Case Studies 32% 12% 21% response rate inquiry to prospect prospect to customer 1,000 suspects 320 inquiries 38 prospects 8 sales* International PC Company 72% 9% 28% response rate inquiry to prospect prospect to customer 1,000 suspects 720 inquiries 65 prospects 18 sales 46% 11% 20% response rate inquiry to prospect prospect to customer 1,000 suspects 460 inquiries 51 prospects 10 sales* Start-Up Software Company International Financial Services Company * Attributed sales are estimates.