Europe is still here 17 - Comunicazione Europe...4 macro-areas, dedicated budgets for dairy, pork and beef. The Multi includes products issued from sustainable agriculture: we would

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EUROPE IS STILL HERE

STRATEGIES FOR 2017

EU AGRI POLICIES � The well-known CAP, now over 50 and recently reformed 1000s of Geographical Indications (quality schemes) The common EU logo for Organic Products since 2012 and renewal of the Organic Regulation Rural Development Fund and networks and.. Reg 1144/2014 to promote European agri-foods worldwide

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DEFENDING QUALITY

The Commission amended the 2008 Regulation, which now aims to: - Enhance the competitiveness of the agri sector - Increase consumer awareness on the merits of EU´s production methods and quality schemes - Consolidate the success of EU exports - Emphasize authenticity in the light of counterfeits (The EC defends our geographical indications all over the world)

RECORD ACHIEVEMENTS

From net importer with a deficit of €2.5 billion in 2009 the EU28´s agri-food exports reached €120 billion in 2014, the EU the world's number one food exporter, mostly of f high-value products Growth in demand is driven by emerging economies and third countries. The EU focus on quality, safety, traceability, animal welfare and environmental protection has proven very successful worldwide. �

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DEFENDING QUALITY

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Reg.1144/2014

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-Total yearly budget will increase from 60 to 200 Million € until 2020; financing rate is 70% for Internal, 80% for Third Country markets up to 3 years - Applications are sent directly to Exec Agency CHAFEA; in case of Multi Programmes, CHAFEA is the sole point of contact - Winning is based on scores (threshold is 62/100) via evaluations of 3 external experts who then meet to write the Consensus Report - Manufacturers of foods such as pasta, rice, biscuits, beer, wine, chocolate, are now eligible and allowed to place their brand in the communication

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The new Regulation entails several new elements:

Reg.1144/2014

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- In January 2 Calls are launched, for Simple (one Member State) and Multi Programmes (more than one MS). Deadline: end of April - They include various thematic priorities and geographical areas according to the EC Work Programme. - Eligible are: producers´associations, consortia, trade organizations, agri -  chambers representing at least 50% of their product/sector or recognized by the Member State - Activities include ad campaigns, trade fairs, social media, pr and press trips, POS promotions, workshops, travel and rental costs

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the 2016 calls

� - Total applications received for Single Programmes: 199. Winners: 60. 42 were ineligible, 52 below threshold - Highest nr. of applications from Italy (45) and Greece (31) Spain (22) , France (17). But: only 2 from Germany, 1 from Romania/Slovakia/Hungary, 0 from S Sweden and Luxembourg. - Budget available was 97 million, but requested were 310 Themes were mostly EU Quality Schemes (but organic played a minor role) - Lion´s share (42%) were F&V, followed by meat (30%), dairy (29%) - Total  applications  for  Multi  Programmess:  27.  Budget  requested  116,  available  14,3-­‐-­‐-­‐                                                      We  are  awaiting  the  list  of  winners…                      

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SOME STATISTICS

the 2016 calls

� - Although budget has increased, so have applications. They will continue to do so: a competitive procedure, albeit with a 30% success rate - High nr of ineligible proposals means that formal and admin aspects are crucial: if ineligible (part A) , proposal is not even evaluated - Some areas (USA, and China) were heavily over-, yet others like Africa, the Caribbean, were under- subscribed: choosing new markets is smart! - Joining big associations and forming large ones is rewarding: most win - The system encourages several applications in different topics: some won 4 or 5 programmes within the same time frame.                    

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OUR REMARKS

the 2017 calls

- Published 12.1.17. deadline 20.4. 85 million for Single, 43 for Multi

Programmes with 8 thematic priorities, including quality schemes, 4 macro-areas, dedicated budgets for dairy, pork and beef. The Multi

includes products issued from sustainable agriculture: we would encourage submitting several proposals. - 3 months may seem long, yet are barely enough to look for partners, identify markets, plan budget, activities, fill in the admin … - We recommend using the Q&A in order to minimize risks, and seek legal

advice in case of new producers´organisations         �

OUR RECOS

the 2017 calls

- Organisations and companies already active in international export and promotion are ideally suited. The proposal is basically a sound marketing plan - Own resources are needed: HR but also funds, experience and know-how - But also: focus, patience, resilience, motivation and flexibility - In case of first time failure, the evaluation should help to succeed next time - PREPARING AHEAD IS THE BASIS OF SUCCES

OUR RECOS

challenges

Logistics, distribution�

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Fear of competitors�

Fragmentation�

Case-history di successo �

� concluding remarks

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The EU offers great opportunities for all. Our agency can support you thanks to our long-standing experience in international marketing and EU Project management Contact us at: [email protected]

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Case-history di successo �

� concluding remarks

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LET US BUILD OUR SUCCESS TOGETHER

THANKS TO THE EUROPEAN UNION!