Admission requirements Key features Who is the program aimed at? I.A.E Customer Scientist CRM or e-CRM Manager CRM Project Manager Customer Experience Manager Customer Engagement Manager In all areas of industry and services Jobs targeted • Training in English in four different countries: Poland (UE Katowice), France (Grenoble IAE), Germany (Aschaffenburg U. of Applied Sciences) and Spain (U. CEU Cardinal Herrera, Valencia) (...) • (...) to harness an international culture of management • Active pedagogy based on intensive team work to implement field projects and solve case studies • An advisory board which includes customer relations professionals, to meet job market expectations The MERCURI Master’s degree is aimed at students with a degree or a bachelor’s degree in Economics and Management, but also at students with scientific, literary, legal, sociology or psychology backgrounds, provided that they demonstrate a real interest in relationship marketing and, if possible, have some initial experience (internship, summer job, study project, etc.) in this sector. Candidates should also demonstrate a genuine interest in the international dimension of management, have a cosmopolitan profile and a very good command of English. EUROPEAN Master in customer Relationship Marketing The Master MERCURI is a path of the Master Marketing and Sales. Its goal is to train marketing professionals over two years, who are capable of understanding the challenges of customer relations, defining strategies in this field and implementing them. Admission level: Bachelor - 180 ECTS Credits Program level: Master (2 year program) - 300 ects crédits Dual Degree Eligibility Bachelor’s degree with 180 validated ECTS Minimum level of English B2 as attested by an internationally recognized test Admission Interview with a jury of academics Poland (UE Katowice), France (Grenoble IAE), Germany (Aschaffenburg U. of Applied Sciences), Spain (U. CEU Cardinal Herrera, Valencia)