Lara Ankersmit Head of Digital NOS @laram September 2016
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Lara AnkersmitHead of Digital NOS
@laramSeptember 2016
Distributed news via social media
To reach new customers
US news ‘start-‐ups’
The old social media strategy is to seduce customers to click on a link. The new social media strategy is to bring the news at places where the public is.-‐-‐Buzzfeed
How our content is shared is our most important KPI. Adapt to the social platform, make sure customers want you as their news source on every platform they use. -‐-‐Now This News
Why did social become so important?
• Answer: for their traffic. • But, the online ad model is broken > there’s no scarcity and no premium. Online inventory is endless• Every ad driven site was focused on increasing their traffic and social media was a big part of it.
NOS distributed – examples
NOS on Instagram
NOS Instagram6-‐7 posts a dayShort videosInstagram storiesContextEdgy
NOS Snapchat
NOS on SnapchatDaily Headlines (“snaplines”)
• Facebook Live• Facebook Instant Articles• Facebook Shares
• FB is great place for live video because you already have a built-‐in audience there who you know likes your content.
Mashup > powered by NOS
Mashup
• Working togheter with YouTubers• Every Wednesday • Telling and visualising the news of that week• Two journalist and 1 YouTuber• For age group: ± 13-‐19 years
New forms of bringing the news to a different audience
US Elections
US Elections
All products from NOS Lab
What’s next?
• VR > Samsung, YouTube, start-‐ups, broadcasters• Artificial Intelligence > repetitive work that can be (beter) done by robots• Distributed News > to bring the news where our public is• Data informed > instead of data driven• Messaging apps > chatbots, FB messenger, Whatsapp etc.
Thank [email protected]@nos.nl
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