Euro2012 campaign

Tanya YeremeyevaSenior Project I

This TV spot will focus on linking the history of Euro Championships with Euro 2012, as well as encourage the audience to get involved with the online organization - Molod za Evro (Youth for Euro).

Concept: A short promo for “The History of European Football” will show a plant that is growing and re-vealing years when Euro Championships took place with each year linked to footage from memorable moments of the championship. In the end, the plant will stop in a closed up flower and the tagline.

Length: 30 secondsAudio: Original football match commentary, preferrably in Russian.Tagline: “What’s next?” (written), “Depends on you.” (spoken)

Euro 2012 Campaign

Stage 1: TV spot