Evaluation Activity 1: In what ways does your media product use,
develop, or challenge forms and conventions of real media products?
(I.e. music videos) 123456789
1. This image shows the male artist playing the guitar at the
beginning of the song. This is accompanied by the instrumental
which therefore showing a link between the artist and the music. As
the male artist we used was able to play Photograph on the guitar
already, the chords are also synchronised to the music.
2. This image typifies the way a record company would want an
artist to be represented as it portrays the male as a normal man,
exaggerated with the casual jumper, and also talented due to
singing and playing the guitar therefore suggesting he is relatable
but also admired.
3. This shot of the dancers gives a clear representation of the
romance and love between the male and female which is stereotypical
in love pop songs, especially under the original artists style, Ed
Sheeran.
4. The dancing segment of the video is typical to feature in
most videos whether it be romantic or street. Due to genre of the
music video being romantic pop, the dance used throughout the video
is contemporary including close body language between the male and
female. This is also shown in Ed Sheeran music video Thinking out
Loud.
5. This shot clearly demonstrates the use of cameras throughout
the video as we realised that the conventions of a music video is
mainly close ups and due to the genre we believed that frequent
close ups will be effective to show the artists emotions.
Additionally, the shot was hand held so we had to practice and
ensure that the shot was steady and there was no movement.
6. This shot shows our use of lighting in the video. We made the
room pitch black and only had a spotlight on our artist to further
exaggerate his importance and make the lyrics he is singing more
meaningful. This is shown through the dark background and light
surrounding the guitar.
7. This shot of the male artist shows the mise en scene through
the clothing of the artist being casual and thus connects to the
audience to the artist as he is seen as an ordinary male.
Additionally, the lighting of the shot portrays a neutral and
natural setting which is frequent in this genre.
8. This shot was an idea from Ed Sheerans music video of
Thinking out Loud where a male and female have a romantic dance and
portray their love and narrative through the dance. This is what we
wanted to achieve when we created our music video.
9. Before filming our music video, I frequently looked for live
performances which were intense and emotional to recreate for our
music video. Ed Sheerans music video for One is of Sheeran singing
to an empty room and therefore expresses his full emotion within
the performance. This is what we hoped to achieve when making a
music video.
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1. This is a shot from the music video One by Ed Sheeran,
similar to our music video, the beginning of the song has a guitar
instrumental so therefore the establishing shot is of Sheeran
playing the guitar simultaneously to this piece.
2. This shot is from Taylor Swifts music video Mine. This
typifies the way the record label wants to portray the artist
because she is seen as an attractive, natural beauty which is
reinforced through the repeated close up shots.
3. This shot also from the Mine music video reflects the genre
of the romantic country pop style of Swift as the narrative is
about a teenager girl and boy falling in love which is exaggerated
through the body language of each character.
4. This shot of a romantic scene between a male and female is
common in a romantic country pop genre. The boat on a lake scene
portrayed in this shot is similar to the scene in the Notebook
which is also extremely romantic.
5. The long shot of the two dancers in Ed Sheerans music video
Thinking out Loud shows good use of camera technique as the two
dancers are perfectly centralised to the side lights making them
the focus of the shot and reinforces their love as the main essence
of the video.
6. This shot demonstrates a good use of lighting as the male and
female dancers are the focus of the shot and the lighting is
exaggerating this by the bright lighting which stereotypically used
in romantic scenes to portray a happy atmosphere.
7. This shot demonstrates mise en scene as the clothing and
hairstyle of the artist presents him as a casual, down to earth
male which presents the character of Sheeran. Additionally, the
prop of the guitar links the artist with the instrumental of the
music.
8. This shot of the dance between the male and female dancers
expresses the romance and love between them and the narrative
revolves around this dance. We wanted to recreate this in our music
video and used this idea as inspiration for this.
9. This shot of the main artist in the One music video was used
as inspiration throughout our filming of our artist as it creates
an identity of the artist yet the lighting is also a focus which we
believed would link well to the dance sequence in our own
video.