EURO changeover exercise Challenges and opportunities for SMEsec.europa.eu/economy_finance/events/2007/sme/swinnen_telindus.pdf · 7 Technology as enabler • Technology innovation

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EURO changeover exercise

Challenges and opportunities for SMEs

ICT as a Business Enabler & Productivity Booster

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Euro changeover exercise

• Migrate application software packages and databases

• Opportunities

– Consider exporting / importing in the eurozone

– No more changes and risks related to exchange rate fluctuations

– Consider promoting special euro-related offers!

– Very successful in the first wave countries

– Cooperate with new suppliers and partners

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Euro changeover exercise

• Opportunities and enablers

– Changed economic models

• Tacit interactions

– Technology enablers

• Transformational technologies

– Geography

• The world is flat

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The way to Tacit Interactions

2000 2005 2010 2015

Transformation

Six Sigma

Products

>

Transaction

Automation

Services

Tacit Interactions

Web 2.0

Unique Custiomer ExperienceProductivityProductivity x3 x5x3 x5

ES17.35

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Technology as enabler

• Technology innovation has played a role in the SME development

• SMEs have now unprecedented access to new markets, suppliers,

customers in a European marketplace!

• Networked business systems offer SMEs advantages, once reserved for

large enterprises with deep pockets

• The new networked economy offers to connect people, places and things

from anywhere in the world, anytime, with any device

How can SMEs maximize

the business value of their technology investments?

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1974

Real Economic Growth

1995 2001 2007

2,9%

2,1%

27,5%27,5%

Internet Business Solutions Expected to Account for...

IT IT contributioncontribution

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• Practical examples

1. Efficiency and cost reductions

2. Unified communications

3. Growth/leverage through innovative technologies

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• Practical examples!




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–Business reengineering!

Business Processes

Internet Business

Applications

SophisticatedNetwork

Infrastructure

- Align processes prior to technology investme- Invest first in biggest impact zones- Re-engineering for even higher productivity

- Problem diagnostics & resolution- CRM- Sales Force Automation- Workforce collaboration- Account Management- Contract Management- Resource allocation management- Web services / portals

- Routers+switches- IP telephony- SAN+services- WLAN- Security-….

-Speed-Availability-All employees-Reliability-Bandwidth/QoS-Mobile-Scalability

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Key findings of Internet Impact Study

• 4 a 5x greater productivity improvement than their peers

• > 20% decrease in annual operating costs

• 25% more cases solved per month

• > 30% decrease in average cost per case resolution

• 20 – 25% increase in customer satisfaction

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•• ExamplesExamples::

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• End-user productivity benefits

• Gains come quickly(within first 6 months of deployment)


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• VoIP• The telephone becomes a computer,

the computer a telephone

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High High leverageleverage

ReusableReusable via search, via search, tagstags, , linkinglinking

AnyAny sizesize audienceaudience

Blogs, Wikis

Enteprise 2.0 apps

Mashups

Technology as enabler Unified Communications Continuum

SmallSmall audienceaudience

Hard Hard forfor othersothers to to reusereuse

Low Low LeverageLeverage

ImmediateImmediateInterruptsInterrupts workflowworkflow AsynchronousAsynchronous

DonDon’’tt interrupinterrup workflowworkflow

IM

phone

eMail

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3. Growth/leverage with innovative technologies

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• Collective intelligence

• Blogs– self-publish journal web-pages,

entries displayed in reverse order

• Wiki– A collaboration tool that allows anyone to

create, edit, move, add, change content using a Web browserHelp foster collaboration on business projects To coauthor product documentation, strategy papers,…Ability to cut down on email

http://images.google.com/imgres?imgurl=http://www.pixelache.ac/2005/files/wikipedia-logo_bwb.jpg&imgrefurl=http://direccionestrategica.org/&h=482&w=504&sz=201&tbnid=nl6tgma0pjpsam:&tbnh=144&tbnw=150&prev=/images%3fq%3dwikipedia%2blogo%26um%3d1&start=2&sa=x&oi=images&ct=image&cd=2

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• Collective intelligence Blogs

Source: http://www.sifry.com/main/

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• Collective intelligence Blogs

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• Collective intelligence Wiki

– A collaboration tool that allows anyone tocreate, edit, move, add, change content using a Web browser

– Help foster collaboration on business projects – Ability to cut down on email– Easy methods for linking from one page to another

Socialtext wiki; read, write, link remember

http://images.google.com/imgres?imgurl=http://www.pixelache.ac/2005/files/wikipedia-logo_bwb.jpg&imgrefurl=http://direccionestrategica.org/&h=482&w=504&sz=201&tbnid=nl6tgma0pjpsam:&tbnh=144&tbnw=150&prev=/images%3fq%3dwikipedia%2blogo%26um%3d1&start=2&sa=x&oi=images&ct=image&cd=2

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–

• Manages social networks and build relationships• Ranks relations & path strengths through network algorithms• Helps find common sources & contacts for business

Demo:http://vispath.ftp.clickability.com/visible_path_PE_preso.html

http://vispath.ftp.clickability.com/visible_path_pe_preso.html

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IDEAGORA

High

Value Integration

>

>

Low

Self-organizing

Hierarchical

Con

trol

PEER-production

AGGREGATORS VALUE CHAIN

Buying & selling ideas

Free negociate & assign value

Participants design

Limited control on integration

Old integrated modelwith open & proprietary

collaboration

Innovation Supermarkets

Value-add producer-customer intermediary

Technology as enabler New Marketplaces

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• PEER-production

– Participants design

- goods & services

- create knowledge

- produce dynamic shared experiences

– High-value integration with limited control

IDEAGORA

High

Value Integration >

>

Low

Self-organizin

g

Hierarchical

Con

trol

PEER-production

AGGREGATORS VALUE CHAIN

Buying & selling ideasFree negociate & assign

value

Participants designLimited control on

integration

Old integrated modelwith open & proprietary

collaboration

Innovation Supermarkets

Value-add producer-customer

intermediary

- Human Genome Project- Apache Software

Foundation (ASF)

- Lego Mindstorms

- BMW- Linux - Avalanche

• Linden Lab (Second Life Multiplayer games)

– Produces only 1% game content

– Offers powerfull content-creation tools for collaboration

– Participants own their IP

– 6000 hours “free” development per day

Technology as enabler New Marketplaces

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Guidelines

• How can ICT improve customer experience?

• How can we better collaborate with partners & suppliers?

• How can we encourage innovation?

• What tools are available to collaborate more efficiently?

• Find a VAR that understands your business

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Guidelines

• How can ICT improve customer experience?

• How can we better collaborate with partners & suppliers?

• How can we encourage innovation?

• What tools are available to collaborate more efficiently?

• Find a VAR that understands your business

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R&D: 7.500 + 1.5 million outside

Internet

P&G open innovation network

New marketplaces

New marketdisruptive innovation

“We will acquire 50% of our technologies

& products fromoutside P&G”

A.G. Lafley

EURO changeover exercise Challenges and opportunities for SMEsec.europa.eu/economy_finance/events/2007/sme/swinnen_telindus.pdf · 7 Technology as enabler • Technology innovation

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