How to create a wow brand European Outdoor Summit 2013 Café Opera / Stockholm 2013 10 17 Keynote by Johan Ronnestam
European Outdoor Summit 2013 Keynote
Sep 11, 2014
The Summit is an initiative of the European Outdoor Group (EOG), the association set up to represent the common interests of the European outdoor industry. As a pan-European organisation the EOG is uniquely placed to support the Summit, which will be held in alternate years in different countries. This year it was held in Stockholm, Sweden and I was the keynote speaker on the opening night. This is my presentation.
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Transcript
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How to create a wow brandEuropean Outdoor Summit 2013
Caf Opera / Stockholm 2013 10 17Keynote by Johan Ronnestam
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Google Keyword: Johan Ronnestam
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I like technology...
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but I love the nature
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HOW TOcreate a WOW brand
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...that saves the world
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...and stands the test of time.
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The future of branding!
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Galaxy Gear commercials are brilliant ads for a
terribleproduct
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The future of branding?
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LOOSINGAll Control!
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3
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1. Social
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the l ink Social
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+1 billion
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+4.9 millions
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50% 50%
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80%
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Container vs Content?
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is king!Quality
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On every device...
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2. Mobile
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1972
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16 millions
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+140 millions
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Digital Paper
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Q1 Q2 Q3 Q4
Digital Paper
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3. Generation Y
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They wear social technology
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They expect design excellence!
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Theyve seen it all
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They create new brands (That aims disrupt your brand)
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Spoiled with content
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Innovation & technology drives brands (and sales)
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19
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14019
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840
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...and then also consumerism
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a fine line
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?
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Technology changes
everything...
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Product is advertising
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Speed
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FOCUS!
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Organisation
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Humans
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Design
Innovation
Authenticity
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How?
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In Sweden 2012: Half of the three year olds use the
internet and 40% of the two year olds.
.se
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How?
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Wanted position
But you end up here.... Insight and
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Oh. One last thing
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Be responsible
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Rock on!
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