© EurekaFacts LLC- www.EurekaFacts.com Technical Capabilities Overview EUREKAFACTS LLC Social Science Research Program Evaluation Survey Research Marketing Research /Opinion Polling Statistical Analysis AIMS / MOBIS DBE/ MBE Certified USDA FNS
Jan 15, 2015
© EurekaFacts LLC- www.EurekaFacts.com
Technical Capabilities Overview
EUREKAFACTS LLC
Social Science Research
Program Evaluation
Survey Research
Marketing Research /Opinion Polling
Statistical Analysis
AIMS / MOBIS
DBE/ MBE Certified
USDA FNS
© EurekaFacts LLC- www.EurekaFacts.com
The mission of EurekaFacts is to support and empower the organizations that work
towards a better, safer world.
Our strategy is to equip decision makers with easy-to-use research, analysis and
expertise that contributes to fact-based, transparent, accountable, effective programs
and efforts.
Our measures of success are information utility, accuracy, timeliness, cost-
effectiveness, and complete client satisfaction.
© EurekaFacts LLC- www.EurekaFacts.com
About EurekaFacts In January 2003, EurekaFacts was established as a firm that uncovered
insights that could be used to formulate and implement data driven strategies and
tactics, improve organization and programs. From day one, we centered our efforts
on delivering top quality service and building core capabilities.
As we approach our tenth anniversary, we have grown to become a small
business that has a strong team, and highly competitive technical and
management capabilities. The company is constantly achieving new heights.
Today, EurekaFacts is a full service research and analysis firm that provides
insights to support targeted communications, program evaluations, strategic
decisions and data-driven tactics. EurekaFacts works with agencies directly as well
as with many large prime contractors.
EurekaFacts, LLC is an approved US SBA 8(a) program participant, a
certified Hispanic-owned US SBA SDB firm and a GSA Schedule contract holder in
the MOBIS Survey Services category and under AIMS for marketing research and
analysis services.
“The value of EurekaFacts is that they make visible the invisible.”
Paul Ward, Strategist
Rock Creek Strategic Marketing
© EurekaFacts LLC- www.EurekaFacts.com
Core Areas of Expertise
Social Science Research • Survey Research - Program Evaluation
• Data collection - Focus groups
• Cognitive interviews -Ethnographic studies
Statistical Analysis • Multivariate analysis -Predictive modeling - Mathematical modeling
• Data-mining – Geography-based analysis
Administrative and Business • Human factors / Usability studies, user centered design
Marketing Sciences / Marketing Research • Segmentation - Media Allocation Modeling
• Advertising Testing – Branding
• Marketing Plans – Pilot Tests
© EurekaFacts LLC- www.EurekaFacts.com
© EurekaFacts
LLC
Capabilities Overview
EurekaFacts Core Capabilities
Human Factors
Research
Usability Studies
Cognitive Testing
Test/ Assessment
Development
User-Centered Design
Organizational
Studies Climate Studies
Employee Morale
Safety Culture
Organizational Behavior
& Attitudes
Data Analysis
Statistical analysis
Data mining
Multivariate analysis
Statistical testing
Forecasting
Predictive modeling
Time series/ trends
Segmentation
Decision modeling
Geography-based
analysis & reporting
Secondary dataset
integration with large
databases
Survey
Research
National Surveys
Survey Design
Sampling
Focus Groups
Data Analysis &
Reporting
Data
Collection Mixed Mode
Online survey
Telephone
Mail & In-person
Response analysis
English, Spanish
Knowledge Discovery and Data Transformation – Expertise in the capture and transformation of data into actionable insight
Content and Knowledge Management – Processes for data management, documentation, content creation, editing, collaboration, publishing and distribution
Quality Assurance – Standard project methods and processes, review and approval procedures, integrity, accuracy controls
Technology Support – Intensive use of current technologies to support workflow, data capture and transformation, delivery and security
Project Management – Use of professional collaboration and project management tools and methodologies to meet objectives and maximize resources
Team Approach – Multicultural and multidisciplinary high performance team environment
Strategic Strengths Research Methods
Quality Assurance
Project Management
Federal Project Expertise
Understanding of Military
Audiences
Expert Staff
Easy Contracting Small Business SBA SDB
SBA 8(a) Designation
GSA AIMS
GSA MOBIS
MBE/DBE Multiple States – CA,
MD, NJ, NY, PA
Strong past performance
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Communications
Branding
Market segmentation
Positioning
Communications
Strategic and tactical
market planning
Customer Satisfaction
Needs Assessments
Program
Evaluation Impact assessments
Outcome studies
Economic Impact
Process assessments
Training Evaluation
© EurekaFacts LLC- www.EurekaFacts.com
Expertise
Team of experts in research:
• Survey Methodologists (instrument design, IRB, OMB submissions)
• Research Analysts (quantitative, qualitative)
• Cognitive Psychologists (cognitive testing, interviewers, behavioral coders)
• Survey Managers
• Multilingual data collection staff
• Public health, health communications
• Bilingual research and data collection staff
• Statisticians, econometricians (sampling techniques, sample weighting
schemas, mathematical modeling, multivariate regression)
• Reporting - Publishing (Copy writers, technical report writers, editors,
designers, programmers, support staff).
© EurekaFacts LLC- www.EurekaFacts.com
Experience
Experienced personnel
• Sampling (sample designs and weight schemas)
• Design (development and testing of instruments)
• Field Management (hire, train and manage field data collectors)
• Data Collection (Multilingual, mixed mode data collection, CATI, focus
groups, ethnographic research, usability)
• Analysis (statistical analysis , modeling, regressions, cluster, time series,
development of data-marts, text mining, GIS, literature reviews)
• Reporting (reports for various audiences, dynamic, report, publications)
© EurekaFacts LLC- www.EurekaFacts.com
Past Performance
Proven Track Record:
• Testing of question items for Census ACS about SNAP,
WIC and Food Assistance
• Recruitment and testing of items, protocols for health,
nutrition, WIC, National Children’s Study, other large
scale efforts.
• Studies collecting data from children, educators, school
administrators, community organizations, local
governments.
• Analytical models NCI, CDC, Army, commercial clients.
• National advertising & PSA campaign evaluation
• A decade of excellence as prime and sub.
© EurekaFacts LLC- www.EurekaFacts.com
Specialized Research Facilities
Supporting the EurekaFacts consulting, research and analysis capabilities is a strong data
collection and data processing structure that includes:
Focus Group, & One-On-One Interviewing Facilities
Fully equipped focus group facilities, group interviewing and one-on one interviewing rooms
designed for cognitive interviewing and unobtrusive research observation.
Usability Test Lab
State of the art usability test lab dedicated to user-centered design and evaluation services. It
includes 2 rooms (testing and observation room) equipped with the latest tools and software.
Facilities Include:
Our facilities are conveniently located in Rockville, Maryland, a central location two blocks away
from metro. A team of multilingual moderators and interviewers is available to support various
needs.
Mobile Lab available for focus groups and usability testing
“They take the stress factor out.”
Gina Cross, Project Manager
NeighborWorks America
One-way viewing mirrors
Broadband Internet connections
Projected computer display for participants
Wireless Internet connection for client use
Digital video screen capture of participant’s
screen
Video camera with pan, tilt, zoom; multiple
cameras if needed
Multiple microphones, audio mixer
Video monitors, speakers for observers
Digital video recording of full screen or
picture-in-picture; audio recording of
participant and moderator comments
Capabilities to interact with remotely located
participants
Capabilities to interact with remotely located
observers
Observational data logging software
© EurekaFacts LLC- www.EurekaFacts.com
Specialized Research Facilities
Telephone Research Call Center
EurekaFacts features a call center with capacity for up to 100 stations. Trained agents support
inbound and outbound projects for telephone interviewing, special population recruitment and
project help desk.
Analytical and GIS support
Our team of analysts utilizes STATA, SPSS, SAS, Answertree, Mapinfo, Arcview and other
software to deliver robust statistical and data-mining analysis. We work with databases in SQL
Server, Oracle, DB2 and other environments as required.
Survey Programming and Online Communications
Our IT staff is ready to support programming of complex surveys, online communications
deployment and web-enabled databases to support research study programming, pilot program
web development, conferences/event logistics coordination, and other short turnaround
programming projects.
“I am impressed with your analysis…—succinct and rigorous in your analytics
approach and interpretation. Gail Fairhall, Ph.D.
Vice President of Research
Professional Convention Management Association (PCMA)
© EurekaFacts LLC- www.EurekaFacts.com
High Performance Teams
Our teams are configured for maximum insight and quality in the process of conducting research. Teams
are specialized in supporting campaign and message development, campaign optimization and campaign
evaluation. Each project is configured to meet the project mission
Project Director – Senior researcher with experience and training directing research projects in the field
of inquiry.
Project Manager – Research project manager with advanced training in survey methodology that
coordinates all activity and manages resources to meet the project mission.
Quality Assurance Director – Senior executive that advises the CEO, maintains and enforces quality
assurance throughout the organization.
Field Services Manager – Manages data collection and data entry processes including the recruitment of
participants, management of response logistics, programming and data collection in the various modes:
online, telephone, intercept and paper (mail).
Advanced Analytics/Statistician – Manages data treatment, statistical, data-mining and geo-mining
processes to extract maximum insight from available data.
Qualitative Analysis and Reporting – Analysts that support the process of moderating focus groups,
interviews, analyzing, writing and editing reports to meet mission objectives.
Technical Management Specialist – provides task order coordination, timeline & resource usage
monitoring, budget and billing tracking reporting to the project manager and the CEO.
“EurekaFacts is a sterling example of a can-do attitude metamorphosed into a company
of caring, efficient individuals. I highly recommend working with them.”
Harold Maurer, CDM
Marketing General
© EurekaFacts LLC- www.EurekaFacts.com
Success Stories
The following pages
illustrate some examples
of the types of projects
we have completed.
Survey Research
Data Analysis
Qualitative Insight
Cognitive/ Usability
testing
Evaluation
“EurekaFacts did the data mining and we got the gold. Their targeting
analysis helped us generate record-breaking results." Frank Peterson, CEO, Catalyst Communications
© EurekaFacts LLC- www.EurekaFacts.com
Usability Testing and Content
Review
The Nuclear Regulatory Commission is the agency in the United States that regulates
nuclear energy. The commission communicates with various publics – domestically and
worldwide through its public web site, a robust tool containing more than 10,000 pages.
Objective: The NRC contracted with EurekaFacts to perform a series of research services
designed to evaluate and test the content, usability, and accessibility of the agency’s existing
public Web site.
Method: To accomplish this effort, EurekaFacts completed an expert evaluation and developed
protocols for the usability testing for multiple audience groups. EurekaFacts successfully
recruited participants from a broad base of backgrounds and conducted usability testing with
general public, scientists, educators, elected government officials, international regulatory
professionals, journalists and other media professionals.
Both on-site and remote usability testing was conducted at the EurekaFacts usability testing lab
in Rockville, MD. EurekaFacts team successfully tested the informational architecture, usability
and accessibility of the NRC web site, evaluated Web site compliance with usability and HCI
standards and provided user-centered design criteria and recommendations. Also, in addition to
navigation and other purely usability-related issues, attitudes regarding online information
access were explored and noted.
Outcome: User-centered design specifications were provided, including information
architecture, labeling, navigation, content guidelines aimed at the general public and each of
fifteen core target audience groups. A new web site was built based on the specifications and
user-centered-design parameters provided by EurekaFacts. Post-development testing was
conducted to offer added quality assurance to the agency. The new site has received strong
commendations by internal end external audiences.
© EurekaFacts LLC- www.EurekaFacts.com
Cognitive Interviews -
Census Bureau U.S. Census Bureau, American Community Survey - The American Community Survey
(ACS), administered by the U.S. Census Bureau, is a nationwide survey designed to provide
communities with a fresh look at how they are changing. It is a critical element in the Census
Bureau's reengineered decennial census program. The ACS collects and produces population
and housing information every year instead of every ten years.
Objective: The Census bureau needed to develop, test and implement a large number of
survey items so it tapped into a consortia of research firms. Eureka Facts, the only small
business in the group, was tasked to provide recruitment of participants and testing of Spanish
language items.
Method: EurekaFacts worked as part of a team of nationally recognized research firms (RTI,
RSS and Westat) contributing to the design of the American Community Survey (ACS).
EurekaFacts helped revise several questions for the ACS and conducted special population
recruitment and cognitive interviewing, as well as usability studies to ensure quality of the
question design and development. The study was supported by targeting audiences that
included a mix of individuals from all ages, gender, races, educational attainment, etc. Multiple
data collection efforts included testing of questions among low literacy groups and Spanish
speakers. The EurekaFacts team completed this study successfully meeting project
specifications and recruiting and interviewing quotas set throughout various US states.
Recruitment and cognitive interviewing was done in both Spanish and English.
Outcome: A new question items and instructions were developed for the 2012 American
Community Survey and deployed nationally.
© EurekaFacts LLC- www.EurekaFacts.com
Assessing Campaign Impacts Recreational Boating and Fishing Foundation (RBFF) is a nonprofit organization that
receives funding from the federal funding to implement programs that promote conservation
through use of aquatic resources. Two of its programs promote recreational boating and
fishing among occasional and lapsed anglers (Take Me Fishing ) and introduction of people to
fishing by avid anglers (Angler’s Legacy).
Objectives: EurekaFacts was tasked with conducting economic impact of the programs and
measure advertising effectiveness. In addition to the data from previous efforts, the
organization holds studies conducted on related efforts by the organization and other entities.
Providing evaluation that measures the economic impact of the RBFF programs, the
advertising effectiveness of current programs and the exploration of possible changes to the
campaigns required a mix of studies.
Method: Research activities conducted to deliver required information include:
Literature reviews and cataloging of the availability of key information relative to fishing and
boating participation, motivators, barriers, and participation in gateway activities among the
demographic groups of interest. The available body of knowledge was synthesized in dynamic
reports and loaded to a literature search database that allow campaign managers to access
information as needed and led to a refined information mission for upcoming research.
In-depth interviews and focus groups with anglers in different group categories including
retired avid anglers, occasional Hispanic anglers (acculturated and non-acculturated) .
Development of a media allocation model that estimates the impact in increased awareness
and intention to fish/boat for each additional dollar spent in each media type.
Development and implementation of online and mixed mode survey instruments to measure
changes in awareness, usage.
Outcome: Effects of the Take me Fishing campaign have been identified in aggregate as well
as specifically in terms of the ‘lift’ or increase in likelihood to go fishing as a result of the
campaign. Quantified economic impact of the programs are measured and contrasted with
control groups to discern effect. A data model has been developed to assist in the decision-
making process associated with decisions on allocating budgets across media types and
media outlets. The resulting information continues to support campaign refinements.
© EurekaFacts LLC- www.EurekaFacts.com
Mixed-Mode Data Collection
Ticket to Work Program
Ticket to Work is a Social Security Administration (SSA) program that offers persons with disabilities the
opportunity to receive vocational rehabilitation, employment-directed or other support services through the
provider of their choice. Booz Allen Hamilton, on behalf of SSA, sought the services of a survey vendor to
field an Employment Network satisfaction survey among SSA beneficiaries who participate in the Ticket to
Work program.
Objective: EurekaFacts was tasked with conducting mixed mode data collection of a nationally
representative sample of program participants. The method used includes notification postcards, letters,
online surveys as well as reminders and CATI data collection in English and Spanish.
Method: EurekaFacts planned and administers the data collection including sample management, printing,
mailing of multiple waves of the survey instrument, scanning of tenths of thousands of OMR-scannable
survey instruments in English and Spanish, programming an online survey in English and Spanish, and
conducting telephone reminder calls among Social Security Administration (SSA) beneficiaries participating
in the Ticket to Work program. EurekaFacts compiled the data from the paper and online versions of the
surveys and provided Booz Allen with a raw data file and a univariate results for analysis.
Outcomes: The effort to date has resulted in higher levels of data quality, a response rate significantly higher
than that achieved in previous administrations of the survey and smooth performance on-time and within
budget..
© EurekaFacts LLC- www.EurekaFacts.com
A Selection of Clients
“Eureka Facts LLC, under
the expert guidance and
management of Jorge
Restrepo, provides excellent
and reliable data analysis
and research services.
When working with
EurekaFacts and Mr.
Restrepo, you can expect
sound and reliable advice in
market research and survey
data analysis, and a first rate
product in documentation,
analysis, and business
solutions.
I highly recommend that you
call him for your next project
in survey analysis and
research. You can only
benefit from the call. “
Carmen Larsen,
President AQUAS Inc.
Associations
Alabama State Employees Association
American Association of School Administrators
American Physical Therapy Association
American Surgery Center Association
Baltimore Presbytery
Center for Education Reform
Council on Standards for International
Educational Travel
Florida Association of School Administrators
National Association of Home Builders
National Association of Secondary School
Principals
National Honor Society/National Junior Honor
Society
National School Board Association
National Science Teacher Association
Professional Convention Management
Association
Regulatory Affairs Professional Society
Renal Physicians Association
Society for Human Resource Management
The Institute of Navigation
The National Association for Music Education
(MENC)
Government
US Army Medical Command
US Department of Education
US Department of Energy
US Department of State
US Census Bureau
US Navy Supply Corps
US Nuclear Regulatory
Commission
US Peace Corps
Commercial
AG Associates
Agency Uno
Booz Allen Hamilton
Decision Analyst
QAR
Global Advertising 1st
Harris Interactive
ICF/Macro International
Jacobs Engineering
Lipman Hearne
LMD Agency
Marketing General
MMG
Rock Creek Strategic Marketing
Sibley Memorial Hospital
The Media Network
The Washington Post
United Concordia
Virginia Commerce Bank
WESTAT
Non-Profits
ATCC (Biological Resource Center)
Baltimore Presbytery
Center for Education Reform
Graduate School USA
Hostelling International USA
Maryland Hispanic Business Conference
NeighborWorks® America
Recreational Boating and Fishing Foundation
Youth For Understanding
© EurekaFacts LLC- www.EurekaFacts.com
Jorge Restrepo M.G.A.
CEO and Chief Analyst [email protected]
Direct Line: (240) 403-1636
EUREKAFACTS LLC
“If you want to make informed business decisions, make EurekaFacts your strategic
research partner. I’ve worked with them for nearly 10 years and can tell you,
EurekaFacts really does provide smart marketing information.” Michelle Lampher, CEO,
Better World Strategies
GSA MOBIS – 872-3 Survey Services
GSA 541 Advertising and Integrated Marketing
Solutions (AIMS) – Research And Analysis
Main (240) 403-4800 - 1(866) 693-2287 Main Fax (301) 610 0640 www.EurekaFacts.com 451 Hungerford Drive (Rockville Pike) Suite 515 Rockville, Maryland 20850
GS10F-0013X
GS-23F0104S
DBE/ MBE Certified
CA , MD NJ, NY, PA