TITLE OF PRESENTATION Subtitle Name Presenter EVENT WITH A RATHER BIG NAME 20XX
Europeana Members Council Meeting, The Hague by Eleanor Kenny
Mar 20, 2017
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TITLE OF PRESENTATIONSubtitleName Presenter EVENT WITH A RATHER BIG NAME 20XX
Thematic campaigns
• annual overarching thematic campaigns
• focus and strengthen the communications that support our work
What and Why
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1. Highlight availability for reuse
2. Improve quality of data
3. Highlight the unique nature of Europeana content
4. Demonstrate value to stakeholders
Carlos Marcelino
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Thematic campaign
• 2018 = Migration: European Year of Cultural Heritage
• 2017 = Words and Text
All about words
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1. Online and Social Media2. Focus = active engagement with Libraries and Archives3. Highlight existing content & collecting some specific high quality text 4. Show content is broader than visual images.
Carlos Marcelino
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Thematic campaign
• Positioned under the #AllezCulture umbrella: #AllezLiterature• Active participation of Institutions• Involving the Members Council #AllezCulture working group• 4 consecutive phases • Genres: Letters - specifically Europeana 1914-18 love letters and diaries - letters; Poetry; and Books.• Link to external milestones
•
Key elements
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1. Valentine’s Day (14 February) 2. World Poetry Day (21 March) and 3. World Book Day (23 April)
Carlos Marcelino
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Thematic campaign2017 Timeline
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• Preparatory phase: Dec-March
• Define theme: by Feb 2017
• Develop & finalise campaign elements: Dec to Feb
• Reach out to Members Council: Members council meeting Feb 2017
• Reach out to institutions: February 2017
• Campaign runs: in four phases from mid Feb -–into Autumn 2017.
Launch: 14 Feb 2017Phase 1: 14 Feb – 23 March 2017Phase 2: 23 March – 21 April 2017Phase 3: 21 April – end May 2017 Phase 4: August to October 2017
Carlos Marcelino
To change the title's text colour so it matches the footer, go to the Powerpoint colour panel - you’ll find swatches of all the Europeana brand colours there. (Don't forget to delete this comment box!)
What role can the Members’Council play in #AllezLiterature?
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Woman Reading a Letter | Johannes Vermeer1663, Rijksmuseum
Netherlands, Public Domain
21 October 2015
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