Eugene Denyssen BRDC 2015 Sponsorship Proposal

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MOTORSPORT MARKETING

The Winter Series BRDC Duo Formula 4 Championship

forms part of the most popular junior formula single seater series in the World.

Motor Sports Vision, who previously organised and oper-

ated the FIA Formula 2 and Formula Palmer Audi Champi-onships, manage the marketing and broadcasting of the

series.

Formula 4 races are held at the greatest race circuits in the UK including Silverstone, where the Formula 1 Grand

Prix is held every year. Three race weekends are part of the high profile GT events, which attract crowds of over

30,000 people.

Massive Global Media Coverage

In total, there are 24 rounds of the Duo BRDC Formula 4

Summer Championship, spread across eight weekends and 8 rounds. Across two weekends in the Winter Series.

An hour-long standalone show is screened one week after

each of the eight events in a prime-time Sunday evening slot on ITV4 andITV4 HD.

Once aired, the show will also be accessible to view online and on mobile devices via ITV Player. The program will

feature highlights of every race weekend’s three races, as well as the pre-race build up, podium celebrations, post-

race interviews, and behind-the-scenes features on

the drivers. The championship employs a full time press officer work-

ing to promote the series to a wider audiences. Race re-ports, news stories, features and driver interviews are

distributed to international, national and local media or-ganisations, together with hi-res images which are then

distributed online and in written press.

In addition to the comprehensive TV package with ITV4, 2015 will see flagship motorsport network Motors TV live-

broadcast one F4 race from five of the six rounds where BRDC F4 co-headlines with British GT.

The free-to-air coverage of British GT and BRDC F4 meet-

ings will broadcast to over nine million homes in the UK

on Sundays from midday to 6pm, as well as being trans-mitted to 41 other European countries.

This will be the first season in which the Duo BRDC For-

mula 4 Championship has enjoyed live coverage of its races.

FOX SPORTS

Fox Latin America will show highlights programmes across South America, providing important exposure for drivers

and sponsors from the continent. Broadcasting to over 33 million households in 19 countries, the deal is a key addi-

tion to the widespread coverage the series already re-ceives in Europe.

BT-Sport2The Duo BRDC F4 Championship is also screened

on non-terrestrial television with BT Sport showing a high-lights program following race weekends. The channel,

which launched in 2013, has become a hub for quality sporting programming and adds the UK’s premier single-

seater series to its roster for 2015.

B2B DEMOGRAPHICS

One important way for a company to grow their business is through hospitality at BRDC Formula 4 events in main hos-

pitality and team areas, because motorsport as embedded related links with automotive, motorsport, aeronautical,

marine and military industries.

This gives the sponsor partners access to the pits and hos-pitality area is an excellent way to build lasting relation-

ships. The race track is a great way to meet other company executives in a relaxed, shirtsleeves environment. Through

these contacts, business relationships develop that can

mean significant numbers to a company’s bottom line. Many of these executives prefer to deal with other Execu-

tives who support the sport they love.

DEMOGRAPHICS

The BRDC Duo Formula 4 Championship is predominately aimed at a male audience, aged between 25-44 years old,

and over 10.1 million adults tune into the channel in an average week.

ABOUT THE SERIES—AND THE FORMULA 4 ROAD TO F1

The BRDC Duo Formula 4 Championship is a single seater motorsport series based in the United Kingdom. The championship is designed as a low-cost entrance to car racing, and is aimed at young racing drivers moving up

from Karting into formula racing that is a genuine path to F1. There are two separate championships run each season; the main championship and a shorter winter series.

“We had a phenomenal test with Eugene in his first ride in a BRDC Formula 4 race car and he

showed exceptional ability as a smooth driver in similar mould to Ayrton Senna This will be a

major strength and ability in winning races in the series.”

Brendan Gribben, Chief Engineer, SWR

ABOUT EUGENE

Eighteen year-old racing driver Eugene Denyssen stems from a rich

racing family history and has been identified by Sports Scout a sports

talent management agency as a next generation Formula driver. As a

kart racer he was already identified by Bernie Eccelstone.

Eugene began his racing career at age 13. He is a passionate sportsman

who believes in hard work, perseverance and dedication. To this end,

Denyssen has competed competitively over the past four (4) years

during which period he was awarded, inter alia Senior Western Prov-

ince Colours; the Dolinschek Victor Ludorum Award; Mini Max Lap

record holder and Nomination to the FIA Institute Young Driver Racing

Excellence Academy. This nomination is only open for exceptional

driving talent and he was also awarded his National Senior Colours at

the age of 17 while attending the Paul Roos Gymnasium High School,

and this school has produced the most number of Springboks. In the

current 2014 racing season Eugene, leads the national senior karts, has

already qualified as Africa’s best Kart driver for a seat in the World Kart

Championships to be hosted in Spain (Nov, 2014), recording the fastest

pre-test times (300th sec) and has achieved top four finish in the For-

mula Ford series while at school.

In 2013 after successful test at age of 17 years Eugene was offered a

seat with a BRDC Formula 4 team but to ensure his career progression

in the right direction he selected to first finish school and is now fo-

cused on a 2015 seat in the BRDC Duo Formula 4 Championship and

develop a career to F1.

POTENTIAL PARTNER CHARACTERISTICS

Companies that will benefit from becoming a partner typically de-sire to:

• Increase sales of products or services

• Increase market share

• Move into new geographical markets

• Increase brand awareness and visibility

PARTNERSHIP OPTIONS Throttle up your marketing campaign by participating in one of the four partnerships available with talented young racer Eugene De-nyssen for the 2015 BRDC Duo Formula 4 season: DRIVER SHARE OPTION OWNERSHIP

• EXCLUSIVE B2B and B2C OPTION INVOLVING CLOSE RE-

LATIONHIP WITH DRIVER CAREER FROM F4 TO F1 AND RELATED INDUSTRY LINKS. (10 ALLIES)

SPONSOR PARTNER

• MAIN PARTNER (1 ALLY)

• ASSOCIATE PARTNER (2 ALLIES)

• CATEGORY/ SUPPLY PARTNER

Each partnership level offers the choice to take part in season (2weekends, 8 races and 11 tests) or the full 2016 race season of 8 weekends, 24 rounds and 15 track test days as added race and non-race day benefits for B2B and B2C engagement in a relaxed environment, accessing privileged areas involving team and face to face contact with driver and branding on race car, race overalls and Eugene Denyssen ‘s racing helmet. A partnership with Eugene Denyssen 2015 Winter BRDC Do For-mula 4 season creates a solid foundation or future growth, elevat-ing the partner company to new heights of success and market awareness, and then continuing to build a more prominent mo-torsports presence as Eugene Denyssen moves up the ladder on his Road to F1. CSI SUPPORT

At the beginning of each year we also identify Eugene Denyssen’s needs and anticipate areas of growth. Your support is crucial be-cause without it, it would be impossible to fund all Eugene De-nyssen’s costs via sponsors budget. When you make a gift desig-

nated to a specific need, you are pledging your support to Eugene Denyssen and his career vision to become a F1 racing driver and

to successfully elevate Eugene Denyssen from a community at risk to a new level of excellence. Whether it is invested in additional tyres, race insurance, licensing, life coaching education program

your gift will go directly to supporting your Eugene Denyssen.

THE NEXT STEP

Click on our link below for latest news that outlines the partnership opportunities in more detail or please contact directly for more info:

Thierry Tison (South Africa): [email protected] Brendan Beeken (UK): [email protected]

www.sportsscout.com