euronics(on line)

Gary MillarGary MillarHead of MarketingHead of Marketing

Heidi AndrewsHeidi AndrewsOnline Marketing coordinatorOnline Marketing coordinator

Source Gfk July 2012

The UK market is split into

5 main sectors5 main sectors

The pressure is onpressure is on. . . . . .

MarginsMargins being squeezed

Demands frommanufacturersmanufacturers

Consumer Consumer demands

Credit Credit constraints

Financial Financial market fears

5

6

7

8

Our markets are moving more and more toOur markets are moving more and more to Multi-channel RetailingMulti-channel Retailing

Circa 1963Circa 1963

Circa 2012Circa 2012

How important is it to be able to purchase from a multi channel retailer?multi channel retailer?

There are many key elements to developing, supporting and managing developing, supporting and managing

the strategythe strategy

The 4 key pillars4 key pillars

"Achievement is largely the Product of steadily raising one’s steadily raising one’s levels of aspiration and levels of aspiration and expectation."expectation."Jose Maria Olazabal

after retaining the Ryder cup 2012

The EuronicsEuronics brand embraces our

Aspirations and ExpectationAspirations and Expectation

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Our PropositionOur Proposition

What makes makes us differentus different?

Real people, Real service

Store layout

The retail store concept has been introduced to Support Euronics agents who wish to enhance their customers Shopping experience

The store layout is designed to maximise

and enhance sight lines

Clear sight lines will always enhance the customers experience

• In order to effectively promote and support agency product through the agency we will need;

• Full marketing support

– Point of Sale packs supporting agency product

– Local press templates

– Leaflets/Brochures

– Window display, Window vinyl’s

– Advertising both on and off line

The Vision Summary

Fully transaction Fully transaction twin platform

Non transactional information onlyinformation only

20

Who do we benchmarkbenchmark Against

21

What do we benchmarkbenchmark Against

22

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Key Brand Messages

Hero Products

Key Product Categories

Manufacturers Banners

Navigation Bar

Hero Product

Multi Products

Brand Messages

Filters

List or Grid List or Grid layoutlayout

Specifications

Unique Content

Price & Warranty

Customer Reviews

Agent

Recommendations

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The EuronicsEuronics brand embraces our

Aspirations Aspirations and and

ExpectationExpectation

Customer Journey (HEHD)Customer Journey (HEHD)

Euronics.co.uk Product selected Add to basket Payment Order placed

Order PickedOrder DispatchedOrder Delivery

Checkout

££

Consumer receives their product

Confirmation sent toEuronics (SAP)

E-mail and SMS sent to Member

Member contacts theconsumer

Member confirms contacts with the

Consumer via admin site

Euronics AgentEuronics Agent

Commission paid

… What is optimisation …

… Imagine your store with No Labels…

Unique contentReliable ‘Key words’Use Key words effectivelyUse ‘Meta tags’ H1s & H2Use ‘Alt tags’ on imagesCreate ‘Back links’ Submit ‘Articles Use ‘Blogger outreach’Have a Social presence

TalkTalk to your consumer to your consumer don’t shoutdon’t shout

The UK market has approximately

40 Million40 Million social media users (30m facebook 10m twitter)

89% 89% of the worlds population use social media

54% 54% of monthly users access via a mobile device

36% 36% of UK consumers ALWAYSALWAYS research online before they buy

A further 58%58% sometimessometimes research on line before they buy

A massive 94%94% now Research on line

before they buy

Source Multichannel shopper stats 2012:

Before they get out of bed, 89% 89% of facebook users check their news feedscheck their news feeds

Twitter now has 10 million10 million active users in the UK and

140 million 140 million worldwide

4%4% of online sales are

directly influenced by

Social Media Social Media &

Status Status UpdatesUpdates

21%21%of

social media users willpay a premium for a brand who offer

good good customer customer Service on Service on

SocialSocialnetworks networks

Have a conversation Have a conversation with your with your consumer consumer

TalkTalk to your to your consumer consumer

don’t shoutdon’t shout

JoinJoin a conversation a conversation don’t start onedon’t start one

google+local=find us