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EUROPE ONLINE PAYMENT METHODS: SECOND HALF 2017
PUBLICATION DATE: FEBRUARY 2018
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-7 TABLE OF CONTENTS I PAGE 8 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 9 METHODOLOGY I PAGE 10 RELATED REPORTS I PAGE 11 CLIENTS I PAGE 12-13 FREQUENTLY ASKED QUESTIONS
PAGE 14 ORDER FORM I PAGE 15 TERMS AND CONDITIONS
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PRODUCT DETAILS Title:
Type of Product:
Category:
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Covered Countries:
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Europe Online Payment Methods: Second Half 2017
Market Report
Online Payment
Europe
Belgium, Czech Republic, Denmark, Finland, France, Germany,
Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal,
Romania, Russia, Spain, Sweden, Switzerland, Turkey, UK
English
PDF & PowerPoint
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QUESTIONS
ANSWERED
IN THIS REPORT
What were the leading online payment methods in Europe 2017?
How do payment preferences of online shoppers in Europe vary across 20 markets?
What are the key payment trends in Europe?
How important is payment security to European online shoppers?
What is the current state and the prospects of mobile payments in Europe?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
EUROPE ONLINE PAYMENT METHODS: SECOND HALF 2017
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CONCERN OVER PAYMENT SECURITY GROWS AMONG ONLINE CONSUMERS IN EUROPE
The online payment methods landscape in Europe remains dynamic, as B2C E-
Commerce sales continue to grow across the region and new payment regulations are
adopted. The revised Payment Services Directive (PSD2) becomes applicable in the EU from
January 2018, with some of the major consequences expected to be increased competition
in European payments, the emergence of innovative payment solutions and better security
for consumers. Safety of the payment process in online and mobile shopping remains a
major concern for digital buyers in Europe. According to a recent survey cited in the
yStats.com’s publication, the share of Internet users in the EU who were concerned about
security of payment online increased by several percentage points over the past four years
and was the highest in countries such as Ireland, Luxembourg and Spain.
The security of payment information also influences the choice of payment methods
when consumers in Europe make purchases online. In Spain, for example, close to two-
thirds of online shoppers named security as the top criterion for choosing a method to pay
online. Digital wallets such as PayPal were the most popular way to pay for digital purchases
in Spain, as they were in multiple other countries including Germany, Ireland, Italy, and
others. Overall, on regional average, digital wallets ranked ahead of international credit
cards such as Visa or Mastercard in terms of online shoppers’ preference, according to
results of a survey conducted in 2017 and cited in the yStats.com’s report. In Eastern
European countries, such as Czech Republic, Hungary, Romania and Russia, cash on delivery
was still one of the most popular payment methods as of 2017.
Mobile payment methods also continue to evolve across the region. In Denmark, for
example, MobilePay has become the second most popular payment method used by online
shoppers, while online shoppers in Sweden ranked mobile payment solution Swish as the
easiest and fastest way to pay online, according to research cited by yStats.com. The two
Scandinavian countries, along with Norway and the UK are also expected to have the
highest share of smartphone users making mobile payments in-store in 2018.
EUROPE ONLINE PAYMENT METHODS: SECOND HALF 2017
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MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
Top Two Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016
& 2017
Penetration of Bank Account Holders Willing to Share Personal Financial Data with Third-Party Providers to Use Their
Services, in %, by Selected Countries, August 2017
Share of Internet Users Who Believe that Mobile Payment is Not Secure, October 2016
Mobile Payment User Penetration, in % of Internet Users, by Regions, Q4 2015 & Q2 2017
Apple Pay User Penetration Compared to Overall Mobile Payment User Penetration, in % of Internet Users, by
Penetrated Markets, Q2 2017
FinTech Adoption Rate, in % of Internet Users, by Selected Countries, 2017
Most Used FinTech Services According to Internet Users, in %, 2017
Most Relevant Emerging Technologies for Large FinTech and Financial Companies to Invest In, in % of Respondents
in Each Group, April 2017
Top 10 VC-Backed FinTech Unicorns by Valuation, in USD billion, Q3 2017
EUROPE
3.1. REGIONAL
Top 10 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 & 2017
Concerns That Internet Users in the EU Have About Using The Internet for Online Banking or Buying Things Online,
in % of Internet Users, June 2013 & June 2017
Share of Internet Users in the EU Concerned About the Security of Online Payments, in %, by Country, June 2017
Cybercrimes That Internet Users in the EU are Concerned About, in %, June 2017
Share of Internet Users in the EU Who Were Victims of Bank Card or Online Banking Fraud, in %, by Country, June
2017
Overview of PSD2 Implementation Timeline, January 2018
Examples of New and Improved Payment Services That Could Be Triggered by PSD2, July 2017
Ways in Which Retailers Plan to Use APIs Following PSD2, in % of Payment Executives at Large Retailers Familiar with
Open Banking, August 2017
Payment Actors That Are Expected to Benefit the Most from PSD2 Implementation According to European Banks, in
%, June - September 2017
Value of Disclosed Funding of European FinTech Companies, in USD million, and Number of Deals, 2013 - 2016 &
January-August 2017
Breakdown of Disclosed Funding of European FinTech by Country, by Number of Deals and Value of Deals, in %,
2013 - August 2017
Top 10 Most Well Funded FinTech Companies, by Disclosed Funding, in USD million, August 2017
Top Countries in Western Europe by Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2018f
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EUROPE ONLINE PAYMENT METHODS: SECOND HALF 2017
TABLE OF CONTENTS (1 of 4)
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EUROPE (CONT.)
3.2. ADVANCED MARKETS
3.2.1. UK
Online and Mobile Payment Trends, January 2018
Top 3 Payment Methods Used in E-Commerce, in % of Internet Users, 2017
Top 3 Reasons for Checkout Abandonment, in % of Internet Users, 2017
Share of Consumers Willing to Give Online Retailers Permission to Initiate Payments Directly From Their Bank
Account Using Apps or Websites, in %, by Total Consumers, Millennials and Generation Z, August 2017
Most Appealing Use Cases of Open Banking, in % of Bank Account Holders, August 2017
Organizations Most Trusted With Providing Open Banking Services, in % of Bank Account Holders, August 2017
Factors That Would Encourage Consumers to Move from Browse to Buy Online, in %, June 2017
Reasons for Not Shopping Online, incl. Payment-Related, in % of Adults Who Have Not Purchased Online, by Age
Group, Q1 2017
Card-Not-Present Purchase Fraud Loss on UK-Issued Cards, by E-Commerce, Mail Order and Telephone Order and
Total Remote, in GBP million, and Share of Total Card Purchase Fraud Loss, in %, 2011 - 2016 & H1 2017
Proximity Mobile Payment Users Number, in millions, and Penetration, in % of Smartphone Users, 2016 -2021f
Breakdown of Apple Pay and Android Pay Users by Age Group, in %, Compared to Total Adults, 2016
Most Valued Aspects of Mobile Payment, in % of Mobile Payment Users, July 2017
Share of Internet Users Who Have Used Fingerprint Technology to Pay for Goods and Who Have Used “Selfie”
Payments, in %, 2017
3.2.2. GERMANY
Online and Mobile Payment Trends, January 2018
Payment Methods Used in E-Commerce, in % of Online Shoppers, May 2017
Top Payment Methods Offered in an Online Store and in a Brick-and-Mortar Store, in % of Merchants, September
2017
Types of Credit and Debit Cards Accepted in an Online Store, in % of Merchants with an Online Store, September
2017
Payment Methods Offered, in % of Top 1,000 Online Shops, 2015 & 2016
Most Important Payment Trends for the Next 3 Years According to Online Merchants, in % of Online Merchants,
2017
Breakdown of Implementation of Express Checkout Solutions, in % of Online Merchants, 2017
Breakdown of Optimization of Payment Process for Mobile, in % of Online Merchants, 2017
Payment Indicators Monitored by Online Merchants, in % of Online Merchants, 2017
Card Acquirers Used by Online Merchants, in % of Online Merchants, 2017
Payment Service Providers Used by Online Merchants, in % of Online Merchants, 2017
Perception of Tokenization Among Consumers and Merchants, in %, 2016
Share of Consumers Who Have Used Payment via Smartphone, in %, and Share of Non-Users Who Could Imagine
Paying With a Smartphone in the Future, in %, April 2017
Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017
3.2.3. FRANCE
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
TABLE OF CONTENTS (2 of 4)
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EUROPE (CONT.)
3.2. ADVANCED MARKETS (CONT.)
3.2.3. FRANCE (CONT.)
Breakdown of Main Barriers That Make Consumers Hesitant to Purchase Online, in %, by Total Population and
Online Shoppers, June 2017
Share of 3D Secure Payments, in % of Online Card Payments, April 2011 – April 2017
Mobile Payment User Penetration, in % of Smartphone Users, March 2017
Number of Mobile Payment Users, in millions, June 2015, June 2016 & March 2017
3.2.4. SPAIN
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 2016 & 2017
Breakdown of Factors Most Important in Online Payment Methods, in % of Online Shoppers, October 2017
3.2.5. ITALY
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
Breakdown of Awareness and Usage of New FinTech Services, in % of Internet Users, 2017
3.2.6. NETHERLANDS
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
3.2.7. SWEDEN
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
Reasons to Choose a Particular Payment Method, in % of Online Shoppers, Q2 2017
Awareness and Usage of Mobile Payment Solutions, in % of Internet Users, Q2 2017
3.2.8. SWITZERLAND
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
Mobile Payment User Penetration, by Current User and Potential Use, in % of Consumers, August 2017
Breakdown of Third-Party Mobile Payment Solutions Used, in % of Users, August 2017
3.2.9. BELGIUM
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
3.2.10. DENMARK
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
3.2.11. NORWAY
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 201
3.2.12. FINLAND
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
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TABLE OF CONTENTS (3 of 4)
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EUROPE (CONT.)
3.2. ADVANCED MARKETS (CONT.)
3.2.13. IRELAND
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
3.3. EMERGING MARKETS
3.3.1. RUSSIA
Payment Methods Used in E-Commerce, in % of Active Internet Users, H1 2017
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
Breakdown of Last Online Purchase by Payment Method, in %, 2016 & 2017
Top Criteria When Choosing an Online Store, in % of Online Shoppers, 2016 & 2017
Attitudes to Mobile Payment, in % of Respondents, Compared to Global Average, 2016
Breakdown of Awareness of Cryptocurrencies, in % of Adults, July 2017
Breakdown of Perception of Cryptocurrencies, in % of Adults Who Heard About Cryptocurrencies, in %, July 2017
Breakdown of Awareness of Blockchain, in % of Adults, August 2017
3.3.2. POLAND
Payment Methods That Encourage Online Shoppers to Purchase Online, in % of Online Shoppers, April 2017
Breakdown of Fast Transfer Services Used Most Often, in % of Online Shoppers Using Fast Transfer Services, April
2017
Payment Methods Used in Online Shopping, in % of Online Shoppers, 6 Months to October 2017
3.3.3. TURKEY
Number of Domestic E-Commerce Transactions with Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q3
2017
Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million,
Q1 2015 – Q1 2017
Breakdown of the Number of E-Commerce Transactions With Payment Cards by Mobile and Web, in %, Q3 2016
3.3.4. PORTUGAL
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
3.3.5. CZECH REPUBLIC
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
3.3.6. HUNGARY
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
3.3.7. ROMANIA
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
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EUROPE ONLINE PAYMENT METHODS: SECOND HALF 2017
REPORT-SPECIFIC SAMPLE CHARTS
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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research
The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to ensure
validity and reliability.
The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR EUROPE ONLINE PAYMENT METHODS: SECOND HALF 2017
Report Coverage
This report covers the online payment market in Europe. It
takes into account a wide definition of online payment, including payment
methods used in online shopping and mobile payment, such as remote
and proximity payments.
The major countries in the region are covered, while data
availability varied across the markets.
The report includes data mostly published within the second of
2017. The exact date of publication of the source is stated on each chart.
The time period which the data refers to differs by source.
Report Structure
The global chapter opens the report, featuring an overview of
global online and mobile payment developments.
Next, information about regional development and country
comparisons are included.
The rest of the report contains country-specific information.
Countries are grouped by advanced and emerging B2C E-Commerce
markets. Within each group, the countries are presented in the descending
order of B2C E-Commerce sales.
Depending on data availability, the following types of market
information are included: payment methods most used by online shoppers,
breakdown of E-Commerce sales by payment methods, trends in online
payment security and fraud, number and value of online/mobile payment
transactions, rankings of online payment providers, mobile payment usage
and consumer awareness of mobile payment providers. Not all the
mentioned types of information are available for each of the covered
countries. For the two countries leading in the region in B2C E-Commerce
sales, also online and mobile payment trends and news about major
players, such as payment providers and banks are presented on text
charts.
EUROPE ONLINE PAYMENT METHODS: SECOND HALF 2017
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METHODOLOGY
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