Euronatura

Corporate Identity and Branding GuidelinesCorporate Identity and Branding Guidelines

Contents

Introduction 3

4

5

6

7

8

10

11

12

13

14

15

16

17

18

The Brand

Signature Elements

Clear Space

Colours Palette

One Color Line

Grayscale

Minimum Size

Typography

Signature Don’ts

Background Color

Background Don’ts

Bussiness Card

Letterhead

Personal Signature Mail

3

These guidelines have been created to introduce and coordinate the appearance, personality and appropriate implementation of our identity. They are meant to provide a technical understanding of the structure of our new identity and to inform all future brand Communications decisions.

The Euronatura signature is the primary expresión of the company’s new identity. It’s proper application is Essentials for promoting, maintaining, and protecting the value of our brand. Adhere to the specifications outlined in these guidelines and use high quality and reproduction methods to ensure consistant representation.

Introduction

4

The Brand

Euronatura Centre for Environmental Law and Sustainable Development is a non-governmental environmental nonprofit that specializes in research in science, politics and environmental law, particularly with respect to matters of international nature.Founded in 1997, Euronatura organizes its work into three basic program areas: Science and Politics of Climate Change, History and Economics and Forest Policy and Environment.Since 2006 Euronatura is following with great interest the development of REDD (Reducing Emissions from Deforestation and forest Degradation) in the UN, trying to be a point of information and dissemination of this initiative to all stakeholders and, in general, to all civil society in Portugal and Spain.

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The Euronatura signature combines the two most important elements of our brand : the Euronatura symbol and the Euronatura logotype. Position, size and color, along with the spatial and proportional relationships of the Euronatura signature elements, are standardized and should never be altered. Always keep the signature elementes together - never use the symbol or logotype alone.

Signature Elements

Symbol

Logotype

6

Clearspace

Clearspace refers to the area surrounding the Euronatura signature. It must be kept free of graphics, text, other logos, and the edges of an electronic document or printed piece. Whenever possible, clearspace dimensions should be increased so that the impact of the signature can be maximized.

Centro para o Direito Ambiental e Desenvolvimento Sustentado

3x

3x

2xX = 0,5 cm

2x

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This color palette serves as an extension and complement of the Euronatura signature. It is to be used sparingly; acceptable applications include headline typography and secondary graphic elements such as color emphasis on words or graphics in a PowerPoint presentation. Color should never be used in a way that detracts from the vibrancy of the symbol.

Colours Palette

PANTONE CMYK RGB

PANTONE 376 C C M Y K

50 01000

R G B

162 18948

R G B

0 00

C M Y K

0 00100

PANTONE BLACK C

8

One Color Line Art

When reproduction methods and size limitations apply, the line art signature should be used.Example: newsprint and facsimile

Centro para o Direito Ambiental e Desenvolvimento Sustentado

Centro para o Direito Ambiental e Desenvolvimento Sustentado

When reproduction methods and size limitations apply, the line art signature should be used.Example: newsprint and facsimile

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One Color Line Art - II

Centro para o Direito Ambiental e Desenvolvimento Sustentado

Centro para o Direito Ambiental e Desenvolvimento Sustentado

10

Grayscale

When the methods of reproduction and the size limitations apply, the firm also can be used in grayscale. Properly using the gray levels in parts of the brand.

Example: newsprint and facsimile

Centro para o Direito Ambiental e Desenvolvimento Sustentado

50 %

50 %

15 %

80 % Centro para o Direito Ambiental e Desenvolvimento Sustentado

The Euronatura signature, when printed in full color, should never be smaller than 1.4 inch in widht. This ensures legibility across a variety of applications. The Euronatura signature which are of 1.4 and 2 inch in widht, it must have the text “ Centro para o Direito Ambiental e Desenvolvimento Sustentado ” extended at all the widht of signature.

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Minimum Size

Centro para o Direito Ambiental e Desenvolvimento Sustentado

10 cm

Centro para o Direito Ambiental e Desenvolvimento Sustentado

7,5 cm

Centro para o Direito Ambiental e Desenvolvimento Sustentado

5 cm

Centro para o Direito Ambiental e Desenvolvimento Sustentado

3,5 cm

12

Typography

Typography forms the core visual component of Euronatura written communications and therefore contributes substantially to the unique personality of Euronatura.This conveys our personality and spirit effectively and in a manner that is consistent with the professionalism and vitality of our brand

Corporate identity Logotype

Information Corporate identity Logotype

Harabara

Avant Garde Gothic LT Book

a b c d e f g h i j k l m n ñ o p q r s t u v w x y z0 1 2 3 4 5 6 7 8 9. , : ; ! " $ % & / ( ) = ?

abcdefghijklmnñopqrstuvwxyz0123456789.,:;!"$%&/()=?¿

A

C D

B

Examples of signature misusage are shown above.

A: Never change the proportional relationships of the logotype and symbol.B: Never change the corporate identity typography.C: Never change the composition of the brand.D: Never violate clear space of the signature.

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Signature Don’ts

Centro para o Direito Ambiental e Desenvolvimento Sustentado Centro para o Direito Ambiental e Desenvolvimento Sustentado

e u r o n a t u r a

Centro para o Direito Ambiental e Desenvolvimento Sustentado

Centro para o Direito Ambiental e Desenvolvimento Sustentado

14

Background Color

The preferred background color is white. v

Centro para o Direito Ambiental e Desenvolvimento Sustentado

15 %

A A

B B

Examples of signature misusage are shown above.

A: Never place the signature over a color other than black or whiteB: Never place the signature over a photograph.

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Background Don’ts

Centro para o Direito Ambiental e Desenvolvimento Sustentado

Centro para o Direito Ambiental e Desenvolvimento Sustentado Centro para o Direito Ambiental e Desenvolvimento Sustentado

CommunicationCommunication

Size : 3.3 in x 2.2 in

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Business Cards Samples

( + 3 5 1 ) 9 6 0 0 7 7 1 0 6André Baltazar

[email protected]

Rua Passos Manuel nº 130, 7º andar 1150-260 Lisboa

Tel. ( +351 ) 21 386 8420 www.euronatura.pt

Pantone 376 C Pantone 376 C

Gray 15 %Avant Garde LT Medium

Avant Garde LT Book

Avant Garde LT Book

Avant Garde LT Book Italic Gray 15 %

C e n t r o o D i r e i t o A m b i e n t a l e D e s e n v o l v i m e n t o S u s t e n t a d o

18

Letterhead

Size : A4 ( 8.2 in x 11.6 in )

19

Personal signature mail

Rua Passos Manuel nº130, 7º andar 1150-260 Lisboa - Portugal

www.euronatura.ptw w w. re s p o n s a b i l i d a d e c l i m a t i ca . o rg

Hugo CostaExecutive Director

Mob: (+ 351) 91 681 9180

[email protected]

Tel: (+ 351) 21 386 8420

Centro para o Di re i to Ambiental e Desenvolv imento Sustentado

[email protected]

Para

Asunto

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