Strategies for digital switchover Trygve Rønningen (CEO and Editor in chief of P4, Norway) Beatrice Merlach (CEO, MCDT, Switzerland) Jan Westerhof (Director Radio, NPO, The Netherlands) #rde14 Europe is an annual conference for public and private radio with 55 sessions and 12 ation was held at the latest event in Dublin 23 – 25 March 2014 which gathered 1300 rad countries. Next event will be in Milan 15 – 17 March 2015. Info at www.radiodayseuro
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European strategies for digital switch-over for radio. Radio executives from Norway, Switzerland, The Netherlands and UK.
Terrestrial TV finished switch-over from analogue to digital broadcasting all over Europe in 2012. Now the process moves on with radio. Norway plans to turn off FM in 2017. Other countries have not yet defined any dates. And small radio stations are anxious about what switch-over will mean for them.
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Transcript
Strategies for digital switchover
Trygve Rønningen (CEO and Editor in chief of P4, Norway)Beatrice Merlach (CEO, MCDT, Switzerland)Jan Westerhof (Director Radio, NPO, The Netherlands)
#rde14
Radiodays Europe is an annual conference for public and private radio with 55 sessions and 120 speakers.This presentation was held at the latest event in Dublin 23 – 25 March 2014 which gathered 1300 radio leaders
from 60 countries. Next event will be in Milan 15 – 17 March 2015. Info at www.radiodayseurope.com.
Digital Radio – Norway
Trygve RønningenCEO
P4 Radio Norway
Source: TNS Gallup PPM 2013
The Norwegian market - 2013 (on
group level)
65%
22%
12%
1%
NRK totalMTGSBSOther
If this was a (honest) quiz show......
The questions.....• Can we be sure that radio stays powerful as an analogue
medium surrounded by digital content and interactivity?
• Can we defend our market share with a limited numbers of (expensive) analogue channels?
• Can we be sure that we keep our FM licenses for ever?
Yesorno?
The future of radio is not analogue….
Norway goes digital.....
Digitalization is not a quick fix.....Establishing of World Dmb Forum
(aka EuroDabForum)
Dab testing and live streaming on internet
Parliament supports digital radio
National license for Dab transmission
First Dab recievers in market
Parliament: “50% digital listening before FM shut down”
DAB+ advantages:• Room for more channels: more choice for the listener• Better sound quality (no noise)• Easier tuning• Capacity for additional data services• Less vulnerable infrastructure• Better cost effectiveness than AM/FM