Evaluation 3

What have you learnt from your audience feedback?

During the process of creating the music video, the group and I asked for feedback at various stages as it is essential to find out the strengths as well as the weaknesses from other people in order to maintain the consistency of good editing and to improve sections which do not work as well. At the first stage of editing our video, a student (who we continually asked for their opinion throughout the development of the video) had a preview at the clips collected and shots captured. She gave her opinion and suggested ideas such as experimenting with make-up to achieve dramatic looks.

Using an application on my phone, I collected feedback of the music video, digipak and poster to ensure that all were successfully linked together and if any negative comments were received I would have made sure corrections were made.

The feedback throughout was generally positive; most of the comments were to do with the good use of colour and images. However, I was also given some constructive criticism; using three of the same images on the digipak was not as creative as using different images would be. I was told to replace these with more interesting shots in order to be on the same level as the music video.

From the audience feedback, I gained knowledge about, looking at it from others’ perspective and the variety of interpretations of products. It was suggest that as we were presenting her as a new artist, it will be wise to use a full, clear photo of her, rather than the combined various pictures with effects. The audience would be able to understand who the main artist is, therefore the aim being fulfilled.