Evaluation Activity - 3

HTR PRODUCTIONSThuvaaragan Kuruparan

EVALUATION ACTIVITY

3What have you learned from your audiences’ feedback?


The feedback I had gathered from my target audience was extremely important as it gave me an idea on how I can improve next time around. It will allow me to improve my next production as well as the feedback allowing us to be aware of what exactly our target audience enjoyed about the film and what can be improved.

The feedback from our audience came in through the form of word of mouth, recorded feedback over internet i.e. the use of ‘Survey Monkey’ and also data from both our pre and post questionnaire.

Overall, the video put together using a focus group was to answer questions based on our film and what they made of it. I did this to ensure that our target audience knew what our production was about, its genre and also to see how they felt about it.

Luckily, I received the the feedback I had hoped for, all being extremely positive. The audiences’ view was that the film was a drama which meant that it was intentional to make them feel sad and sympathize with the main lead, Daniel. I also hoped that the audience enjoyed the production despite how emotional it had got them.

The online pre/post questionnaire created using Survey Monkey was ideal as it meant our target audience could simply visit our blog and fill out the questionnaires. This was an extremely effective way of collecting data as it wasn’t time consuming.

Below are both the pre and the post questionnaires that we did in relation to our production ‘Broken’ –


Having gathered the data, the group was pleased with the results -


Responses to the pre-questionnaire questions –

We had a mixture of males and females from range of age groups. The video attached above also demonstrates this.

We provided options within the age range for our pre-questionnaire and the responses we had were fairly spread out with most coming from the category of audience aged from 16 to 18.

Majority of the people that took part in the questionnaire also said that their favorite genre was drama which worked in our favor as our film was a drama. This also meant that there was a high chance of the audience understanding our narrative better and liking it.

The majority also agreed that the film genre was clear after reading the synopsis, meaning that we had used the codes and conventions of the genre.

They also agreed that the synopsis gave them a clear idea of the story which meant that it wasn’t too confusing. This was also good news as this could only increase the popularity of our film between our audience.

The majority preferred the lead to be a male and therefore we also pleased the audience in that area.

Overall, the outcome of the pre-questionnaire worked in our favor and the majority of they audience liked the idea which meant that we didn’t have to change a lot about our production.

Responses to the post-questionnaire questions –

Like the pre-questionnaire, the post questionnaire also had a mixture of males and females from a range of age groups. The video demonstrates this.

Majority of the audience agreed that our short film was a drama which was the response we wanted. This meant that they understood the story after watching the film and most likely enjoyed it.

Majority thought that the acting and the storyline were the best aspects of our short film.

They also agreed that the location used and the sound too were appropriate. However, 70% thought that the font used in the production weren’t suitable and

that we could improve on it. Finally, 50% of the audience said that certifying the film 12 was the right choice.

Overall, I feel as if the results of the post-questionnaire were 50/50 which meant that there were elements of the production we as a group could improve on. Also, through the results, I was able to analyze my own work in response to those in the short video had collated –


What went well Even better ifI was extremely happy with the final outcome of my short film as I believe it was of high standard.

I did however feel that there were certain aspects of the film that we could improve on. One of these was the shots. Some shots were out of focus and more attention should have been paid to this.

One of my favorite aspect was the acting. I thought the acting was outstanding and a majority of the audience all agreed with this.

Another element that we could improve on is the sound. I thought that some of the sound effects used either weren’t too realistic or didn’t really match the scene.

Finally, I was pleased with how well I worked with the production team in the pre-production stage.

One last thing we could’ve done to make our production better was show a bit more of Daniels background. I think that this would have strengthened the narrative and also add emphasis on how emotional it got the audience.

Evaluation Activity - 3

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