Evaluating Work.

8/13/2019 Evaluating Work.

http://slidepdf.com/reader/full/evaluating-work 1/19

YR 12 Media AFL Activity Print

AS Print Level Descriptors Level awarded

AFL

Evaluating Peer Work

Name





Activity 1

Use the mark scheme below and work in pairs to grade the 4 exemplar pieces ofwork. You must try and place the work into the correct level. Wherever possible youshould use a ‘best fit’ model, this means that you take an overall view rather thanharshly penalising for one fault. Use the space provided to give specific examples and

write a summary comment at the bottom of the page. You are examining the FRONTPAGE ONLY

MGN

Minimal Level 1

10 – 23 marks

Basic Level 2

24 –35 marks

Proficiency

Level 3

36 –47 marks

Excellence

Level 4

48 –60 marks

framing a shot,

including and excluding

elements as

appropriate

The model is in the

centre of visual

interest. She is the

focal point of the

Magazine;therefore she will

attract attention

due to the

positioning of her

on the Cover.

using a variety of shot

distances as

appropriate

There is no need for

all of the different

shots as she is the

focal point of the

Magazine and the

mid shot attracts

the main attention.

shooting materialappropriate to the task

set

The model matchesthe genre of the

Magazine. This

would sell as she

looks like a

musician and it

would appeal to the

audience.

selecting mise-en-

scène including colour,

figure, lighting, objects

and setting

The outfit that the

model is wearing

fits to the specified

genre of the

Magazine. Her

brightly colouredlipstick, middle

parting and dip

dyed hair fits to the

genre. Furthermore

the lighting is bright

around the model

making her the

main attraction.

Similarly, the

setting of the image

fits to the

stereotypical view

of the specified

genre as it’s in front





of a plain backing.

manipulating

photographs as

appropriate to the

context for

presentation, including

cropping and resizing

All of the images

are mid shot and

have been

manipulated as

appropriate to the

context forpresentation. For

the Contents page

the picture has

been changed to

black and white, in

order for it is given

the old, vintage

look.

accurately using

language and register

The Magazine is

filled with

‘Magazine’ Jargon,

to give a sense of

professionalism.The register is low

as it would want to

appeal to their

target audience and

create some sort of

friendly

atmosphere

between the

Magazine and the

audience.

appropriately

integrating illustration

and text

The integration

between the

illustration and the

text makes the

cover look like a

professional

Magazine, which

would encourage

people to purchase

the Magazine due

to its appearance.

showing understanding

of conventions of

layout and page design

All three aspects of

the Magazine, looks

like it have been

carefullyconstructed to look

like a professional

Magazine. Again

this would

encourage people

to buy the

Magazine.

showing awareness of

the need for variety in

fonts and text size

It is clear that they

understand the

awareness of the

need for variety in

fonts and text size

as the most vitalinformation is





purposely been

made larger to

emphasis its

importance as it will

attract the eye. The

font used for the

DPS has been madeto replicate the

words on the page.

using ICT appropriately

for the task set

The ICT has been

appropriately used

for the task set. It

has enabled the

Magazine to look

professional.

Summary Comment:

Overall, this is one of the best Magazines out of the four that we’ve looked at. There are a variety of shots used,

which shows of the talent the photographer has with the camera. It shows the versatility of the photographer and

the Magazine. Everything has been placed carefully and efficiently which gives the Magazine look real and

professional. Improvements can be made by taking advantage of Photo Shop and edit the images better.





GHR

Minimal Level 1

10 – 23 marks

Basic Level 2

24 –35 marks

Proficiency

Level 3

36 –47 marks

Excellence

Level 4

48 –60 marks

framing a shot,


elements as

appropriate

It is difficult to tell

what the CVI is on

the Magazine. This

is due to the

positioning of the

photo; it is not clear

as to where the

Magazine wants

the audience to

look as all three are

stretched out

creating a bleed.


distances asappropriate

Only one shot has

been taken; whichis the mid shot. The

images have been

taken from the

same distance; so

there is no variety

in the Magazine.

shooting material

appropriate to the task

set

Most of the models

match the genre;

however, there is a

model on the

Contents page

dressed in

completelydifferent clothes.

This makes the

Magazine

inconsistent as to

what the specified

genre of the

Magazine actually

is.

selecting mise-en-



and setting

The setting of the

photo shoot seems

to be changing, as

does the outfits

most of the modelsare wearing. There

are too many

colours going on,

they haven’t

specified to three

colours for their

colour palettes.

manipulating

photographs as

appropriate to the

context for



The manipulation

of the photographs

seems to have just

been stretched

landscape. It

doesn’t give the

Magazine any sense





of professionalism

as the location of

the images are

wrong (as are the

resizing of the

images).

accurately usinglanguage and register

The languageregister isn’t

consistent

throughout the

Magazine. It is too

informal and

‘chatty’; there is no

intelligence

portrayed through

this Magazine

whatsoever.

Neither is the

language used.

They are unable tokeep the register

constant, which will

lead to a lack of

professionalism.

appropriately


and text

GHR hasn’t

appropriately

integrated

illustration and

text. The images

are overlapping the

text, making it hard

for the audience to

read.


of conventions of


It isn’t clear that

they have

understood the

conventions of

layout and page

design because it

has been poorly

designed. There is

no consistent

theme that they

can apply the

Magazine to. Itlooks like that they

have located the

images and text in a

random order.



fonts and text size

They use different

fonts in the three

main aspects of the

Magazine.

However, it hasn’t

been used

effectively and

hasn’t been placed

in an appropriatearea so that it is





clear and eye

catching to the

audience.

Important

information is used

with different

fonts; however itisn’t an effective

font. The text size

has been altered in

order to emphasise

the importance of

it.


for the task set

The images haven’t

been properly

photo shopped, as

it is still visible on

the edges of the

image.

Summary Comment:

Overall, the GHR hold the aspect of a simple Magazine and it is evident that you can distinguish that it is a

Magazine. However, it isn’t done to best of its ability and it lacks a lot of professionalism and looks like a little

kid has done it. It doesn’t give the sense of efficiency and doesn’t look like the Magazine has been planned in

anyway whatsoever. The audiences’ needs and what appeals to them hasn’t been taken into considera tion

when making GHR.





BUZZ

Minimal Level 1

10 – 23 marks

Basic Level 2

24 –35 marks

Proficiency

Level 3

36 –47 marks

Excellence

Level 4

48 –60 marks

framing a shot,

including and excludingelements as

appropriate

The model is the

CVI of theMagazine. It is easy

to tell, as there is

only one person on

the Cover. It is clear

to the audience

who the focal point

of the Magazine is.


distances as

appropriate

There is a variety of

shot distances in

the Magazine. Mid-

shot and low angle

have been used.

Even though there

are different shots

used, they are

subjected to a

minimal.

shooting material


set

All of the models

match the specified

genre. You can also

see the different

genres the

Magazine features

on the Contents.

Although it is clearas to what genre

this Magazine

belongs to, more

could be done in

order for it be

explicit.

selecting mise-en-



and setting

The camera the

model is carrying

matches the genre,

as does the outfits

that they are all

wearing. The

lighting isn’t allgood, as there is a

shadow behind all

the models. It is

clear that one of

lights needs to be

brighter; in order

for it to be

professional

enough. The

setting is of the

norm, a plain white

backdrop.

manipulatingphotographs as

The image on theDPS looks as if the





appropriate to the

context for



Magic Wand has

been applied to it.

The white backdrop

is less visible, as it

the shadow behind

the models.

accurately usinglanguage and register

The language usedcreates a

relationship with

the Magazine and

the audience;

encouraging them

to purchase it. Even

though it comes

across as informal,

the register is still

high; maintaining

the sense of

professionalism.

appropriatelyintegrating illustration

and text

The integrationbetween the

illustration and text

is clear. There is

separation between

the two and you are

able to read it.

However, there are

some aspects of the

Magazine where

the text is

overlapping the

image.


of conventions of


It is clear that this

Magazine shows

understanding of

conventions of

layout and page

design. The layout

fits the typical

Magazine. For the

Cover, the image is

located more to the

right than the

centre; this doesn’t

fit to the Rule ofThirds.



fonts and text size

There is a variety of

fonts and font’s

sizes within this

Magazine.

However, more

exciting and

different fonts

could have been

used to make the

Magazine have a

better appearance.

using ICT appropriatelyfor the task set

The ICT has beenused appropriately





for the task set, but

I don’t think it was

used to its full

potential. Whether

the shadow behind

the model was

intentional or not,that was poorly

edited.

Summary Comment:

Overall, this Magazine has potential to be good. However more exciting fonts could have been used to make it

more appealing to the audience. They could’ve placed some areas of the Magazine differently to make it look

professional and encourage people to go and purchase it. Buzz has stuck to their colour palette, so there isn’t an

overload of colours on the page.





DUBZONE

Minimal Level 1

10 – 23 marks

Basic Level 2

24 –35 marks

Proficiency

Level 3

36 –47 marks

Excellence

Level 4

48 –60 marks

framing a shot,


appropriate

The positioning of

the image has beenslightly altered, so

it isn’t exactly

straight. It still is

clear that that

model is the CVI

and the focal point

of the Magazine.


distances as

appropriate

There are only two

distinctive shots

available. Mid shot

and close up. I

think that they

could’ve used a

more variety of

shots, to show the

versatility of the

photographer and

Magazine.

shooting material


set

The model fits the

genre, only just. I

think that they

could’ve used

better poses in the

images. The

guitarist doesn’tseem to be

engaging with the

genre, it just looks

like he is merely

holding it for the

photo shoot.

selecting mise-en-



and setting

The guitar

coincides with the

genre, as it’s

stereotypical. The

large headphones

give away the

genre, which wouldattract their target

audience. The

lighting is bright,

which is going

against the genre.

As it is supposed to

be dimmed to

show a sense of

mystery and

curiosity.

manipulating

photographs as

appropriate to thecontext for

The photo has been

manipulated with

to show that themodels are unique







in their own way.

Also, attention will

be attracted to

them individually

to appeal to the

different genders.

However,personally I think

that they could be

manipulated with

differently so that

it is more effective,

therefore bringing

in more income.

accurately using


The normal

language is used

that is expected of

a Magazine. They

haven’t used

effective andattractive language

to grab the

attention of their

audience. It is plain

and boring. They

need to use more

dynamic words in

order to pursue

this.

appropriately


and text

They have done

this well. However,

there are aspects

of the cover,

contents and DPS

where the text is

overlapping the

image; which is

retracting the

attention from

what they really

want the audience

to see.


of conventions of


They have done

this well. As the

title, image andtext are all placed

in the correct

location. However,

I think that it could

be done more

effectively and they

could manipulate

some aspects of

the Magazine to

attract the

audiences’

attention more to

one thing thananother.







fonts and text size

They have used

different fonts and

font sizes cleverly

in the Magazine.

Personally, I think

that it pursues the

job that it wasintended to do; but

they could have

used a more

attractive font to

make it easier on

the eye.


for the task set

It is evident that

they have used

photo shop in

order to put the

Magic Wand into

practise and edit

the picture.

Summary Comment:

Overall, this Magazine has potential. I think that they should use their skills effectively and just pay more

attention to the detail of the Magazine. It is clear that some things aren’t thought through properly and it

doesn’t look professional enough.





Task 2

Now using the skills you’ve acquired in task 1, evaluate your own work and then two

pieces of work from classmates. Use the space provided to give specific examplesand write a summary comment at the bottom of the page.

Magazine title: IM

Minimal Level 1

10 – 23 marks

Basic Level 2

24 –35 marks

Proficiency

Level 3

36 –47 marks

Excellence

Level 4

48 –60 marks

framing a shot,


elements as

appropriate

The positioning of

the image has been

located in a good

place. However, it

doesn’t apply to the

Rule of Thirds. So it

doesn’t attract the

eye as much as it

should.


distances as

appropriate

There are limited

shots in the

Magazine, which

doesn’t show the

versatility of the

Magazine.

shooting material


set

The mid shot makes

the models look like

their specified

genre. However, I

think that therecould be certain

aspects that could

be improved.

selecting mise-en-



and setting

One of my models

suit the specified

genre that I would

like to portray.

However one of

them is dressed to

casually, which

doesn’t look like

they are a duo of

the same genre. Ithink that this area

of the Magazine

could be improved.

manipulating

photographs as

appropriate to the

context for



The image has been

resized to fit the

Magazine. However

it hasn’t been

resized to the right

size, so then it looks

tacky.

accurately using


There is some

relevant language

used to my target

audience. I don’t





think there has

been the

consistency of the

language and

register used in

order to reach out

entirely on thetarget audience.

appropriately


and text

The illustration and

text have been

integrated where

appropriate.

However, I think

that it could be

done to a better

potential.


of conventions of


This has been done

well. But I think it

could be done

more effectively, sothat it looks more

professional.



fonts and text size

I think that

appropriate fonts

and font sizes. They

have been used

effectively and can

attract attention

due to the obvious

difference in the

fonts.


for the task set

Photo Shop has

been used of the

Magic Wand.

Summary Comment:

Overall, this is a bad Magazine and needs to be heavily improved, especially the Double Page Spread.





Magazine title: IT (In Tune).

Minimal Level 1

10 – 23 marks

Basic Level 2

24 –35 marks

Proficiency

Level 3

36 –47 marks

Excellence

Level 4

48 –60 marks

framing a shot,including and excluding

elements as

appropriate

The positioning ofthe photo makes

the Cover look like

it’s been from a

professional

Magazine.


distances as

appropriate

There are the same

shots used in all

three aspects of the

Magazine. It

doesn’t show the

versatility of the

Magazine.

shooting material


set

The model looks

like the specified

genre, the

Magazine wants to

portray.

selecting mise-en-



and setting

The microphone

shows the audience

that this Magazine

has the genre of

the charts music.

Also the model, the

fact that she has

curly frizzy hair

gives away the

genre. The lighting

is bright, which

creates a heartfelt

atmosphere (which

is what chart music

tends to do)

manipulating

photographs as

appropriate to the

context for



Some of the photos

have bleeded the

page, so it looks

disorientated

(especially the

picture on ContentsPage). The

proportion needs to

be right, in order

for it be seen as a

professional

Magazine.

accurately using


The Magazine uses

some accurate

language and

language register.

However, you need

to be more creative

and really reach outto your target





audience.

appropriately


and text


text has been

appropriately

integrated, it is

clear and easy to

read.showing understanding

of conventions of


The Magazine

shows

understanding of

the conventions of

layout and page

design well. It is

evident that this is

a music magazine.



fonts and text size

This has been done

well. However, I

think there needs

to be a more

diverse font used to

attract the

attention more

easily.


for the task set

It is clear that

Photo Shop has

been used in order

to edit the images

to the ability it has

been. It is too

obvious that it has

been edited that

way and needs to

be done with extra

care next time.

Summary Comment:

Overall, this is a good Magazine. There are some aspects of the Magazine that could be improved slightly.

However it is starting to take shape, just adjustments need to be made for it be L3/L4.





Magazine title: H Magazine.

Minimal Level 1

10 – 23 marks

Basic Level 2

24 –35 marks

Proficiency

Level 3

36 –47 marks

Excellence

Level 4

48 –60 marks

framing a shot,


appropriate

The models have

been positioned inan eye-catching

place, which applies

to the Rule of

Thirds.


distances as

appropriate

There a limited

shots available.

Mid-Shots are the

overused one in the

Magazine at the

minute.

shooting material


set

The models reflect

the specified genre

that the Magazine

wants to portray.

selecting mise-en-



and setting

We know this is an

Indie Magazine,

due to the outfits

that the models are

wearing. The

dimmed lighting

gives a mysterious

aura to the

audience; which

would make them

want to purchase

the Magazine.

manipulating

photographs as

appropriate to the

context for



It is clear that the

images have been

resized and

manipulated. It has

been done to a

good standard.

However, in order

to improve it you

could perhaps

make the images

larger in order to

use the spaceeffectively.

accurately using


The correct

language has been

used in order to

attract your target

audience. I don’t

think the register is

consistent, you

could improve that.

appropriately


and text


text have been

appropriately

integrated. It isclear and you can




easily read each

aspect of the

Magazine without

any problem.


of conventions of


The magazine

shows good

understanding ofconvention of the

layout and page

design. It is clear

that H Magazine

looks like a

professional

Magazine.



fonts and text size

I think that the font

reflects the type of

genre that this

Magazine is. The

font sizes have

been usedeffectively.


for the task set

It is clear that

photo shop was

used. However

more could be

done to edit this

better, to improve

the quality of this

Magazine.

Summary Comment:

Overall, this is a good Magazine for the type of genre that it’s portraying. The amount of text, images and blank

space has been used effectively and there is a good balance between them all. In order to improve, I think that

you should try and adjust the Contents page by relocating some of the text and images.

Evaluating Work.

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