Evaluation 2- How does your media product represent particular social groups?

How does your media product

represent particular social groups ?

Emily Grannon

What is a social group?

A social group is essentially a group of people that have

surrounded each other due to similar interests or

characteristics, they may also share the same goals and aims

for the future and are even n the same social ranking in

school, work or just in the society.

Who is my

social

group?For my pop music magazine I think that my

social group is essentially students who are

aged between 15 - 25 mainly female but

some issues could appeal to male as well.

They enjoy the new music the magazine

introduces to them and always up for going

to gigs, concerts and festivals. I think the

music could be listened to when their

getting ready to go out, walking outside or

even just to quietly listen to when doing

work. In my magazine Ive used advertising

techniques to go to new concerts and

making a returning artist seem exciting and

refreshing for them.

The Lifestyle of the Social Group My magazine presents the lifestyle of the social group because as I

have advertised for “free concert tickets” it shows how they are

interested in going out and enjoying their youth. Furthermore my

magazine also shows how fashion is also important as I have

involved “look books” off different artists, female and male singers. So

they take they care about their image and style, keeping it up to date.

In my magazine I hoped that I portrayed my artist as hard working

and dedicated something that my social group is as in the article it

contained how “she is back” and ready to still carry on her career

after the split with her band. This should reflect or inspire my social

group.

Text

Economic Factors

refore they might not have that much to spend on my magazine so I have priced my magazine at £2.50 which is much cheaper than other music magazines on the market which average to around £3

Gender My main aim was for my magazine to

appeal to females as I feel there is a wider range in the pop

industry for females rather than males so I could experiment

and explore more ideas to attract female readers. This was

with colours, my model, fonts, it made the production easier.

The colours I did chose was purple, white and black. I

decided not to chose the typical pink as I felt like I wanted a

more edgier look and to appel to a more mature

teenager/young adult reader. White was frequently used

colour in Billboard and NME so I chose white as it seemed to

‘work’ for the professional magazines. Unlike NME (which

attracts both male and female readers) I decided to take more

inspiration from Billboard which could be the reson why my

magazine leans more towards females. Also to appeal to my

female based audience I made my model pose in a non-

sexual manner and made her convey a more friendly an

likeable state so that the audience wouldn't become offended

or even intimidated.

Age

The chosen age range for my magazine is between 15-25 year old. I wanted to

play on the more youthful side to music which is already quite a common age

range for the pop genre as in this age its considered that they are up to date

with whats happening in the industry which helps with my magazine as I wanted

it to be my audience supply, meaning this is where they would find the new

upcoming artists and whats coming. I think that in this era the young set the

trends and ‘spread the word’ on whats new which is why I wanted to use this

age range. Also many artist that I have featured are close to this age like “The

Neighbourhood” who lead vocalist is 22 and both “Lana Del Rey” and “Lily

Allen” are 29. So my target audience could feel almost a connection like the

artist are there friends and someone they can relate to and for the younger side

to my audience they may see the artist as role models.

Ethnicity

The ethnicity for for my magazine isn't perspicific as I have included

different ethnicties in my magazine. My model is black british and the

artists are caucasian. Therefore I have tried to open my audience to a

broader range of ethnicities. I have chosen to do this as the pop genre

usually contains caucasian people, however it is beginning to evolve so

I wanted my magazine to do the same.

Conclusion To conclude, evaluating my magazine

I think my social group was

represented well as I constantly

received feedback from focus groups

and made sure that they thought my

magazine linked with their

characteristics and lifestyles.

Therefore I think that the social group

was correct portrayed and so I would

think that they would buy my product.