Evaluation 3

Evaluation 3

James Hooper

Our Film Distribution

• A film with an incredibly small budget like ours would be distributed by a distributor such as Vertigo films, an independent distributer.

Case Study:Film: Monsters (Edwards, 2010)Budget: Less than $500,000Box Office: $4.2 million

Monsters is very similar to our film in the fact that it has the same target audience as our film and was also produced with a very low budget. Although the plots are very different we can look at how that film was distributed and see whether it would work for our film.

Notable Films Distributed by Vertigo Films:• StreetDance 3D• Monsters• Walking on Sunshine• Horrid Henry the Movie• Point Blank

• Our film is also an independent film due to several key factors which are explained on the next slide.

Our film was produced in the style of an independent film. This was due to several key points such as our very low budget

STYLE OF OUR PRODUCTION

Skeleton Crew

No bankable stars

Use of Prosumer Cameras

STRATEGY TO CONNECT OUR FILM TO THE AUDIENCE

The distributor of our film would mainly use Web 2.0 and viral marketing to distribute our film as we have a very low marketing budget and Web 2.0 is very cheap as it connects through social media and is directed at our target audience. Online is where the majority of people will see our film as young people invest a large amount of time online surfing the web on using different social media platforms. Due to our low budget we would be unable to consider print as a form of promotion. Word of mouth and Instagram are also sources of promotion which could be viable for our production.

We would also use...• As our film was produced as a small independent film the budget for marketing is

likely to be very small. However regardless of whether a film is low budget or not the following assets are crucial to a successful film premiere-

P O S T E R S

Exhibition of Film

Our film would be shown at a cinema like Curzon which shows small art-house films like ours.

International film festivals are another good way we could promote our film for example-The International Film festival in Bratislava