EV & EVSE Presentation (Feb 2011)

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Electric Vehicle &

Electric Vehicle Charging Point

Overview

February 2011

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About 7G Media

Seven G Media helps clean-tech

and early-stage companies design

and implement their marketing

needs

We are an Oregon-based firm

serving innovative companies that

are making the world a better

place

If you are looking to establish or

build your brand, you’ve found the

right partner in Seven G Media

2

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EVs are Coming

3

Nissan

General Motors

2010 2011

Audi

BMW

Tesla

Fisker

Renault

2012

Volvo

Volkswagen

Daimler

Hyundai

Toyota

Plug-In Hybrids and Electric Vehicles will account for 35 percent of all U.S. auto sales by 2020 (EPRI and Oak Ridge Nat’l. Lab).

One million EV charging stations need to be installed in the United States by 2015 and 5 million installed worldwide (Pike Research)

Twenty six percent of new cars sold in 2020, or 14 million, in the major developed markets will have electric or hybrid power trains (Boston Consulting Group).

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Electric Vehicle Value Proposition

Kick Our Oil Dependence

Integration of Renewables

GHG Reductions

Improve Reliability

Killer App for Smart Grid

Energy Storage

Load Management

4

Source: Nissan Global

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0

100

200

300

400

500

600

2010 2015 2020 2025 2030 2035 2040 2045 2050

Gre

en

ho

use G

as E

mis

sio

ns

Red

ucti

on

s (

mil

lio

n m

etr

ic t

on

s)

Low PHEV Share Medium PHEV Share High PHEV Share

Greenhouse Gas (GHG) Emissions

Impact would be

low in early years,

but could be very

high in future

A potential 200-500 million metric ton annual reduction in GHG emissions

Annual Reduction in GHG Emissions due to PHEV Adoption Source: EPRI

5

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The Electric System of the Future

Killer App for Smart Grid

Energy Storage

Load Management

Integrate Renewable

Energies

EfficientBuildingSystems

UtilityCommunications

DynamicSystemsControl

DataManagement

DistributionOperations

DistributedGeneration& Storage

Plug-In Hybrids

SmartEnd-UseDevices

ControlInterface

AdvancedMetering

Consumer Portal& Building EMS

Internet Renewables

PV

Source: EPRI

6

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EV Acronyms

EV: Electric Vehicle

PHEV: Plug-In Hybrid EV

BEV: Battery Electric Vehicle

HEV: Hybrid Electric Vehicle

REEV: Range Extended EV

GEV: Grid Enabled Vehicle

EVCS: Electric Vehicle

Charging Station

EVSE: Electric Vehicle Supply

Equipment

ICE: Internal Combustion

Engine

7

Source: GM

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Annual Comparison

Gas (Nissan Altima)

@ 28mpg, $3 gal

The cost per mile is $0.11 or

$1,600/year

CO2 emissions = 10,393lbs &

28 mpg

CO2 emissions (U.S. Avg.) =

14,772lbs & 19.8 mpg

EV (Nissan Leaf)

@ $0.08 kWh electric rates

The cost per mile is $0.017 or

$248/year

CO2 emissions from electric

plant = 5,495lbs

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Hybrid Sales & EV Sales Forecast

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

2000 2001 2002 2003 2004 2005 2006 2007

Forecasted EV Sales

2010-2020

Hybrid Sales

2000-2007

Hybrid Sales EV Forecasted Sales (Morgan Stanley Research 2008)

President Barack Obama has set a

national goal to get one million plug-in

hybrid cars on the road by 2015

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EV Sales Forecasts

Who Forecasted Annual Sales in

2020

Bloomberg New Energy Finance 1.6 million

Deloitte Consulting 465,000

Center For Entrepreneurship &

Technology (UC Berkeley) 2.7 million

Electric Power Research Institute 560,000

Credit Suisse 380,000

Morgan Stanley Research 1 million

Deutsche Bank 1 million

Source: above firms’ websites

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EV Production Forecasts

Who Forecasted

Production 2012

Forecasted

Production 2015

Nissan LEAF 25,000 100,000

GM Volt 120,000 120,000

Tesla Model S EV 5,000 20,000

Fisker Nina PHEV 5,000 75,000

Ford Focus EV 10,000 20,000

Think! City EV 5,000 20,000

Source: DOE’s “One Million Electric Vehicles By 2015” Report

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EV Charging Infrastructure

A hurdle for drivers thinking about transitioning to an Electric

Vehicle would be the vehicle’s range.

A reliable and recognizable network of EV Charging Stations

would provide certainty and comfort to new EV drivers concerned

about recharging batteries and “range anxiety.”

A 2008 federal study found that a “rich” charging infrastructure

would eliminate the need for bigger EV batteries (40+ miles) and

thereby reduce vehicle price, making the vehicles more

accessible.

A 2008 Tokyo Electric Power study found EVs were driven more

when drivers knew DC Fast Chargers were installed nearby, even

though they rarely used those charging stations.

12

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Charging Level Types

Type Service Usage Charge

Output

Time to

Charge

Chevy Volt

Level 1 120v / 12a Home/Public 1.4kW/hr ~ 11.5 hrs

Level 2 208-240v / 15-80a Home/Public 3.1 – 19.2kW ~ 1-5 hrs

DC Fast

Charging

3-phase 400V Public/Private

~ 50kW <30 Minutes

Level 3 480v / 100-400a Public/Private 48 – 192kW <30 Minutes

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EVSE Charging Locations

Public

Employers/Retail

Residential

Most

charging

will occur

at home

Secondary

location for

charging

stations

Public stations

needed mostly

for reassurance

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EVSE Vendors

Aker Wade (Virginia)

Shorepower (Oregon)

Eaton (Ohio)

Ecotality (California)

ClipperCreek (California)

Aerovironment (California)

Coulomb (California)

Better Place (California)

OpConnect EV Charging System (Oregon)

Schneider Electric (France)

15

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Thank You

For more information:

Nathan Isaacs

[email protected]

503-810-7013

www.sevengmedia.com

#sevengmedia

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