Evaluation

Flat PlanFlat Plan

Th is is the flat plan for the

m agazine . It contains som e of

the id e as for colours and

pos ition ing. The original colour

sche m e was : re d , purple , wh ite

and black. By the tim e we

fin ishe d it we e nd e d up with

p ink in the sche m e . Also,

som e of the conte nt was

change d . The background was

change d a fe w tim e s in the

proce ss as we ll.

Some of the ideas for the Some of the ideas for the background.background.

Th is id e a was cre ate d to m ake the

m agazine look m ore fun and e ye -

catch ing. H owe ve r we fe lt that the

m agazine looke d to m uch like a

pop m agazine and the he arts

looke d two-d im e ns ional and

d is tracting from the m ain focus of

the m agazine .

Anothe r id e a was to ad d a film strip

into the m agazine showing e xtracts

of the m us ic vid e o. H owe ve r we

cam e across a fe w proble m s whe n

constructing. F irstly, a part of the

film strip was cut off. S e cond ly the

im age of the girl and he r ne w

boyfrie nd une xpe cte d ly turne d

partially se p ia. F inally, whe n we

ad d e d the film strip it m ad e the m ain

im age unfocuse d .

Pictures we didn’t want.Pictures we didn’t want.

In th is im age , she had he r e ye s

close d , the re fore we could n’t

u se it be cause it would n’t attract

any consum e rs .

The angle of the shot

wasn’t ve ry good and

the face wasn’t vis ible

and m ad e he r look

unconfid e nt.

In th is photo she

wasn’t facing the

cam e ra, the re fore

we could n’t use it

as it would n’t

attract inte re st as

she looks like she

is trying to re je ct

the cam e ra.

We could n’t us e th is im age

be cause the hand s are

blocking he r face and th is is

unattractive to a consum e r as

we cannot s e e what she

looks like

Though this image had a good stance we felt as though it was too far back to become the main image of the magazine.

The is sue with th is photo was that

we ne e d e d m ake he r look as

though she was playing the gu itar

howe ve r we could n’t se e he r face

and it was zoom e d out too m uch.

We d id like th is im age ,

so th is was use d it for

the film strip . H owe ve r

d ue to is sue s we

could n’t use it

be cause of the is sue s

with the m ain im age .

Again, the is sue with

th is im age is that she

wasn’t looking at the

cam e ra and it m ad e

he r look re clus ive .

Though we d id like th is

im age we fe lt that the

cam e ra was to far away

to se e the e xpre ss ion of

he r face .

The reason we didn’t use this image was because she was moving her had over the guitar string it made her had go blurry. Also her face doesn’t look happy.

FontsFonts

Forte

Century Gothic

Arial Rounded MT Bold

Berlin Sans FB

To show progression from a magazine a year and a bit after its debut, we changed the font of the masthead from Elegance to Forte. Also we changed the slogan from Verdana to Century Gothic. Whilst the article headline stayed the same (Berlin Sans FB), fonts for the other articles, the bottom strip and the quote were changed to Arial Rounded MT Bold.

Changed

Stayed the same

Screen Shots

The first idea was to make box outs around the other articles in red, lavender and baby pink. However the colours were too bright for a jazz type magazine and we needed more deep set colours such as dark purple.

We then tried to space the other articles out in smaller fonts. However we just felt there was too much black to around the image.

The colours in this image were too bright and lacked sophistication of jazz. Basically, we thought it was to poppy for a Japop magazine.

Again, the experimentation with the colours didn’t portray enough jazz colours. We also brought back the box outs however it still had a bit too much black therefore we had to add more to the magazine.

The colouring was all wrong in this as it was too much of a mix of too much red and too much purple so it wasn’t very eye catching. Also the text just looked all over the place and dull.

The pink colours just made it to unsophisticated and a bit cheap so we had to scrap the bright pink. Also we changed the bottom strip text to include more artists in the magazine. Also the image looked flat.

This idea was to turn the text white and to add a thick coloured outline.

We did the same for the other articles except we did the outline and colour of the text in reverse. However we knew we had to add the DVD cover onto the magazine a try to make Emma look less squashed. Also we needed to move to text around.

This is when we finished the magazine. By then we had moved the image to the middle, added the DVD cover and moved the text so it became in line with the image.