Evaluation

Marykate

AS Media Studies

Constructing and Presenting your Evaluation

(20 Marks)

DEADLINES

First drafts of front cover, contents pages, double pages completed/evaluation set

Friday 4th April

Evaluation scripts submitted Tuesday 22nd April

Final Deadline with all work on blog, including visual/audio drafts of evaluation completed

Monday 5th May

G322 Key Concepts Exam Friday 23rd May (AM)

Marykate

Your final magazine pages should be finished by 4th April, (first drafts) in order for you to complete your evaluation over the Easter break. The following questions are to be answered and presented on your blog.

To do this you need to follow these steps.

• Using Microsoft word, write your responses to the questions, following the guidance notes below.

• You will submit your word document for marking on April 22nd, the day we return from the Easter break.

• When your work is marked and returned, to complete the evaluation, you need to draft your written work into presentations, using a mixture of video, podcasting and Prezi software.

• Your evaluation will then be presented on your blog as 7 separate questions, under F: Evaluation

In the evaluation the following seven questions must be addressed:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. How does your media product represent particular social groups?

3. What kind of media institution might distribute your media product and why?

4. Who would be the audience for your media product?

5. How did you attract/address your audience?

Marykate

6. What have you learnt about technologies from the process of constructing this product?

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

ALL EVALUATIONS MUST BE COMPLETED OVER THE EASTER BREAK, IN WORD OR ON THESE PAGES, AND SUBMITTED FOR MARKING ON APRIL 22nd. THEY WILL BE HANDED BACK TO YOU ON Friday 25thH FOR YOU TO TRANSFER THEM TO

PREZI AND DO VIDEOS/PODCASTS OF YOUR WORK FOR PRESENTATION ON YOUR BLOGS.

Question 1:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

For this question use elements of your product research, where you have analysed existing products. Use the table below to help draft ideas

Music Magazine Done

The title of the Magazine: Fonts/Colour scheme/lexis (wording)

I have used a stereotypical colour scheme for my magazine that will attract my target audience. I took ideas from my product research to find a suitable simple font that would attract a female audience.

design and layout/house style/Guttenberg principle

photography /mise en scene/rule of thirds/props

Special effects any image manipulation you have used

Marykate

on photography

Written article: Format/style/tone/use of journalistic techniques i.e. simile/hyperboleLayout of columns/use of kicker/pull quotes etc.

For all of the above:• Discuss the conventions you have used

• Evaluate how successful you have been in developing conventions

• Explain and describe influences on your text and how you have used conventions

• Use examples from real magazines and images of them, as well as examples from your own magazine

Question 1 Notes

Throughout my written article I have used

Marykate

Question 2: How does your media product represent particular social groups?

How are age groups/gender/social classes represented? Use the skills and knowledge you gained for preparation of section A of the exam.

Question 2 Notes

My final media product represents a young female social group. I decided to keep my colour scheme stereotypically female; I chose mainly pinks, purples and pastels as these colours portray female innocence. I have used a very naturally beautiful model with little makeup for my cover page as I feel my target audience should look up to someone with a more natural and achievable beauty as opposed to the over photoshopped model pictures in similar generic magazines.The age group I have targeted for my magazine is young teens aged 13-17. I feel the content of my product reflects this well. I have used very informal, language throughout my articles, subheadings and quotes. I have written my articles as though I am talking to my reader, making the the whole feel to my magazine very personal and relatable to my target audience.The social group I have tried to represent through my final magazine product is working class, I have portrayed this through a variety of features such as, the topics I have discussed, the language I have used and the imagery of a 'girl next door' type of model, I feel that all these features combined make my magazine more relatable to a standard working class teen girl.

Marykate

Question 3: What kind of media institution might distribute your media product and why?

The two major publishing houses in the UK are as IPC and Bauer Media. Look at the profile of each of the magazines on the links below. Look at the existing magazines, or ‘brands’ they distribute. Are there any similar magazines/brands to yours? Would your magazine fit their profiles? Which of the publishing houses would best suit your magazine?

http://www.ipcmedia.com/about

http://www.ipcmedia.com/brands

http://www.bauermedia.co.uk/

http://www.bauermedia.co.uk/about

http://www.bauermedia.co.uk/brands

Question 3 Notes

From the two major publishing houses in the uk I think IPC media would be a more suitable publisher for my magazine. I feel this would be most appropriate as it seems to publish a lot of magazines aimed at women such as 'look' 'woman's weekly' and 'now' magazine. As my magazine is also aimed at woman I would think it would fit well into the kind of magazines they distribute.Also IPC media publish "teen now" magazine which is a very similar brand to my magazine as it's aimed at young female teens. They publish this 68 pages magazine full with exclusive interviews and a free poster with every issue. This is very similar to the content of my magazine so I feel this would be the perfect publisher for my magazine.

Marykate

Question 4: Who would be the audience for your media product?

Relate this to your existing market research. Also carry out a focus group over the break where you show your finished product to at least 5 people. The best way to do this is set up a closed group on Facebook and invite friends to comment upon your work. Screen shot these comments to present on your blog. Ask them questions related to the product i.e. Content/Genre/Photographs/Colours/Fonts and the overall success of the magazine you have produced.

Question 4 Notes

Marykate

Question 5: How did you attract/address your audience?

State your target audience, based upon your market research. Assess the responses of your focus group from question 4. Consider how the content; photography, house style and design and layout of your magazine, as well as use of the Guttenberg principle on your cover/pages addresses the needs of your target audience.

Question 5 Notes

Marykate

Question 6: What have you learnt about technologies from the process of constructing this product?

Evaluate your progress with all of the technologies you have used, such as Photoshop, Eblogger, Slideshare and digital cameras whilst completing your project

For all of the above assess:

• Successes in your use of them• Limitations in your use them

Comment upon how we use digital technology, via TECHNOLOGICAL CONVERGENCE, to research, record, edit, distribute and present our work from the same machine.

Question 6 Notes

I have used a verity of different technologies while constructing my main final product. Photoshop was the key technology I used to construct my magazine pages. The software enabled me to create my pages to a high standard as it had all the tools I needed. My knowledge of photo shop has grown throughout this progress and I know have a developed a greater understands of Photoshop. I have also begun to use blogger as a way to present my work online. My knowledge of this website has grown throughout the progress of making my final product as I have become more experienced in how the website works to upload

Marykate

my work. Furthermore the software Microsoft has helped me produce product research for my product. Technological convergence has allowed me to do all this researching recording editing and distributing from one device, the computer.

Question 7: Looking back at your preliminary task, (college magazine) what do you feel you have learnt in the progression from it to the full product?

Evaluate what you learnt on your ancillary, and how you have progressed in terms of use of:

• digital photography, (composition/rule of thirds/lighting/uploading and saving work etc)

• knowledge of design and layout• use of Photoshop and photo manipulation

Marykate

Question 7 Notes

Since my ancillary project I have progressed in terms of my knowledge of Photoshop. While creating the magazine for my ancillary i only had a basic understanding of Photoshop which limited what I could do. I found it hard to transfer the ideas in my head into Photoshop as I did not acquire the skills needed. Since finishing my final product I have gained further skills and techniques allowing me to produce a much better standard of magazine cover than in my previous ancillary project. Having a better understanding of the different tools and their purpose allowed me to manipulate images and layouts, for example I have used 'lock guides' to ensure my layout is consistently aligned throughout my magazine pages.In my ancillary project the images I had taken were of low quality due to the camera I had used. This affected the final outcome of my ancillary magazine as it made it look amateur, in comparison to what I had planned and researched.When it came to creating my final product I made the decision to use a high quality Nikon and Canon camera which dramatically improved the quality of my pictures. I was also able to produce a clearer more focused image as I was able to operate the cameras image stabilisation feature. In my ancillary project my initial image was of poor lighting quality, however since experimenting with different lighting techniques my final image was of much better lighting.

Presentation of your Evaluation

Marykate

http://prezi.com/

Create an account with Prezi and practise creating Prezi’s over the break.

You will transfer your evaluation to a combination of Prezi, PowePoint, audio and video, after you have submitted it on April 2ndh. Your work will be returned marked on April 25thh and you will then create Prezis, video sections of your evaluation and redraft final coursework pieces, for the final submission date of Monday May 5th.

You will also use Soundcloud, to create podcasts for some of the questions. Each of your answers to the questions must be posted separately on your blog, in order 1-7

Create your Soundcloud account here:

http://soundcloud.com/

See the links below for level 4 examples of evaluations last year, using Prezi software and video

http://ryandenner123.blogspot.co.uk/ http://cucumber194.blogspot.co.uk/search/label/F. %20Evaluation