quiet
challenging to do ’.
25% didn't agree mainly
saying that some of the
editing between shots wasn't
sharp. That is also personal
opinion, what one person
might like another may not .
A2 Media / Real Strife/ Nadine Cowan
Do you think it relates more towards males
than female?
Majority of people said that both males and females can relate to the video and song as girls
as well as boys could have been brought up in this kind environment. On the other hand a few
people said that it appeals more to males as they are more likely to listen to this kind of music.
This kind of music could be seen as kind of masculine with the lyrics, that could be another
reason that people believe it is targeted toward males more than females.
7
No
Yes
Comparing our Digipacks...We had to choose the best digipack. When it came to comparing we only
had myself and Shakira to do so. We took them around asking people
which one was most eye catching and which one they like the most.
A2 Media / Real Strife/ Nadine Cowan
Shakira front and back was more popular. Maybe people said although my one was technically good Shakira one caught there eye at first and that is what is most important when promoting a medium as you don't have to like the look of something to buy it, as long as it is eye catching .
A2 Media / Real Strife/ Nadine Cowan
My insides won out of the two. As people said they looked like they connected with the same background unlike shakira who had different colour backgrounds.
A2 Media / Real Strife/ Nadine Cowan
My advert got more votes. People said it was more eye catching and easier to remember.
Instiue
This was my attempt at putting my product into situation.
I asked 10 people if they could see any changed in this print screen and none of them could.
I think that it was important to put my product into a real life situation as then I would know if it fitted into its
target market, or if changes needed to me made. Luckily for me it fit it and no changes needed to be madeA2 Media / Real Strife/ Nadine Cowan
What music/ radio channels will your
product be air on?
First I think that channel
aka would be a good
place to start airing our
video as it is a channel
that focuses mainly on
British urban music so
our target audience is
already in place and
bound to watch it.
hopefully creating a fan
base for our artist making
him well known.
Flava is a music channel
that focus mainly on hip-
hop and RnB music but
often play songs that
have become popular
from music channels
such as AKA. And with a
wider audience that AKA
it would hopefully give
our artist more publicity.
MTV base is the most
popular and commercial
music channel out of the 3
and is also very popular
world wide. If we were able
to get our artist one this
channel we have open a
new door into possible in a
Varity on counties.
A2 Media / Real Strife/ Nadine Cowan
At 1xtra Tim Westwood presents a
show between 4pm-7pm on
weekdays and 9pm-11pm. He has
had a lot of artist from that same
genre as our artist pass through his
show including chipmunk, Wiley and
Tinie Tempah who all now have
successful music videos playing on
all the TV channels that I spoke
about.
Choice fm is also one of London's
most popular radio stations for hip
hop and RnB and similarly to 1xtra a
lot of artist from the grime genre
have passed through the station and
had a number of there tracks played
on a regular basis, including Tinchy
Stryder and N-Dubz.
A2 Media / Real Strife/ Nadine Cowan
Underground to mainstream
Bef
ore
Afte
r
Chipmunks is a Musician from north London. At thebeginning of his music career his was very much aunderground artist and that was visible through isappearance, Song lyrics and his Videos.After a number or underground song he becamemore well known and started making commercialsongs and videos. Recently he mad a track withChris Brown who is a Huge American Artist.Although becoming mainstream has been hugesuccess for him many fan don’t like the newcommercial music that he and many people in thesame situation have made and consider him a ‘Sell-out’ to what in a way got him to the position he isin now.
One of his first songs… http://www.youtube.com/watch?v=dDwI7KQAlD8
His most recent song featuring Chris Brown… http://www.youtube.com/watch?v=tlnMVb2XVVk
UK USA
Many British artist have been taken under the wing of American artist in the hope ofmaking it big in America including artist such as Estelle and Mr Hudson. RecentlyGrime/UK artist have made this transit including Chipmunk and Skepta who havemade hit with huge American stars including Diddy and Chris Brown. I think that thistransition has happened as the USA is known as the land of dreams and for manymusicians if they have made it in American then they have made it worldwide.Powerful companies such as new corporation owned by an American man is bothhorizontally and vertically integrated which means for music companies owned bythe production, broadcasting, distribution and exhibition would be huge.
A2 Media / Real Strife/ Nadine Cowan
At the moment our artist would be seen as a underground artist. A low budgevideo, casting, Location, song lyrics all add to underground image.
In order to make our artist more mainstream we would have to make a few changes …
Lucky we have what could be seen as a ‘mainstream’ chorus to our song, it is positive andalso very catching which is important when appealing to a mainstream audience.
During the verses of the song in order to make it more mainstream I would advise him tomake the lyrics more general where a number of people in different locations fromdifferent upbringings could relate to. At the moment it is very personal to himself andpeople that he grew up with. On the underground this is ok as most people could relatebut on the mainstream it may not be the same case.
Finally I think that a slight change in image, casting and location would be essential if ourartist was keen to make it in the mainstream. For a first video the realness is ok as hewants people to know who he is and where he is coming from but for future work thiskind of look doesn’t appeal to a wide audience who usually associate this look withhoodlum and thugs.
A2 Media / Real Strife/ Nadine Cowan
How did you use new media technologies in construction, research, planning and evaluation stages?
A2 Media / Real Strife/ Nadine Cowan
Research...
•Search engines such a Google are a huge help when
reaching.
•Internet social networks such as MySpace and face
book allowed us to search from up and coming talent.
•Only magazine such RWD kept us up to date with new
artist and popular trends.
When doing research the main source
of new media technology that I used
was the internet.
Blogging
Blog spot was something new to me and most of my
media class. Usually our work would be done on the
computer and the printer into hard copies. But using
blog spot allowed us to upload our work online. I think
doing it this was beneficial as it lessened the changed
of losing our work which often happens if it is saved on
a USB or Paper copy.
A2 Media / Real Strife/ Nadine Cowan
Making the Video...When filming we used relevantly good digital cam cords that allowed us to have sharp footage, we
gained basic training before filming but also learned as we went along. Also when in the studio we use
a number of Hot light to create light and dark areas, we had to be extremely careful when used them
as they did get very hot (as in the name). Props such are microphones and microphone stands were
used to make it more realistic and when we were on location in Rayners lane estate a portable
wireless stereo was essentially so that our artist was in sync with track. As this was our first ever time
making a music videos while making the video we were actually learning at the same time. This could
be seen as negative aspect as we had to leave from our mistakes as we went along and with a certain
time scale we couldn’t really afford to make mistakes. One of the biggest set back that we came
across was with the settings on one our video camera, someone had changed the setting on the
camera that we weren't aware of so we continued filming and only when it came to log and capturing
the footage did we realise that a setting had been turned on to show all the footage details on the
footage itself. This meant that all that footage couldn’t be use. Also with such a short time scale the
second time round the filming quality wasn’t as good as before as our artist wasn’t as willing to take as
much time out to film like we did the previous time.
A2 Media / Real Strife/ Nadine Cowan
When editing our footage we used a
editing soft ware called Final cut pro. At
first we hardly knew how to use the
software but as the weeks progressed we
all got better. The first thing we did was to
long and capture our footage to get all the
useable footage in once place, we put
them in different folders e.g. two shot and
establishing which made it easier when
dropping it on to the timeline. Once
everything had been sorted into different
files be began to drop the clips down onto
the time line, at first syncing the footage
with the track but practice makes perfect
and after a while it became easier. When
everything was on the time line we started
to add little effect such as in and out of
focus (which went with the lyrics at one
point) , we also used a lot of fades when
changing between shots. This type of
editing is a typical convention of our
music video.A2 Media / Real Strife/ Nadine Cowan
Making the advert / CD pack...
Photoshop was the main program that I used
when editing images for my digipack. Overall I
didn't find this aspect that difficult as I use this
program at home sometimes and in photography
weekly.
A2 Media / Real Strife/ Nadine Cowan
YoutubeYoutube was one of the biggest helps when making our music video. When
doing research it allow us to look at video of a similar genre and the type of
things that were included in the video. Also it allowed us to see comments
from that public about the video and the things they did and didn't like. It also
allows world wide coverage of the video, artist such as Soljah boy became
famous after continuously posting music videos of himself now he is
internationally known.
A2 Media / Real Strife/ Nadine Cowan
After just 3 days on youtube we have had some really
good feedback and a good amount of views. This is
promising for the future of the video and artist.
A2 Media / Real Strife/ Nadine Cowan
71 views in 3 days
Comment ‘ARD’
This print screen was taken after the video being
posted on Facebook for one day. As you can see all
the feedback that we got was positive . This
encourages us to believe that our artist is going to do
well.
Conclusion
A2 Media / Real Strife/ Nadine Cowan
Overall I believe that making this video had been a great experience. From the
planning, to filming and finally the evaluation.
I have learnt the importance of doing the boring things such as planning and how
it helps you to get a great final product.
When starting the projects we had to get deep into our target markets minds
which I thought was pointless at the start but when we started planning our video it
made complete sense.
Also we had to deal with a number of different set back such as losing a team
member and having to find a new artist, this was beneficial as things like this
happen everyday and is bound to happen to us in the future. So learning how to
deal and overcome these problems have become life long lessons which will help
us in the future.
As a team i think we worked suffiently together. We got the work done in the time
given. Although we did have little problems with team member.
Using new software such as final cut was a challenge at first but with most things
practice makes perfect and over time we became better, also our main editor wasn't
always around so me and my other team mate had to step in to do a large amount of
the editing .
Our final product was a success and many people said that it looked like it was
something of semi professional standard and believed it was a excellent bit of work for
our first attempt at making a music video and digipack.
In conclusion I have learnt that a lot more work going into making a media product and
promoting a artist that what we see on TV or in adverts. Also i have learnt how to makea marketable media product.