Evaluation

E valuation

Am y H allahan

1 . In what ways d oe s your m e d ia prod uct use , d e ve lop or challe nge form s and

conve ntions of re al m e d ia prod ucts?

The barcod e ,

is sue num be r,

d ate and price

are conve ntions

that m us t appe ar

on e ve ry

m agazine .

I HAVE A FO O TE R AT TH E

BO TTO M O F MY C O VER

TO S H O W A LITTLE MO RE

O F WHAT C AN BE FO U ND

INS ID E TH E MAG AZINE .

I HAVE U S E D

A PU LL

Q U O TE O N

TH E C O VE R

TO E NTIC E

R E AD E R S .

I H AVE PLAC E D

MY C O VE R

LINE S ALO NG

THE LE FT HAND

S ID E IN THE

TYPIC AL S TYLE

O F A

MAG AZINE .

The m ain im age has

an e ffe ct on it, and is

s e t along the right

th ird .

The m asthe ad on

Ke rrang! Is also b ig

and bold , and also

works to s tand out

and show that it is a

rock m us ic

m agaz ine .

The m asthe ad Is

b ig and bold to

s tand out and to

re inforce the id e a

of rock m us ic

be ing loud .

Ke rrang! u se s A

he ad e r, wh ich is

s om e th ing I d id n ’t. I

d id n’t th ink it would

fit ve ry we ll into the

cove r of m ine .

The m ain im age is

s e t along the right

th ird , and take s up

m os t of the cove r,

as m ine also d oe s .

S tand ard barcod e ,

d ate and is su e

num be r.

O n th is cove r, anothe r

im age has be e n u se d on

the s id e , wh ich I had

originally planne d to d o. I

d id n’t as I e xpe rim e nte d ,

but none of the im age s

s e e m e d to fit in p lace .

The cove r line s can be

found at the bottom of th is

cove r, with the m ain fe ature

s tand ing out in bold 3d

le tte rs .

The foote r contains lots of nam e s

of band s , whe re m ine only has 3.

My m ain im age is

a pos e d

photograph of the

band , and is s uch

that you can se e

that you can se e

the s tyle of m us ic

the y play – th is

m ay be be cause

of the way the y

d re ss or the looks

on the ir face s .

In Ke rrang! The re is a

foote r to prom ote the

fact that you can

s ubscrib e to the m ag. I

d id n’t d o th is as I would

have had to cre ate m ore

cove rs to prom ote the

ad ve rt.

The othe r im age I

us e d is of anothe r

artis t, m id gu itar

p laying. It has a

d iffe re nt fe e l to the

m ain im age , bu t

the re is no cle ar

cut d e fin ition to

rock m us ic, wh ich

is the s ort of id e a I

was aim ing for.

The nam e s of the band s

involve d are b ig and bold

to he lp d raw the atte ntion

of the aud ie nce .

U nd e rne ath the m is a page

re fe re nce , m e an ing that

re ad e rs can look at the

p icture of the band the y

like , and im m e d iate ly s e e

what page the y fe ature on.

I have u se d an

unusual way of

lis ting the page s ,

jus tifying the m on

the right inste ad of

the le ft, and

having the

num be rs bold and

hugging the

word s , rathe r than

the re be som e s ort

of ord e r.

As we ll as the conte nts of the

m ag, I have lis te d the pos te rs that

are inclu d e d , to show re ad e rs

e arly on what can be found .

The logo and the d ate are b ig as to

s tand out.

The m ain im age is of

an artis t m id gig, wh ich

like m ine , h e lps to

prove what m us ic the y

p lay.

The re are 3 othe r

im age s pre s e nt in

Ke rrang! Wh ich

se e m s to b e one of

the ir traits with in a

conte nts page . I

only us e d one to

save space .

Ke rrang! H ave includ e d a le tte r

from the e d itor on the ir conte nts

page wh ich I d id n ’t d o . Th is

again was d ue to s pace is s ue s

The conte nt of the

m agaz ine in

Ke rrang! Follows a

m ore conve ntional

approach of right

ju stification and

s traight ord e r whe n

it com e s to the

num be rs .

The nam e of the

page in Ke rrang! Is

also b ig and bold .

1 . In what ways d oe s your m e d ia prod uct use ,

d e ve lop or challe nge form s and conve ntions of

re al m e d ia prod ucts?

I d e cid e d to us e

que s tion and

answe r form at

for m y article ,

as inte rvie ws

with the artis ts

always se e m to

be m ore

popular whe n it

com e s to the

aud ie nce .

1 . In what ways d oe s your m e d ia prod uct u se ,

d e ve lop or challe nge form s and conve ntions of

re al m e d ia prod ucts?The m ain im age take s up m os t

of the s e cond page , e m phas is ing

the im portance of the p e rson

with in the p icture .

I u se d a pu ll quote in the

m id d le of the page to d raw the

re ad e r in and to e ntice the m to

re ad the article .

I have put a

s tate m e nt he re

to give s om e

e xtra

inform ation to

the re ad e r

The nam e of the

band is the

b igge s t te xt on

the page in ord e r

to s how the

re ad e r who it is

about, and to

attract thos e who

like the band .

The que stions

appe ar in re d to

he lp the m s tand

out against the

background and

in com parison

with the

answe rs .

The title of the page is also a pu ll quote ,

and appe ars in two colours to he lp it

s tand out.

1 . In what ways d oe s your m e d ia prod uct u se ,

d e ve lop or challe nge form s and conve ntions of

re al m e d ia prod ucts?

Th is s pre ad has a bord e r around the e d ge s . The bord e r its e lf is like lights wh ich

has connotations of conce rts and s tard om . The fact the bord e r d isappe ars

be h ind the im age is im portant as it te lls us that the im age is m ore s ign ificant.

The page num be r

appe ars sm all in the

corne rs .

The

s ubhe ad ing,

also in two

colours , te lls

the re ad e r who

the inte rvie w is

with and wh ich

band the y com e

from .

The m ain

im age is of

the m ain

s inge r with in

a band , and

he is s tood in

a way with

portrays

attitu d e . The

tattoos also

connote

re be llion,

wh ich the n

links in to the

ge nre of the

m agaz ine .

The re is a caption in the

bottom le ft hand corne r

of the im age .

The title of the

page is only

sm all, but has

d e tails of a

we bs ite

pre s e nt.

The que stions

in the inte rvie w

have be e n

h ighlighte d in

wh ite , and the y

appe ar b igge r

than the

answe rs , and

also in cap ital

le tte rs .

2. H ow d oe s your m e d ia prod uct re pre se nt

particular social groups?

To start, the re is no re al s te re otype to m y m agazine as the only im age is the m ain one

of Me gan.

The clothe s s he was we aring we re black, and s he was we aring a band t-sh irt und e r he r

jacke t. The black and the nam e of the band both le t the aud ie nce know she is linke d to

rock m us ic, along s id e the s hould e r le ngth d ye d hair.

TH E m agazine is aim e d at te e nage rs pre d om inate ly, m ale s and fe m ale s e qually,

although it could appe al to thos e s lightly old e r. The us e for the te e nage r on the front

he lps to show who it is aim e d at.

The ge nd e r is not re ally spe cific as I would like m y m agazine to appe al to both ge nd e rs

on a ne ar e qual bas is . I only use d bas ic colours on m y cove r for th is re ason, as we ll as

the black and re d linking to rock.

I us e d a rocky font throughout the whole m agazine so that the ge nre would be

im m e d iate ly known. I also place d the m asthe ad and pull quote on a s light angle to

sym bolis e that rock d oe s not follow the us ual conve ntions of s ocie ty.

Talking of s ocie ty, m y m agazine is not particularly aim e d at any social clas s , as it is

ope n for anybod y to re ad . Although, saying th is , not m any uppe r clas s pe ople are going

to want to re ad a rock m us ic m agazine – S o d ue to that, I suppose m y m agazine will

m ainly be aim e d at m id d le class citize ns , and m aybe s om e working class .

3. What kind of m e d ia institution m ight d is tribute

your m e d ia prod uct and why?

The Be st publishe r for m y m agazine would be baue r as the y alre ad y

publish som e m agazine s of the sam e ge nre , two of the m ain one s b e ing

Ke rrang! and Q .

Baue r are good as the y targe t young ad ults and te e nage rs wh ich is s im ilar

to what I am aim ing for.

O bvious ly we d on’t shut out the old e r re ad e rs , as som e tim e s the re would

be a fe ature in the m agazine s about a band from tim e s gone by… for

e xam ple Q ue e n or bon jovi from the age s .

Baue r are a huge publishe r firm , bu t the y only d o the se two rock m us ic

m agazine s… the re st is othe r kind s of m us ic, plu s film and goss ip

m agazine s .

4. Who would the aud ie nce be for your m e d ia prod uct?

Rock m agazine s usually se e m to appe al to m ale s s lightly m ore than the y d o to

wom e n, but noth ing re ally m ore than a 60:40 bas is .

The m ain age group for a rock m agazine , such as Ke rrang! s e e m s to be te e nage rs

– those be twe e n the age s of 1 6 and 1 9.

The ge nre appe als to any e thn icity. The re are no bound arie s as to who re ad s the

m agazine s , or who lis te ns to the m us ic, although it s e e m s to be pre d om inate ly wh ite

brits / am e ricans who take m ore of an inte re st.

Inte re sts would includ e playing instrum e nts and atte nd ing gigs .

Why the y lis te n to Rock…

Most rocke rs lis te n to th is ge nre be cause the y like the m e ssage s that the songs se nd

across , and the pass ion that is put into the lyrics . Rock m us ic is a good way of re le as ing

your ange rs and frustrations , as we ll as pass ing ove r m e ssage s of love and hope .

5. H ow d id you attract/ad d re ss your aud ie nce ?

I have trie d to cate r for all of the above with in m y m agazine by

includ ing fe ature s about m any d iffe re nt band s who will appe al to

d iffe re nt age s and ge nd e rs . I have also use d a ne utral colour

sche m e and im age s .

The language I u se d was inform al and s im ple so as to e nsure the

aud ie nce includ e d as b ig a range of pe ople as poss ible .

I trie d to construct the inte rvie w in a way that te e nage rs would e njoy

re ad ing, the que stions and pull quote s contain ing language that

would appe al m ost to those of m y targe t aud ie nce .

I also trie d to use band s throughout m ost of it that

we re of a s im ilar age to m y targe t aud ie nce so as

to attract the m into re ad ing d ue to the re b e ing

alm ost no age d iffe re nce .

(such as param ore , p icture d right)

6. What have you le arnt about te chnologie s from the proce ss

of constructing th is prod uct?

1 ) F irs t of all, I u se d the te xt

tool to cre ate the m asthe ad for

m y m agazine . I the n us e d the

te xt e ffe cts to change the

shape and s ize of the writing.

The n I ad d e d a re d s troke to

the outs id e of the te xt in ord e r

to he lp m ake it s tand out.

2) Ne xt, I ad d e d the im age that

was to appe ar on the front cove r.

To m ake the im age the n se e m a

little m ore ‘rocky’ to tie in with m y

chos e n ge nre , I ad d e d an e ffe ct

wh ich m ad e the im age look a b it

cartoony and rough cut.

4) Afte r that, I the n ad d e d the ne xt

cove r line , th is one having a re d

s troke , linking back to the

m asthe ad and working to ke e p

s om e cons is te ncy pre se nt.

3) The n I ad d e d the m ain cove r line to

the cove r, ad ve rtis ing the m ain

fe ature /band of the m agaz ine . I put a

wh ite s troke around the te xt to he lp it

s tand out, e s pe cially whe n it

d isappe ars into the im age ne ar the

e nd . The writing be low the large r copy

jus t give s m ore inform ation as to what

can be found with in the m agazine .

5) The n I ad d e d a re d bar along

the bottom to act as the

background to the foote r. I

chos e to d o it re d to go with the

s troke s of the writing and

m asthe ad , and to he lp it look

m ore ‘rocky’.

7) Afte r that, I d e cid e d to ad d a

pu ll quote to the cove r in ord e r

to he lp e ntice the re ad e r into

buying the m agaz ine to re ad

the inte rvie w with in. I m ad e th is

wh ite s o that I could place it on

the m ain im age and s till re ad it.

8) The n I had to ad d a barcod e

to the bottom as typ ical

m agazine conve ntion .

6) I ad d e d anothe r cove r line

above the othe rs to he lp

ad ve rtis e m ore th ings that

would appe ar with in the

m agaz ine . Th is one I ad d e d a

black s troke to, as the writing

was re d , and the b lack he lp s it

to s tand out agains t the

background .

9) In ord e r to m ake the

m agaz ine e ve n m ore

conve ntional, I ad d e d an is s ue

num be r, d ate and price above

the barcod e .

1 1 ) Pe nultim ate ly, I u se d the

triangle tool to cre ate a re d

triangle in the top right corne r

of m y m agaz ine cove r.

1 2)U pon th is I ad d e d the te xt

‘rate d 201 1 ’s be st’. A re vie w

s uch as th is would he lp to

e ncourage cus tom e rs into

buying m y m agaz ine .

1 0) I the n ad d e d the writing to

the foote r, wh ich cons is ts of

nam e s of the band s fe ature d in

the m agaz ine .

2) To the s id e of the logo I

ad d e d the title ‘conte nts ’.

1 ) F irs t of all, I ins e rte d the logo

of m y m agaz ine into the top le ft

of the conte nts page .

3) N e xt, I pu t a re d box with the

d ate in it und e rne ath .

4) I inse rte d the m ain im age

that was to appe ar on the page

at the bottom in the ce ntre . It is

a p icture u se d to try and d raw

the re ad e rs e ye be caus e of the

colours and the pose fe ature d .

5) Above the m ain im age , I

ins e rte d anothe r, th is one

sm alle r. S hows the re is m ore

than one th ing with in the

m agaz ine worth looking at.

6) To the right of the logo and

title , I com pos e d a lis t of band s

whose poste r would appe ar

with in the m agazine , Accord ing

to m y que stionnaire re s ults ,

poste rs are popular.

7)The n, in the top right corne r,

is the conte nts of the

m agazine , bu t with no page

num be rs ju st ye t. The word s

‘C #’ and ‘Plu s ’ are in bold to

s how the ir im portance .

9) Afte r that, I ad d e d The title of

one of the band s , and the

page num be r that corre spond s

to the ir fe ature . I also ad d e d a

sm all caption of the photo

above th is .

1 0) The n I ad d e d the title of the

band that goe s with the othe r

p icture , and the page num be r

of im portance /

8) Th is is whe re the page

num be rs com e into it. In ord e r

to m ake the m look be tte r and to

s tand out m ore , I m ad e the m

th ick re d with a black s troke

around the m . I the n ins e rte d

the m into the program and

place d the m whe re ne e d e d

ne xt to the conte nts .

2) The n I ins e rte d the m ain

im age to the s e cond page , and

ad d e d a s light glow around the

e d ge in ord e r to he lp it s tand

out from the b lack background .

3) The ne xt th ing I d id was

write the ope ning paragraph for

m y inte rvie w. The paragraph

inclu d e s a d rop cap at the s tart

to d raw atte ntion to the

b e ginn ing.

1 ) The firs t s te p was to inse rt

page num be rs in the bottom

corne rs of the page s .

5) Afte r that, I cons tructe d the

actual article (wh ich was an

inte rvie w). I place d th is into 2

colum ns and carrie d it on s o

that it would fit n ice ly onto the

s e cond page .

6) The n I ad d e d the title on the

s id e of the page , and rotate d it

so that it ran d ownward s .

U nd e r that I ad d e d a

subhe ad ing le tting the re ad e r

know who is be ing s poke n to

and wh ich band the y are from .

4) N e xt I s im ply ad d e d the by-

line to the top of the page .

8) Afte r that, I ad d e d a pull

quote ne xt to the m ain im age

wh ich s hould he lp d raw in the

re ad e r’s atte ntion . I aim for th is

by us ing a quote that se e m s

inte re s ting.

9) The last th ing I d id was ad d

anothe r pull quote , but th is one

was in re d ins te ad of wh ite , and

I place d it in the m id d le of the

article by wrapp ing the te xt

around it.

7) The ne xt th ing I d id was to

ad d anothe r paragraph at the

e nd wh ich contains inform ation

about the band s ne xt b ig

pe rform ance .

7. Looking back at your pre lim inary task, what d o you fe e l you

have le arnt in the progre ss ion from it to the full prod uct?

At the tim e of cre ating m y pre lim inary task, I d id n’t know

ve ry we ll how to use Photoshop or in d e s ign.

Proof of th is is the background on the cove r of m y

m agazine s . For the cove r I m ad e for m y pre lim inary task, I

wante d to cut out the background , but I d id n’t know how to

d o th is . For the m ain task, I was a little m ore confid e nt, and

so I p laye d around with the tools , and found a way to d o

th is . Without the busy background , the cove r line s could b e

s e e n and re ad a lot m ore e as ily.

I th ink the ove rall look of the m agazine has im prove d too,

with the cove r line s , the pu ll quote s and the m asthe ad

looking a lot m ore profe ss ional on m y m ain task than it

looks on the pre lim inary one . O n the m ost re ce nt one , I

also inclu d e d a foote r, wh ich was som e th ing I d id not d o on

the first one .