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Event Evaluation Report

Rio Mints BTL Promotion Activity

Venue - Park Towers

Date - 23rd March 2012

Time - 4:30 pm to 6:30 pm

10Eventz is an event evaluation and optimization service provider. For further details, please contact us

at [email protected]


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Product Evaluation


3/17

1= Best, 2=Good, 3=Ok, 4=Not Good, 5=Very poor

Comments:

1. The reason why people loved the appearance was because the event was supposed to be acolorful display of cultural and patriotism and the color scheme of the product added even more

joy to the environment.

2. Since the respondents had never tried any other product in the category of Medically tailoredFruit Flavored Mints, majority found the product very unique.

3. The respondents did not have opportunities to try more than one flavor, because the sampleswere all packed and people found it difficult to control children while opening the sample

packages.

4. The size and design of the product makes it very portable and the same is proven by the opinionof the consumers.

5.

The consumers found the product trendy since they thought that it would appeal to consumersfrom a wide variety of professions.

6. The packaging of the product is very durable and he customers loved the concept. The productseemed to have portrayed a very cool look probably because, none of the other mouth

freshening products have such a trendy and attractive packaging.

1 2 3 4 5

Column1 0 0 0 0 0

Appearance 6 18 8 6 0

Unique 10 18 4 4 2

Flavours 0 6 12 10 10

Portability 18 12 0 2 6

Trendy 6 20 2 8 2

Packaging 26 4 0 2 6

Cool Look 24 4 8 0 2

0

5

10

15

20

25

30

Rate

Product Evaluation


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Customer Demographics


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5 to 10 10 to 13 13 to 17 18 to 25 25 to 40 40 above

frequency 2 2 2 12 16 4

0

2

4

6

8

10

12

14

16

18

Freq

Age

Male Female

Frequency 26 12

0

5

10

15

20

25

30

Freq

Gender


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Lower

Middle

Higher

Middle

Higher

MiddleFrequency 18 6 14

0

2

4

6

8

10

12

1416

18

20

Freq

Precived Class

Higher

Bachelor's Masters PhD

Frequency 34 4 0

0

5

10

15

20

25

30

35

40

Freq

Education Level


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Comments and Observation:

1. Most of our respondents were from the age bracket that consists of professionals or graduatingstudents, thus our evaluation can easily be considered very close to accurate.

2. Most of the consumers were male since the females were either too shy to come to the stall andask for a sample OR to reply to our questions.

3. The reason most of the respondents are from the lower and higher middle class is because 23rdMarch was a public holiday and families from these classes rarely get to attend such functions

and that too in such a different, secure and full of variety.

4. Most of the consumers were either Bachelor or Intermediate students since children below thatage were too busy enjoying the activity.

5. Since the event consisted of very young aged student, mostly 5 to 10 year olds, they had to beaccompanied by parents. During the sponsored activity, parents of the participating children had

been coming to the stall mostly.

Single MarriedFrequency 8 30

0

5

10

15

20

25

30

35

Freq

Marital Satus


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Event Evaluation


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Comments:

1. The evaluation of this activity was initiated at around 4:30 pm when theevent was at its peak.

2. We placed ourselves on the right hand side of the stall, with the activityhappening right beside us. Mots of surveys were conducted between 5 to 6,

since there was little or no attendance at the stall.3. As the evaluation shows most of our respondents had been at the venue a

long while before we reached the venue.

4. Assuming that the promotion had started at around 3:30, we must expectsignificant effect of the promotion on the customers in and that a lot of

event attendees and participants would be aware that Rio Mints was

sponsoring this event.

Attractive Effective Entertainingnot an activity

at all

not

comprehensible

Freq 4 0 2 18 14

0

2

4

6

8

10

12

14

16

18

20

Freq

What do you think you of this event?


10/17

Comments:

1. As the evaluation suggests, almost all our respondents knew about 8XMand Skimillac while no one knew what Rio Mints was doing there.

2. The reason that Rio Mints did not seem like a sponsor was because it wasnot doing any promotional activity, while the other 2 sponsors were

singing, dancing, interviewing and entertaining everyone they could find.

3. These 2 sponsors were continuously involved in escorting people to theirstall and convincing them to try their product, while Rio Mints stall was

either deserted most of the time, or we had to convince people to come to

our stall.

4. The people were of the opinion that if Rio Mints was sponsoring thisactivity they should have engaged the public and entertained them.

8XM Skimillac Rio Mints

Freq 26 12 0

0

5

10

15

20

25

30

Freq

Who is the sponsor of this event?


11/17

Comments:

1. The result of this evaluation reinforces the fact that promotional activitieswere not at all effective.

2. If the activities of Rio Mints are compared with the activities which werecarried out by the other sponsors, it would be very easy to come to the

conclusion that Rio Mints needed to work extremely hard to steal the

show.

3. This lack of promotional activity might have been the result that very fewpeople showed up to the stall during the peak of the event.

4. The initial activity of distributing Rio Mints amongst kids was a good idea,but then we saw that none of the kids forced their parents to come to Rio

Mints stall for more.

Yes No

Freq 24 7

0

5

10

15

20

25

30

Freq

Is the promotion active enough?


12/17

Comments:

1. These replies were taken after the consumers were told that themints were sugar and fat free.

2. The high level of agreement was also due to the fact that there wasinsistence by the evaluation team towards the consumers to try the

product. The reason of insistence being that evaluation would have

been incomplete or very difficult if this was not done.

3. A lot of respondents also chose to try the product after being toldthat it was a Swiss product complementary to the popular belief

amongst Asians that all Swiss imported confectionaries are delicious.

4. A few families came to the stall just because they wanted to givetheir kids something sweet so they would stop annoying them.

5. A small percentage of the subjects took the free sample without anyintention to judge the product.

Yes No Maybe

Freq 20 14 4

0

5

10

15

20

25

AxisTitle

Would you like to try the product

now?


13/17

Comments:

1. Majority of the respondents had never tried Rio Mints before2. Surprisingly, a good percentage of those who had tried it before, were very

fond of the product.

3. Those who had tried it before did not want to try any new flavor, ratherthey wanted to try the same one they had tried before.

4. A large fraction of those who bought boxes from the stall, were those whohad tried the mints before.

Yes No

Freq 8 30

0

5

10

15

20

25

30

35

Freq

Have you tried Rio Mints before?


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Comments:

1. To us this is probably the most important information that this evaluationprovides regarding the buying behavior of customers towards this product.

2. As can be seen from the graph, since the product is for adults who usuallyhave to follow certain corporate ethics

Comments:

This result show that since most of the respondents were parents of kids

attending the event, thus most of them give education and welfare a high

priority.

Style Quality Need Fashion Discount Taste

Freq 0 4 16 2 14 2

0

2

4

6

8

10

12

1416

18

Frew

What would convince you to buy 60

mints for 150 Rs?

School

Sports

Corporate

Events

Patriotic

Events

Welfare

EventConcert

Education

al events

Freq 6 10 4 12 2 4

0

5

10

15

Freq

If you owned this brand, what sort of

activity would you sponsor?


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Photos of Event


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Recommendations

Catalogs to be provided near the entrance. More entertaining activities should be conducted. Campaign should seem attractive to consumers from all ages. Target market should be kept in mind while reaching out to customers

during BTL activity.

Samples should be kept opened and mixed in one place. Size of the stall should be bigger and appropriate no. of volunteers should

be available throughout the promotional campaign.

The most appealing flavors should be identified and should be distributedto the consumer before all other flavors.

Promotional activity will have a much better effect if there are youthengaging activities, like small games and competitions, if audio and visual

displays facilities are not available.


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